System and method for providing advertisement data to a mobile computing device
First Claim
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1. A mobile device, comprising:
- a processor; and
a memory coupled to the processor and configured to store user-specific data;
wherein the processor (i) accesses data indicating a current position of the mobile device and a prospective position of the mobile device, (ii) provides user-specific data to one or more servers by implementing an access limit so that at least some of the user-specific data is prevented from being provided to the one or more servers, and (iii) receives, from the one or more servers, advertisement data based on the current and prospective positions of the mobile device and the provided user-specific data;
wherein the prospective position of the mobile device is determined based on a rate of travel of the mobile device and a direction of the mobile device.
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Abstract
A mobile device includes a processor and a memory coupled to the processor and configured to store user-specific data. The processor is configured to access data indicating a position of the mobile device and provide advertisement data based upon the position of the mobile device and the user-specific data.
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Citations
24 Claims
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1. A mobile device, comprising:
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a processor; and a memory coupled to the processor and configured to store user-specific data; wherein the processor (i) accesses data indicating a current position of the mobile device and a prospective position of the mobile device, (ii) provides user-specific data to one or more servers by implementing an access limit so that at least some of the user-specific data is prevented from being provided to the one or more servers, and (iii) receives, from the one or more servers, advertisement data based on the current and prospective positions of the mobile device and the provided user-specific data; wherein the prospective position of the mobile device is determined based on a rate of travel of the mobile device and a direction of the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for operating a mobile computing device, the method being performed by a processor and comprising:
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accessing data indicating a current position of the mobile computing device and a prospective position of the mobile computing device; providing user-specific data, stored in a memory of the mobile computing device, to one or more servers by implementing an access limit so that at least some of the user-specific data is prevented from being provided to the one or more servers; receiving, from the one or more servers, advertisement data based on the current and prospective positions of the mobile computing device and the provided user-specific data; and wherein the prospective position of the mobile computing device is determined based on a rate of travel of the mobile computing device and a direction of the mobile computing device. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A non-transitory computer-readable medium storing instructions that, when executed by one or more processors, causes the one or more processors to:
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access data indicating a current position of a mobile computing device and a prospective position of the mobile computing device; providing user-specific data, stored in a memory of the mobile computing device, to one or more servers by implementing an access limit so that at least some of the user-specific data is prevented from being provided to the one or more servers; receiving, from the one or more servers, advertisement data based on the current and prospective positions of the mobile computing device and the provided user-specific data; and wherein the prospective position of the mobile computing device is determined based on a rate of travel of the mobile computing device and a direction of the mobile computing device. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
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Specification