Method using a social network or website to enable an individual to promote an advertiser's advertising to the individual's personal contacts

• US 8,504,421 B2
• Filed: 02/06/2011
• Issued: 08/06/2013
• Est. Priority Date: 08/05/2000
• Status: Expired due to Fees

• Current Assignee: Ronald John Rosenberger
• Original Assignee: Ronald John Rosenberger
• Inventors: Rosenberger, Ronald John
• Primary Examiner(s): Myhre, James W
• Application Number:
  US13/021,771
• Publication Number:
  US 20110125596A1
• Time in Patent Office: 912 Days
• Field of Search: 705/14.4
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method using a social network or website to enable an individual to promote an advertiser and related advertising to the individual'"'"'s personal contacts, such as friends, relatives, and acquaintances. In one embodiment, contacts are prompted that clicking on an advertiser'"'"'s advertising appearing on the individual'"'"'s social network page website will enable the individual'"'"'s contacts to experience a message from the individual, wherein the individual is provide with message capability as compensation or as an incentive. The method also enables procurement and usage of an individual'"'"'s endorsement to increase the advertising'"'"'s impact on the individual'"'"'s contacts. A key principle is than an individual'"'"'s contacts will likely be more responsive to advertising that appears along with the individual'"'"'s message, especially when compared to ordinary advertising sans such a message, whereby a contact'"'"'s interest in the individual'"'"'s message may result in a transference of interest to the advertiser.

Claims

1. A method using at least one computer server wherein an individual receives at least one message as a means of full or partial compensation for promoting an advertiser of products or services to contacts of said individual, wherein said message is provided to said contacts, said method comprising:

(a) electronically providing a file, using a computer server, comprising said message of said individual;

(b) electronically storing said file, using a computer server, on a computer readable medium;

(c) electronically cross referencing, using a computer server, said file comprising said message of said individual to communications of said advertiser;

(d) distributing advertising of said advertiser that is cross referenced to said individual;

(e) electronically establishing accounts, using a computer server, for said contacts based on said advertising; and

(f) electronically issuing said communications, using a computer server, to said contacts of said individual, wherein said communications of said advertiser includes said message of said individual as a means of full or partial compensation to said individual;

wherein said individual is different than said advertiser;

wherein said contacts comprise friends, family, and acquaintances of said individual;

wherein the content of said message is provided by said individual or by said advertiser in relation to said individual; and

wherein said advertising or said communications of said advertiser is used to promote a product, service, brand, relationship, or information.

2. The method of claim 1, wherein said advertising appears on a social network page of said individual that is seen by said contacts.

3. The method of claim 1, wherein said advertising appears on social network pages of said contacts.

4. The method of claim 1, wherein said advertising is sent or forwarded to said contacts.

5. The method of claim 4, wherein said advertising is sent or forwarded to said contacts by said individual, or on behalf of said individual.

6. The method of claim 1, wherein said advertising or said communications of said advertiser is experienced by said contacts or said individual, or is distributed to said contacts or said individual, using at least one selected from a social network, a website, a search engine, an email account page, an email inbox, an emailed link, a network, a communicative conduit, a communicative device, a provider, a content provider, a blog provider, the Internet, an online advertisement, a print advertisement, a mailing, an audio advertisement, an outlet, a call center, or a physical location.

7. The method of claim 1, wherein said advertising or said communications of said advertiser comprises at least one selected from advertisements, coupons, special offers, catalogs, brochures, promotional literature, special programs, newsletters, information dissemination, announcements, notices, or reminders, further comprising wherein said communications comprises a billing statement.

8. The method of claim 1, wherein said individual can provide an individualized message to a particular contact selected from a plurality of said contacts.

9. The method of claim 1, wherein said message of said individual is added, modified, or deleted by said individual, on behalf of said individual, or by said advertiser.

10. The method of claim 1, wherein said advertising or said communications of said advertiser are experienced when said advertising or said communications are clicked on, triggered, or deployed by said contacts, or by said individual.

11. The method of claim 1, wherein said advertising or said communications of said advertiser comprises a notification that said contacts will experience said message of said individual when said advertising or said communications of said advertiser are clicked on, triggered or deployed by said contacts, or by said individual.

12. The method of claim 1, wherein said individual is prompted for permission, information, input, preferences, or endorsements regarding the products or services of said advertiser, wherein said permission, said information, said input, said preferences, or said endorsements can be used for content in said message of said individual, or for content in said advertising or said communications of said advertiser.

13. The method of claim 1, wherein said contacts of said individual are encouraged to experience said message of said individual.

14. The method of claim 1, wherein said advertising or said communications of said advertiser comprises at least one selected from advertising, said message of said individual, a message, text, information, a picture, a photograph, a graphic image, a video clip, a movie clip, an audio clip, or a sound clip.

15. The method of claim 1, wherein said message of said individual comprises at least one selected from a message, text, information, advertising, a picture, a photograph, a graphic image, a video clip, a movie clip, an audio clip, or a sound clip.

16. The method of claim 1, wherein access to said individual, or to said advertiser, comprises at least one selected from a social network, a website, an online advertisement, a search engine, the Internet, a network, a communicative conduit, a communicative device, a provider, an outlet, a call center, an email, a mailing, or a physical location.

17. The method of claim 1, wherein establishing said accounts occurs when said advertising is clicked on, triggered, or deployed by said contacts online, wherein clicking on, triggering, or deploying said advertising online comprises a de facto account application process or a de facto account sign-up process comprising said contacts experiencing at least one selected from said advertising of said advertiser, said communications of said advertiser, information or content provided by said advertiser, or said message of said individual.

18. The method of claim 1, wherein a de facto account application process or a de facto account sign-up process comprised of said contacts clicking on, triggering, or deploying said advertising online comprises a link to, or a visit to, an online location or website belonging to or associated with said advertiser.