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Inferring demographics for website members

  • US 8,504,507 B1
  • Filed: 11/04/2011
  • Issued: 08/06/2013
  • Est. Priority Date: 11/02/2007
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method for providing content based on an estimated actual age, the method comprising:

  • identifying, by a computer, a set of related members for a first member, wherein the first member and each member in the set of related members are members of a social networking website, and wherein each member in the set of related members is connected to the first member in the social network website;

    examining, by the computer, age information associated with one or more members in the set of related members;

    when a threshold number of members in the set of related members have an estimated actual age within a certain age range, estimating, by the computer, an actual age of the first member based on the estimated actual age of the members in the set of related members; and

    providing, by the computer, content to the first member based on the first member'"'"'s estimated actual age.

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