Serving advertisements based on content
First Claim
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1. A computer-implemented method comprising:
- a) extracting, automatically by a computer system including one or more computers on a network and from a first set of untargeted Websites, a first set of document information extracted from a shallow crawl of the first set of untargeted Websites;
b) storing, by the computer system, the first set of document information that was extracted from a shallow crawl of the first set of untargeted Websites, in a first storage repository;
c) extracting, automatically by the computer system and from a second set of targeted Websites, a second set of document information extracted from a deep crawl of the second set of targeted Websites,wherein the targeted Websites includei) Websites provided by content providers having available advertisement spots, andii) Web pages identified in earlier, unfilled, content relevant advertisement requests, content relevant advertisement requests; and
d) storing, by the computer system, the second set of document information that was extracted from a deep crawl of the second set of targeted Websites, in a second storage repository different from the first storage repository.
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Abstract
Advertisers are permitted to put targeted ads on page on the web (or some other document of any media type). The present invention may do so by (i) obtaining content that includes available spots for ads, (ii) determining ads relevant to content, and/or (iii) combining content with ads determined to be relevant to the content.
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Citations
20 Claims
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1. A computer-implemented method comprising:
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a) extracting, automatically by a computer system including one or more computers on a network and from a first set of untargeted Websites, a first set of document information extracted from a shallow crawl of the first set of untargeted Websites; b) storing, by the computer system, the first set of document information that was extracted from a shallow crawl of the first set of untargeted Websites, in a first storage repository; c) extracting, automatically by the computer system and from a second set of targeted Websites, a second set of document information extracted from a deep crawl of the second set of targeted Websites, wherein the targeted Websites include i) Websites provided by content providers having available advertisement spots, and ii) Web pages identified in earlier, unfilled, content relevant advertisement requests, content relevant advertisement requests; and d) storing, by the computer system, the second set of document information that was extracted from a deep crawl of the second set of targeted Websites, in a second storage repository different from the first storage repository. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. Apparatus comprising:
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a) one or more processors; and b) one or more storage devices storing processor executable instructions which, when executed by the at least one processor, cause the one or more processors to perform a method comprising, 1) extracting, automatically and from a first set of untargeted Websites, a first set of document information extracted from a shallow crawl of the first set of untargeted Websites; 2) storing the first set of document information that was extracted from a shallow crawl of the first set of'"'"'untargeted Websites, in a first storage repository included in the one or more storage devices, 3) extracting, automatically and from a second set of targeted Websites, a second set of document information extracted from a deep crawl of the second set of targeted Websites, wherein the targeted Websites include i) Websites provided by content providers having available advertisement spots, and ii) Web pages identified in earlier, unfilled, content relevant advertisement requests; and 4) storing the second set of document information that was extracted from a deep crawl of the second set of targeted Websites, in a second storage repository which is included in the one or more storage devices and which is different from the first storage repository. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification