Method and system for leveraging the power of one's social-network in an online marketplace

• US 8,504,559 B1
• Filed: 07/11/2005
• Issued: 08/06/2013
• Est. Priority Date: 01/12/2005
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: LinkedIn Corporation (Microsoft Corporation)
• Inventors: Work, James Duncan, Ly, Eric, Elman, Josh, Blue, Allen
• Primary Examiner(s): Chbouki, Tarek
• Application Number:
  US11/179,454
• Time in Patent Office: 2,948 Days
• Field of Search: None
• US Class Current: 707/722
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 10/1053 Employment or hiring
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 67/306 User profiles

Abstract

Methods and systems for leveraging one'"'"'s social network in the context of an opportunities marketplace are described. One aspect of the invention involves integrating social networking features into an online marketplace, or exchange. Accordingly, one aspect of the invention involves facilitating an opportunity search in a manner that provides social networking information with the results of the search.

Claims

1. A computer-implemented method comprising:

at a social networking system, receiving from a user having an available opportunity a description of the available opportunity;

using requirements from the description of the available opportunity, searching a candidate database for a candidate having a profile that includes attributes that match the requirements and who has indicated an interest in learning of opportunities, and returning a candidate name identifying the candidate associated with the candidate profile that includes attributes that match the requirements; and

searching the social networking system to identify persons who have an association with the user and have an association with the candidate.

2. The computer-implemented method of claim 1, wherein persons who have an association with the user are persons with whom the user is connected via a chain of person-to-person connections, each person-to-person connection established mutually via the social networking system.

3. The computer-implemented method of claim 1, wherein persons who have an association with the user are persons who, as indicated in a social networking profile, belong to one or more organizations to which the user also belongs.

4. The computer-implemented method of claim 1, wherein persons who have an association with the user are persons who, as indicated in a social networking profile, are employed with an organization of which the user is an employee.

5. The computer-implemented method of claim 1, wherein persons who have an association with the candidate are persons with whom the candidate is connected via a chain of person-to-person connections, each person-to-person connection established mutually via the social networking system.

6. The computer-implemented method of claim 1, wherein persons who have an association with the candidate are persons who have listed the candidate as a contact, as indicated in a social networking profile.

7. The computer-implemented method of claim 1, wherein the candidate database is hosted externally to the social networking system.

8. The computer-implemented method of claim 1, wherein the social networking system and the candidate database are under the control of different organizations.

9. The computer-implemented method of claim 1, wherein the candidate database is a resume database and the profile includes data associated with the candidate'"'"'s employment history and/or educational background.

10. The computer-implemented method of claim 1, further comprising:

displaying information from the profile satisfying search criteria along with a connectivity indicator to indicate a connection strength between the opportunity and the candidate, wherein the connection strength represents a measure of connectivity between the user and a person identified as having an association with the candidate.

11. The computer-implemented method of claim 10, wherein the connectivity indicator indicates the existence of a person i) with whom the user is connected via a chain of person-to-person connections, each person-to-person connection established mutually via the social networking system, and ii) who has an association with the candidate.

12. The computer-implemented method of claim 10, wherein the connectivity indicator indicates the existence of a person who i) has an association with the candidate, and ii) belongs to an organization to which the user also belongs.

13. The computer-implemented method of claim 10, wherein the connectivity indicator indicates the existence of a person who i) has an association with the candidate, and ii) is employed with the organization of which the user is an employee.

14. The computer-implemented method of claim 10, further comprising:

automatically facilitating communication of a request for additional information about the candidate, the request directed from the user to the person identified as having an association with the candidate.

15. The computer-implemented method of claim 10, further comprising:

automatically facilitating communication of a request to refer the candidate for a job associated with the opportunity, the request directed from the user to the person identified as having an association with the candidate.

16. A system comprising:

one or more servers to host a social networking system, the social networking system including an interface to a candidate database, and configured to (i) receive from a user having an available opportunity a description of the available opportunity, (ii) using requirements from the description of the available opportunity, initiate a search of the candidate database for a candidate having a profile that includes attributes that match the requirements and who has indicated an interest in learning of opportunities, (iii) receive via the interface from the candidate database a candidate name identifying the candidate associated with the candidate profile that includes attributes that match the requirements; and

(iv) to perform a search to identify persons who have an association with the user and have an association with the candidate.

17. The system of claim 16, wherein persons who have an association with the user are persons with whom the user is connected via a chain of person-to-person connections, each person-to-person connection established mutually via the social networking system.

18. The system of claim 16, wherein persons who have an association with the user are persons who, as indicated in a social networking profile, belong to one or more organizations to which the user also belongs.

19. The system of claim 16, wherein persons who have an association with the user are persons who, as indicated in a social networking profile, are employed with an organization of which the user is an employee.

20. The system of claim 16, wherein persons who have an association with the candidate are persons with whom the candidate is connected via a chain of person-to-person connections, each person-to-person connection established mutually via the social networking system.

21. The system of claim 16, wherein persons who have an association with the candidate are persons who, as indicated in a social networking profile, have listed the candidate as a contact.

22. The system of claim 16, wherein the candidate database is hosted externally to the social networking system.

23. The system of claim 16, wherein the social networking system and the candidate database are under the control of different organizations.

24. The system of claim 16, wherein the candidate database is a resume database and the profile includes data associated with the candidate'"'"'s employment history and/or educational background.

25. The system of claim 16, further comprising:

display logic to display information from the profile satisfying search criteria along with a connectivity indicator to indicate a connection strength between the opportunity and the candidate, wherein the connection strength represents a measure of connectivity between the user and a person identified as having an association with the candidate.

26. The system of claim 25, wherein the connectivity indicator indicates the existence of a person i) with whom the user is connected via a chain of person-to-person connections, each person-to-person connection established mutually via the social networking system, and ii) who has an association with the candidate.

27. The system of claim 25, wherein the connectivity indicator indicates the existence of a person who i) has an association with the candidate, and ii) belongs to an organization to which the user also belongs.

28. The system of claim 25, wherein the connectivity indicator indicates the existence of a person who i) has an association with the candidate, and ii) is employed with the organization of which the user is an employee.

29. The system of claim 25, further comprising:

communication logic to automatically facilitate communication of a request for additional information about the candidate, the request directed from the user to the person identified as having an association with the candidate.

30. The system of claim 25, further comprising:

communication logic to automatically facilitate communication of a request to refer the candidate for a job associated with the opportunity, the request directed from the user to the person identified as having an association with the candidate.