Gaming system, gaming device, and method providing advertising messages to players based on a determination of a positive winning gaming session

• US 8,506,378 B2
• Filed: 09/21/2011
• Issued: 08/13/2013
• Est. Priority Date: 09/21/2011
• Status: Active Grant

• Current Assignee: IGT (International Game Technology)
• Original Assignee: IGT (International Game Technology)
• Inventors: Thoeni, Stewart, Griswold, Chauncey
• Primary Examiner(s): DEODHAR, OMKAR A
• Application Number:
  US13/238,713
• Publication Number:
  US 20130072288A1
• Time in Patent Office: 692 Days
• Field of Search: 463 16- 20, 463 25- 29, 463/31, 463/33, 463/42
• US Class Current: 463/16
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/323 wherein the player is informed, e.g. advertisements, odds, instructions
• CPC Class Codes: G07F 17/326 Game play aspects of gaming systems
• CPC Class Codes: G07F 17/3267 Game outcomes which determine the course of the subsequent game, e.g. double or quits, free games, higher payouts, different new games

Abstract

A gaming system, gaming device, and method providing advertising messages to players based on a determination of a positive winning gaming session. In one embodiment, the gaming system monitors a plurality of plays of at least one wagering game during a designated period. At the end of the designated period, the gaming system determines whether a player of the monitored plays had a positive winning gaming session. If the player had a positive winning gaming session, the gaming system provides at least one advertising message to the player.

Claims

1. A gaming system comprising:

at least one display device;

at least one input device;

at least one processor; and

at least one memory device storing a plurality of instructions which, when executed by the at least one processor, cause the at least one processor to operate with the at least one display device and the at least one input device to;

(a) monitor a plurality of plays of at least one wagering game that occur during a designated period, each of the monitored plurality of plays resulting in one or more of a plurality of different outcomes;

(b) upon conclusion of the designated period, determine whether a player of the monitored plurality of plays had a positive winning gaming session based, at least in part, on the cumulative outcomes of the monitored plurality of plays; and

(c) if the player had a positive winning gaming session, provide at least one advertising message.

2. The gaming system of claim 1, wherein the designated period concludes upon an occurrence of a designated triggering event.

3. The gaming system of claim 2, wherein the designated triggering event occurs upon receipt of a cash out input from the player.

4. The gaming system of claim 1, wherein the designated period is a period of time.

5. The gaming system of claim 1, wherein the designated period is a quantity of two or more plays of the at least one wagering game.

6. The gaming system of claim 1, wherein the plurality of outcomes includes at least one winning outcome, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if a quantity of the monitored plurality of plays in which the player achieved the at least one winning outcome is greater than or equal to a designated quantity of monitored plays.

7. The gaming system of claim 1, wherein the plurality of outcomes includes at least one winning outcome, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if a quantity of the at least one winning outcome achieved by the player in the monitored plurality of plays is greater than or equal to a designated quantity of winning outcomes.

8. The gaming system of claim 1, wherein the plurality of outcomes includes at least one winning outcome and at least one losing outcome, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if a frequency of the at least one winning outcome is greater than or equal to a designated frequency of winning outcomes.

9. The gaming system of claim 8, wherein the frequency of the at least one winning outcome is equal to a quantity of the monitored plurality of plays in which the player achieved the at least one winning outcome divided by a total quantity of the monitored plurality of plays.

10. The gaming system of claim 8, wherein the frequency of the at least one winning outcome is equal to a quantity of the at least one winning outcome achieved in the monitored plurality of plays divided by a sum of the quantity of the at least one winning outcome achieved in the monitored plurality of plays and a quantity of the at least one losing outcome achieved in the monitored plurality of plays.

11. The gaming system of claim 8, wherein the frequency of the at least one winning outcome is equal to a quantity of the at least one winning outcome achieved in the monitored plurality of plays divided by a total quantity of the monitored plurality of plays.

12. The gaming system of claim 1, wherein the plurality of outcomes includes at least one winning outcome, each of the at least one winning outcome is associated with an award, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if an amount of net winnings is greater than or equal to a designated amount of net winnings, the amount of net winnings including any awards won by the player in the monitored plurality of plays minus any wagers placed by the player in the monitored plurality of plays.

13. The gaming system of claim 1, wherein the at least one advertising message is at least one selected from the group consisting of:

a game trailer, a promotional teaser, a product advertisement or promotion, a gaming system operator advertisement or promotion, a third party advertisement or promotion, an advertisement or promotion for a wagering game nearing a progressive payout, an advertisement or promotion for merchandise, an advertisement or promotion for a movie, a movie trailer, an advertisement or promotion for a casino event, and an advertisement or promotion for a wagering game.

14. A method of operating a gaming system, said method comprising:

(a) causing at least one processor to execute a plurality of instructions stored in at least one memory device to monitor a plurality of plays of at least one wagering game that occur during a designated period, each of the monitored plurality of plays resulting in one or more of a plurality of different outcomes;

(b) causing the at least one processor to execute the plurality of instructions to, upon conclusion of the designated period, determine whether a player of the monitored plurality of plays had a positive winning gaming session based, at least in part, on the cumulative outcomes of the monitored plurality of plays; and

(c) if the player had a positive winning gaming session, causing the at least one processor to execute the plurality of instructions to provide at least one advertising message.

15. The method of claim 14, wherein the designated period concludes upon an occurrence of a designated triggering event.

16. The method of claim 15, wherein the designated triggering event occurs upon receipt of a cash out input from the player.

17. The method of claim 14, wherein the designated period is a period of time.

18. The method of claim 14, wherein the designated period is a quantity of two or more plays of the at least one wagering game.

19. The method of claim 14, wherein the plurality of outcomes includes at least one winning outcome, and which includes causing the at least one processor to execute the plurality of instructions to determine that the player had a positive winning gaming session if a quantity of the monitored plurality of plays in which the player achieved the at least one winning outcome is greater than or equal to a designated quantity of monitored plays.

20. The method of claim 14, wherein the plurality of outcomes includes at least one winning outcome, and which includes causing the at least one processor to execute the plurality of instructions to determine that the player had a positive winning gaming session if a quantity of the at least one winning outcome achieved by the player in the monitored plurality of plays is greater than or equal to a designated quantity of winning outcomes.

21. The method of claim 14, wherein the plurality of outcomes includes at least one winning outcome and at least one losing outcome, and which includes causing the at least one processor to execute the plurality of instructions to determine that the player had a positive winning gaming session if a frequency of the at least one winning outcome is greater than or equal to a designated frequency of winning outcomes.

22. The method of claim 21, wherein the frequency of the at least one winning outcome is equal to a quantity of the monitored plurality of plays in which the player achieved the at least one winning outcome divided by a total quantity of the monitored plurality of plays.

23. The method of claim 21, wherein the frequency of the at least one winning outcome is equal to a quantity of the at least one winning outcome achieved in the monitored plurality of plays divided by a sum of the quantity of the at least one winning outcome achieved in the monitored plurality of plays and a quantity of the at least one losing outcome achieved in the monitored plurality of plays.

24. The method of claim 21, wherein the frequency of the at least one winning outcome is equal to a quantity of the at least one winning outcome achieved in the monitored plurality of plays divided by a total quantity of the monitored plurality of plays.

25. The method of claim 14, wherein the plurality of outcomes includes at least one winning outcome, each of the at least one winning outcome being associated with an award, and which includes causing the at least one processor to execute the plurality of instructions to determine that the player had a positive winning gaming session if an amount of net winnings is greater than or equal to a designated amount of net winnings, the amount of net winnings including any awards won by the player in the monitored plurality of plays minus any wagers placed by the player in the monitored plurality of plays.

26. The method of claim 14, wherein the at least one advertising message is at least one selected from the group consisting of:

a game trailer, a promotional teaser, a product advertisement or promotion, a gaming system operator advertisement or promotion, a third party advertisement or promotion, an advertisement or promotion for a wagering game nearing a progressive payout, an advertisement or promotion for merchandise, an advertisement or promotion for a movie, a movie trailer, an advertisement or promotion for a casino event, and an advertisement or promotion for a wagering game.

27. The method of claim 14, which is provided through a data network.

28. The method of claim 27, wherein the data network is an internet.

29. A non-transitory computer readable medium including a plurality of instructions which, when executed by at least one processor, cause the at least one processor to:

(a) monitor a plurality of plays of at least one wagering game that occur during a designated period, each of the monitored plurality of plays resulting in one or more of a plurality of different outcomes;

(b) upon conclusion of the designated period, determine whether a player of the monitored plurality of plays had a positive winning gaming session based, at least in part, on the cumulative outcomes of the monitored plurality of plays; and

(c) if the player had a positive winning gaming session, provide at least one advertising message.

30. The non-transitory computer readable medium of claim 29, wherein the designated period concludes upon an occurrence of a designated triggering event.

31. The non-transitory computer readable medium of claim 30, wherein the designated triggering event occurs upon receipt of a cash out input from the player.

32. The non-transitory computer readable medium of claim 29, wherein the designated period is a period of time.

33. The non-transitory computer readable medium of claim 29, wherein the designated period is a quantity of two or more plays of the at least one wagering game.

34. The non-transitory computer readable medium of claim 29, wherein the plurality of outcomes includes at least one winning outcome, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if a quantity of the monitored plurality of plays in which the player achieved the at least one winning outcome is greater than or equal to a designated quantity of monitored plays.

35. The non-transitory computer readable medium of claim 29, wherein the plurality of outcomes includes at least one winning outcome, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if a quantity of the at least one winning outcome achieved by the player in the monitored plurality of plays is greater than or equal to a designated quantity of winning outcomes.

36. The non-transitory computer readable medium of claim 29, wherein the plurality of outcomes includes at least one winning outcome and at least one losing outcome, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if a frequency of the at least one winning outcome is greater than or equal to a designated frequency of winning outcomes.

37. The non-transitory computer readable medium of claim 36, wherein the frequency of the at least one winning outcome is equal to a quantity of the monitored plurality of plays in which the player achieved the at least one winning outcome divided by a total quantity of the monitored plurality of plays.

38. The non-transitory computer readable medium of claim 36, wherein the frequency of the at least one winning outcome is equal to a quantity of the at least one winning outcome achieved in the monitored plurality of plays divided by a sum of the quantity of the at least one winning outcome achieved in the monitored plurality of plays and a quantity of the at least one losing outcome achieved in the monitored plurality of plays.

39. The non-transitory computer readable medium of claim 36, wherein the frequency of the at least one winning outcome is equal to a quantity of the at least one winning outcome achieved in the monitored plurality of plays divided by a total quantity of the monitored plurality of plays.

40. The non-transitory computer readable medium of claim 29, wherein the plurality of outcomes includes at least one winning outcome, each of the at least one winning outcome is associated with an award, and the plurality of instructions, when executed by the at least one processor, cause the at least one processor to determine that the player had a positive winning gaming session if an amount of net winnings is greater than or equal to a designated amount of net winnings, the amount of net winnings including any awards won by the player in the monitored plurality of plays minus any wagers placed by the player in the monitored plurality of plays.

41. The non-transitory computer readable medium of claim 29, wherein the at least one advertising message is at least one selected from the group consisting of:

a game trailer, a promotional teaser, a product advertisement or promotion, a gaming system operator advertisement or promotion, a third party advertisement or promotion, an advertisement or promotion for a wagering game nearing a progressive payout, an advertisement or promotion for merchandise, an advertisement or promotion for a movie, a movie trailer, an advertisement or promotion for a casino event, and an advertisement or promotion for a wagering game.