Systems and methods for electronically managing content

• US 8,510,227 B2
• Filed: 04/27/2012
• Issued: 08/13/2013
• Est. Priority Date: 04/28/2009
• Status: Active Grant

• Current Assignee: GumGum, Inc.
• Original Assignee: GumGum, Inc.
• Inventors: Mir, Ari, Tanz, Ophir
• Primary Examiner(s): Reagan, James A
• Application Number:
  US13/458,606
• Publication Number:
  US 20120303449A1
• Time in Patent Office: 473 Days
• Field of Search: 705/59
• US Class Current: 705/59
• CPC Class Codes: G06F 21/10 Protecting distributed programs or content, e.g. vending or licensing of copyrighted material protection in video systems or pay television H04N7/16 ; Digital rights management [DRM]
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: Y10S 705/901 Digital rights management
• CPC Class Codes: Y10S 705/902 Licensing digital content

Abstract

Systems and methods are provided for electronically managing content. In one embodiment, information identifying content items found on a page is received from a client system through code embedded on the page. Systems and methods for associating advertisement data with content items are also disclosed.

Claims

1. A computer-implemented method of electronically associating an advertisement with an image, the computer-implemented method comprising:

sending code to a client system, the code comprising instructions to automatically analyze content to identify a reference to one or more images within the content;

as a result of the code sent to the client system being executed by the client system, receiving from the client system information associated with at least one of the content or the one or more images; and

sending advertisement data to the client system including an advertisement to be displayed by at least partially covering a portion of the at least one of the one or more images during display of the content.

2. The computer-implemented method of claim 1, further comprising, for at least one of the one or more images, electronically selecting the advertisement to associate with the at least one of the one or more images based at least in part on at least one of the content or the one or more images.

3. The computer-implemented method of claim 1, wherein the content is a webpage.

4. The computer-implemented method of claim 1, wherein identifying a reference to the one or more images within the content includes identifying a reference to a first image and a reference to a second image, wherein advertisement data is selected for the first image, wherein advertisement data is not selected for the second image.

5. The computer-implemented method of claim 1, wherein the reference to one or more images comprises a Uniform Resource Locator included within the content.

6. The computer-implemented method of claim 1, wherein the received information associated with each of the one or more images located by the code comprises at least one of a dimension of the image, a file name of the image, a location of the image or metadata associated with the image.

7. The computer-implemented method of claim 1, wherein the code executed by the client system comprises JavaScript.

8. The computer-implemented method of claim 1, wherein the advertisement data comprises at least one of HyperText Markup Language data, a Flash object or text data.

9. A system for associating an advertisement with an image, the system comprising:

a computing device, comprising one or more electronic processors, that is configured to;

analyze content of electronic data to locate one or more images referenced in the electronic data;

send an electronic request for an advertisement to display in association with the one or more images, wherein the request includes information associated with the one or more located images and information associated with the content;

electronically receive, in response to the request, at least one advertisement and an indication of at least one of the one or more images with which to associate the at least one advertisement; and

automatically present the advertisement for display, such that the advertisement is placed over at least a portion of the indicated at least one of the one or more images.

10. The system of claim 9, wherein the electronic data comprises a webpage.

11. The system of claim 9, wherein the information associated with the one or more located images includes a network location of an image file.

12. The system of claim 9, wherein advertisement data is received for a first image of the at least one of the one or more located images, wherein advertisement data is not received for a second image of the at least one of the one or more located images.

13. The system of claim 9, wherein the received at least one advertisement presented for display comprises at least one of text, an image, an animation, interactive content or a video.

14. The system of claim 9, wherein the received at least one advertisement presented for display comprises a Flash object.

15. The system of claim 9, wherein the computing device is further configured to present a user interface element configured to cause the advertisement to be removed from the at least one of the one or more images when the user interface element is selected by a user.

16. The system of claim 9, wherein the computing device is further configured to, prior to sending the request for the advertisement, analyze webpage metadata where at least one of the one or more images is referenced in order to determine whether to request an advertisement to display in association with the at least one of the one or more images.

17. The system of claim 9, wherein the computing device is further configured to, prior to sending the request for the advertisement, analyze metadata associated with the one or more located images in order to determine whether to request an advertisement to display in association with the at least one of the one or more images.

18. The system of claim 9, wherein the computing device is further configured to receive an indication of a user selection of the advertisement, wherein the received indication of the user selection causes the computing device to request content associated with the advertisement.

19. The system of claim 9, wherein the computing device comprises a phone.

20. A non-transitory computer-readable medium having a computer-executable component, the computer-executable component comprising:

a content analysis component for;

analyzing content of electronic data to locate one or more images referenced in the electronic data;

sending an electronic request for an advertisement to display in association with the one or more images, wherein the request includes information associated with the one or more located images and information associated with the content;

electronically receiving advertisement data including at least one advertisement; and

presenting the at least one advertisement for display, such that the at least one advertisement is placed over at least a portion of at least one of the one or more images.

21. The non-transitory computer-readable medium of claim 20, wherein the electronic data comprises a page, wherein the content analysis component is further for analyzing page metadata where at least one of the one or more images is referenced in the page.

22. The non-transitory computer-readable medium of claim 20, wherein the located one or more images comprise one or more images that are referenced within the electronic data by a Uniform Resource Locator or a file name.

23. A system for associating an advertisement with an image, the system comprising:

a computing device, comprising one or more electronic processors, that is configured to;

electronically transmit code, to a client system, comprising instructions to analyze electronic content to identify a reference to one or more images within the content;

as a result of the code being executed by the client system, receive from the client system information associated with at least one of the content or the one or more images; and

electronically transmit advertisement data to the client system including an advertisement to be displayed by at least partially covering a portion of the at least one of the one or more images during display of the content.

24. The system of claim 23, wherein the computing device is further configured to, for at least one of the one or more images, electronically select the advertisement to associate with the at least one of the one or more images based at least in part on at least one of a dimension of the image, a file name of the image or a location of the image.

25. The system of claim 23, wherein the code transmitted to the client system comprises instructions for displaying the advertisement by at least partially covering the portion of the at least one of the one or more images.