Priority dimensional data conversion path reporting

• US 8,510,326 B2
• Filed: 04/11/2011
• Issued: 08/13/2013
• Est. Priority Date: 04/11/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Hsiao, Sissie Ling-Ie, Choc, Theodore Nicholas, Tangney, Cameron Michael, Seckar, Nicholas
• Primary Examiner(s): Spieler, William
• Application Number:
  US13/084,413
• Publication Number:
  US 20120259841A1
• Time in Patent Office: 855 Days
• Field of Search: 707/769, 705/14.45
• US Class Current: 707/769
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods, systems, and apparatuses, including computer programs encoded on a computer storage medium, for providing data related to conversion paths. In one aspect, a plurality of conversion paths are received. Each conversion path includes one or more user interactions that include a plurality of dimensional data. A priority sorted list of dimensions is received and dimensional data is selected from each user interaction based on the sort list of dimensions. Each conversion path is converted into a dimensional path, and each dimensional path includes dimensional elements that corresponds to user interactions of the conversion path. Each dimensional element comprises the selected dimensional data from the corresponding user interaction. The plurality of dimensional paths are aggregated together based upon the number of dimensional elements within each dimensional path and the dimensional data of the dimensional elements. Reports can be generated using the aggregated dimensional data.

Claims

1. A method of providing data related to conversion paths, the method comprising:

receiving information regarding a plurality of conversion paths, wherein each conversion path comprises one or more user interactions, wherein a user interaction comprises a plurality of dimensional data that are related to the user interaction, wherein each conversion path corresponds to a single user, and wherein each conversion path ends with a conversion interaction;

receiving a sorted list of dimensions, wherein the list of dimensions is sorted by priority, wherein the dimensions are data associated with user interactions;

determining for each user interaction in each conversion path a dimension having dimensional data based upon the plurality of dimensional data associated with the user interaction and the sorted list of dimensions, wherein the determined dimension is a first dimension from the sort listed sorted list of dimensions having corresponding dimensional data associated with the user interaction;

converting, using a processor, the plurality of conversion paths into a plurality of dimensional paths, wherein each dimensional path corresponds to one conversion path, wherein each dimensional path comprises one or more dimensional elements corresponding to user interactions of the corresponding conversion path, and wherein each dimensional element comprises the determined dimensional data from the corresponding user interaction;

aggregating the plurality of dimensional paths based upon the number of dimensional elements within each dimensional path and the dimensional data of the dimensional elements; and

providing information regarding the aggregated dimensional paths.

2. The method of claim 1, wherein each dimensional element comprises an indication of the selected dimension.

3. The method of claim 1, wherein each conversion interaction comprises a value dimension and corresponding value dimensional data.

4. The method of claim 3, further comprising aggregating the value dimensional data for each aggregated dimensional path.

5. The method of claim 1, further comprising providing instructions to display each dimensional element of the aggregated dimensional paths.

6. The method of claim 5, wherein the instructions to display each dimensional element comprise instructions to display a visual indication based upon the selected dimension.

7. The method of claim 1, further comprising providing a count of the number of dimensional paths aggregated into each aggregated dimensional path.

8. The method of claim 1, wherein selecting for each user interaction in each conversion path a dimension comprises selecting a default dimension.

9. A system comprising:

one or more processors configured to;

retrieve information regarding a plurality of conversion paths, wherein each conversion path comprises one or more user interactions, wherein a user interaction comprises a plurality of dimensional data that are related to the user interaction, wherein each conversion path corresponds to a single user, and wherein each conversion path ends with a conversion interaction;

retrieve a sorted list of dimensions, wherein the list of dimensions is sorted by priority, wherein the dimensions are data associated with user interactions;

determine for each user interaction in each conversion path a dimension having dimensional data based upon the plurality of dimensional data associated with the user interaction and the sorted list of dimensions, wherein the determined dimension is a first dimension from the sorted list of dimensions having corresponding dimensional data associated with the user interaction;

convert the plurality of conversion paths into a plurality of dimensional paths, wherein each dimensional path corresponds to one conversion path, wherein each dimensional path comprises one or more dimensional elements corresponding to user interactions of the corresponding conversion path, and wherein each dimensional element comprises the determined dimensional data from the corresponding user interaction;

aggregate the plurality of dimensional paths based upon the number of dimensional elements within each dimensional path and the dimensional data of the dimensional elements; and

provide information regarding the aggregated dimensional paths.

10. The system of claim 9, wherein each dimensional element comprises an indication of the selected dimension.

11. The system of claim 9, wherein each conversion interaction comprises a value dimension and corresponding value dimensional data.

12. The system of claim 11, wherein the processor is further configured to aggregate the value dimensional data for each aggregated dimensional path.

13. The system of claim 9, wherein the processor is further configured to provide instructions to display each dimensional element of the aggregated dimensional paths.

14. The system of claim 13, wherein the instructions to display each dimensional element comprise instructions to display a visual indication based upon the selected dimension.

15. A non-transitory, tangible computer-readable medium having instructions stored thereon, the instructions comprising:

instructions to retrieve information regarding a plurality of conversion paths, wherein each conversion path comprises one or more user interactions, wherein a user interaction comprises a plurality of dimensional data that are related to the user interaction, wherein each conversion path corresponds to a single user, and wherein each conversion path ends with a conversion interaction;

instructions to retrieve a sorted list of dimensions, wherein the list of dimensions is sorted by priority, wherein the dimensions are data associated with user interactions;

instructions to determine for each user interaction in each conversion path a dimension having dimensional data based upon the plurality of dimensional data associated with the user interaction and the sorted list of dimensions, wherein the determined dimension is a first dimension from the sorted list of dimensions having corresponding dimensional data associated with the user interaction;

instructions to convert the plurality of conversion paths into a plurality of dimensional paths, wherein each dimensional path corresponds to one conversion path, wherein each dimensional path comprises one or more dimensional elements corresponding to user interactions of the corresponding conversion path, and wherein each dimensional element comprises the selected dimensional data from the corresponding user interaction;

instructions to aggregate the plurality of dimensional paths based upon the number of dimensional elements within each dimensional path and the dimensional data of the dimensional elements; and

instructions to provide information regarding the aggregated dimensional paths.

16. The non-transitory, tangible computer-readable medium of claim 15, wherein each dimensional element comprises an indication of the selected dimension.

17. The non-transitory, tangible computer-readable medium of claim 15, wherein each conversion interaction comprises a value dimension and corresponding value dimensional data.

18. The non-transitory, tangible computer-readable medium of claim 17, further comprising instructions to aggregate the value dimensional data for each aggregated dimensional path.

19. The non-transitory, tangible computer-readable medium of claim 15, further comprising instructions to provide data to display each dimensional element of the aggregated dimensional paths.

20. The non-transitory, tangible computer-readable medium of claim 19, wherein the instructions to display each dimensional element comprise instructions to display a visual indication based upon the selected dimension.