Optimization of web page content including video

• US 8,510,644 B2
• Filed: 10/20/2011
• Issued: 08/13/2013
• Est. Priority Date: 10/20/2011
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Rajkumar, Nareshkumar, Funk, Gregory Allan, Hamilton, Theodore Kent, Gatto, Vincent Jr.
• Primary Examiner(s): RIES, LAURIE ANNE
• Application Number:
  US13/277,381
• Publication Number:
  US 20130104024A1
• Time in Patent Office: 663 Days
• Field of Search: 715/201, 715/234, 715/255
• US Class Current: 715/201
• CPC Class Codes: G06F 16/70 of video data
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation

Abstract

A system and method for optimizing content of a web page is disclosed. The system comprises a configuration analysis module, a request analysis module, an analytics module and an optimization module that are communicatively coupled to each other. The configuration analysis module receives first and second sets of web interaction data associated with a web page and determines first and second content configurations for the first and second sets of web interaction data, respectively. The request analysis module receives first and second requests for the first and second content configurations, respectively, and extracts a first set of event data from the first request and a second set of event data from the second request. The analytics module generates a first set and a second set of video-aware analytics data. The optimization module optimizes the content of the web page based at least in part on video-aware analytics data.

Claims

1. A method for optimizing content of a web page including a video, the method comprising:

receiving a first set of web interaction data and a second set of web interaction data associated with a web page;

determining a first content configuration associated with the first set of web interaction data and a second content configuration associated with the second set of web interaction data;

receiving a first request and a second request from a media player, the first request associated with the first content configuration and the second request associated with the second content configuration;

extracting a first set of event data from the first request and a second set of event data from the second request;

generating a first set of video-aware analytics data based at least in part on the first set of web interaction data and the first set of event data and a second set of video-aware analytics data based at least in part on the second set of web interaction data and the second set of event data; and

determining an optimized content configuration based at least in part on a comparison of the first set of video-aware analytics data and the second set of video-aware analytics data by;

comparing the first set of video-aware analytics data to the second set of video-aware analytics data to generate a comparison result; and

selecting one of the first content configuration and the second content configuration as the optimized content configuration for the web page based at least in part on the comparison result.

2. The method of claim 1 further comprising:

generating a first report including the first set of video-aware analytics data and a second report including the second set of video-aware analytics data; and

sending the first report and the second report to an administrator of the web page operating on a user device.

3. The method of claim 1 further comprising:

determining a web metric associated with the first set of web interaction data and the second set of web interaction data and a video metric associated with the first set of event data and the second set of event data;

determining a first value for the web metric based at least in part on the first set of web interaction data, a second value for the web metric based at least in part on the second set of web interaction data, a first value for the video metric based at least in part on the first set of event data and a second value for the video metric based at least in part on the second set of event data;

generating the first set of video-aware analytics data by combining the first value of the web metric and the first value of the video metric; and

generating the second set of video-aware analytics data by combining the second value of the web metric and the second value of the video metric.

4. The method of claim 1 further comprising:

receiving a third set of web interaction data from the web page;

determining a third content configuration associated with the third set of web interaction data;

receiving a third request from the media player, the third request associated with the third content configuration;

extracting a third set of event data from the third request;

generating a third set of video-aware analytics data based at least in part on the third set of web interaction data and the third set of event data; and

determining an optimized content configuration based at least in part on the first set of video-aware analytics data, the second set of video-aware analytics data and the third set of video-aware analytics data.

5. The method of claim 1 further comprising:

determining a first set of geographic data associated with the first configuration content and a second set of geographic data associated with the second configuration content; and

generating a first map describing distribution of the first set of video-aware analytics data based at least in part on the first set of geographic data and a second map describing distribution of the second set of video-aware analytics data based at least in part on the second set of geographic data.

6. The method of claim 5 further comprising:

generating a first report including the first map and a second report including the second map; and

sending the first report and the second report to an administrator of the web page operating on a user device.

7. A system for optimizing content of a web page including a video, the system comprising:

a communication module for receiving a first set of web interaction data and a second set of web interaction data from a web page, the communication module receiving a first request and a second request from a media player included in the web page;

a configuration analysis module communicatively coupled to the communication module, the configuration analysis module determining a first content configuration associated with the first set of web interaction data and a second content configuration associated with the second set of web interaction data;

a request analysis module communicatively coupled to the communication module, the request analysis module extracting a first set of event data from the first request and a second set of event data from the second request, wherein the first request is associated with the first content configuration and the second request is associated with the second content configuration;

an analytics module communicatively coupled to the configuration analysis module and the request analysis module, the analytics module generating a first set of video-aware analytics data based at least in part on the first set of web interaction data and the first set of event data and a second set of video-aware analytics data based at least in part on the second set of web interaction data and the second set of event data; and

an optimization module communicatively coupled to the analytics module, the optimization module determining an optimized content configuration based at least in part on a comparison of the first set of video-aware analytics data and the second set of video-aware analytics data by;

comparing the first set of video-aware analytics data to the second set of video-aware analytics data to generate a comparison result; and

selecting one of the first content configuration and the second content configuration as the optimized content configuration for the web page based at least in part on the comparison result.

8. The system of claim 7 further comprising:

a reporting module communicatively coupled to the analytics module, the reporting module generating a first report including the first set of video-aware analytics data and a second report including the second set of video-aware analytics data, the reporting module sending the first report and the second report to an administrator of the web page operating on a user device.

9. The system of claim 7 further comprising:

a metric determination module communicatively coupled to the configuration analysis module and the request analysis module, the metric determination module determining a web metric associated with the first set of web interaction data and the second set of web interaction data and a video metric associated with the first set of event data and the second set of event data; and

wherein the analytics module is further configured to;

determine a first value for the web metric based at least in part on the first set of web interaction data, a second value for the web metric based at least in part on the second set of web interaction data, a first value for the video metric based at least in part on the first set of event data and a second value for the video metric based at least in part on the second set of event data;

generate the first set of video-aware analytics data by combining the first value of the web metric and the first value of the video metric; and

generate the second set of video-aware analytics data by combining the second value of the web metric and the second value of the video metric.

10. The system of claim 7, wherein the communication module is further configured to receive a third set of web interaction data from the web page and a third request from the media player, the configuration analysis module is further configured to determine a third content configuration associated with the third set of web interaction data, the request analysis module is further configured to extract a third set of event data from the third request associated with the third content configuration, the analytics module is further configured to generate a third set of video-aware analytics data based at least in part on the third set of web interaction data and the third set of event data and the optimization module is further configured to determine an optimized content configuration based at least in part on the first set of video-aware analytics data, the second set of video-aware analytics data and the third set of video-aware analytics data.

11. The system of claim 7 further comprising:

a reporting module communicatively coupled to the analytics module, the reporting module generating a first map describing distribution of the first set of video-aware analytics data based at least in part on a first set of geographic data and a second map describing distribution of the second set of video-aware analytics data based at least in part on a second set of geographic data; and

wherein the analytics module is configured to determine the first set of geographic data associated with the first configuration content and the second set of geographic data associated with the second configuration content.

12. The system of claim 11, wherein the reporting module is further configured to:

generate a first report including the first map and a second report including the second map; and

send the first report and the second report to an administrator of the web page operating on a user device.

13. A computer program product comprising a non-transitory computer readable medium encoding instructions that, in response to execution by a computing device, cause the computing device to perform operations comprising:

receiving a first set of web interaction data and a second set of web interaction data associated with a web page;

determining a first content configuration associated with the first set of web interaction data and a second content configuration associated with the second set of web interaction data;

receiving a first request and a second request from a media player, the first request associated with the first content configuration and the second request associated with the second content configuration;

extracting a first set of event data from the first request and a second set of event data from the second request;

generating a first set of video-aware analytics data based at least in part on the first set of web interaction data and the first set of event data and a second set of video-aware analytics data based at least in part on the second set of web interaction data and the second set of event data; and

determining an optimized content configuration based at least in part on a comparison of the first set of video-aware analytics data and the second set of video-aware analytics data by;

comparing the first set of video-aware analytics data to the second set of video-aware analytics data to generate a comparison result; and

selecting one of the first content configuration and the second content configuration as the optimized content configuration for the web page based at least in part on the comparison result.

14. The computer program product of claim 13, wherein the computer readable medium encoding instructions when executed causes the computing device to perform operations comprising:

generating a first report including the first set of video-aware analytics data and a second report including the second set of video-aware analytics data; and

sending the first report and the second report to an administrator of the web page operating on a user device.

15. The computer program product of claim 13, wherein the computer readable medium encoding instructions when executed causes the computing device to perform operations comprising:

determining a web metric associated with the first set of web interaction data and the second set of web interaction data and a video metric associated with the first set of event data and the second set of event data;

determining a first value for the web metric based at least in part on the first set of web interaction data, a second value for the web metric based at least in part on the second set of web interaction data, a first value for the video metric based at least in part on the first set of event data and a second value for the video metric based at least in part on the second set of event data;

generating the first set of video-aware analytics data by combining the first value of the web metric and the first value of the video metric; and

generating the second set of video-aware analytics data by combining the second value of the web metric and the second value of the video metric.

16. The computer program product of claim 13, wherein the computer readable medium encoding instructions when executed causes the computing device to perform operations comprising:

receiving a third set of web interaction data from the web page;

determining a third content configuration associated with the third set of web interaction data;

receiving a third request from the media player, the third request associated with the third content configuration;

extracting a third set of event data from the third request;

generating a third set of video-aware analytics data based at least in part on the third set of web interaction data and the third set of event data; and

determining an optimized content configuration based at least in part on the first set of video-aware analytics data, the second set of video-aware analytics data and the third set of video-aware analytics data.

17. The computer program product of claim 13, wherein the computer readable medium encoding instructions when executed causes the computing device to perform operations comprising:

determining a first set of geographic data associated with the first configuration content and a second set of geographic data associated with the second configuration content;

generates a first map describing distribution of the first set of video-aware analytics data based at least in part on the first set of geographic data and a second map describing distribution of the second set of video-aware analytics data based at least in part on the second set of geographic data;

generating a first report including the first map and a second report including the second map; and

sending the first report and the second report to an administrator of the web page operating on a user device.