Method for personalizing interaction with the web

• US 8,510,652 B1
• Filed: 01/26/2012
• Issued: 08/13/2013
• Est. Priority Date: 01/26/2012
• Status: Active Grant

• Current Assignee: Simple Technology, LLC (Aflac Incorporated)
• Original Assignee: Dror Schwartz, Ronnen Armon
• Inventors: Ish-Hurwitz, Ido, Schwartz, Dror, Carmel, Yuval, Ariel, Oren, Armon, Ronnen
• Primary Examiner(s): RIES, LAURIE ANNE
• Application Number:
  US13/359,112
• Publication Number:
  US 20130198604A1
• Time in Patent Office: 565 Days
• Field of Search: 715/234, 715/251, 715/243, 715/273
• US Class Current: 715/273
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation

Abstract

A process of producing personalized applications for a web interaction process in which interface pages are presented sequentially. Learning is applied to the interaction, to subsequently form a sequence of synthetic pages for driving the personalized application. Analysis operation is implemented for analyzing the screen elements, for each respective page, which the user interacts with. This analysis operation lays the foundations for the production of personalized application screen pages. subsequently a vector of synthetic interface pages is produced for applying in the same or on different computing infrastructure.

Claims

1. A process of producing personalized application for a sequential web interaction process performed recurringly, whereby learning is applied to said sequential interaction performed with interface pages, to subsequently form a sequence of synthetic pages for driving said personalized application, said process comprising:

following the sequence of pages shown on a screen of a user in a session of a network interaction process;

implementing an analysis operation for analysing the screen elements, for each respective page, which said user interacts with and or may influence the choices made by said user with respect to both functionality and contextual placement within the screen;

wherein said analysis operation lays the foundations for the production of personalised application screen pages;

implementing a derivation procedure in order to derive personalised application screen pages that reflect the characteristics of said sequence of pages shown on a screen of a user screen pages, and

producing of a vector of synthetic interface pages.

2. A process as in claim 1, wherein said derivation procedure of said personalised application screens implements either one of four derivation policies within each session of the process:

the new personalised application screen page (PASP) reflects the fact that it has not shown up in the session before;

the new personalised application screen page (PASP) reflects the fact that a PASP already existing in the session is reused;

the new personalised application screen page (PASP) reflects the fact that a new PASP is a clone of the former PASP in the session, and

the new personalised application screen page (PASP) reflects the fact that no new PASP is made, while the old PASP is kept as current.

3. A process as in claim 1, wherein said personalised application screen pages are expressed as independent of a computerized infrastructure and are transferable to a computerized infrastructure different than the one they were produced in.

4. A process as in claim 3 wherein synthetic interface pages are produced from a vector of screen elements, transferable to at least a second computerized infrastructure.

5. A process as in claim 4 wherein said second computerized infrastructure is a cellular based Internet service using a wireless cellular internet using a cellular phone.

6. A process as in claim 4 wherein said synthetic interface pages produced from a vector of screen elements, are transferable to an infrastructure different than the first computerized infrastructure in which they were produced.

7. A process as in claim 1 wherein said user is either a person or a computer program.