Electronic publication distribution method and system
First Claim
1. A computerized system for distributing an electronic publication comprising:
- a storage medium;
computer software stored on the storage medium and operable to;
retrieve an electronic publication;
receive, from a publisher, a designation for each of a plurality of items of the electronic publication as one of an exportable item or a non-exportable item; and
send the electronic publication to the consumer'"'"'s electronic mail address,wherein the electronic publication is suitable for viewing by a reading application installed on a consumer'"'"'s computer, the reading application operable to control the export of the plurality of items by a consumer, the reading application operable to permit the consumer to export one or more exportable items from the electronic publication, the reading application operable to prevent the consumer from exporting one or more non-exportable items from the electronic publication.
4 Assignments
0 Petitions
Accused Products
Abstract
A method and system for distributing an electronic publication allows the distribution of customized publications, including customized advertising, customized content, or both. In accordance with the method for distributing an electronic publication, an electronic publication is retrieved from storage. The electronic publication is delivered to the consumer by electronically sending the electronic publication to the consumer'"'"'s electronic mail address. In accordance with another aspect of the invention, the electronic publication may include customized advertising. A consumer profile associated with the consumer is stored in a database and comprises a plurality of profile data items. A database of content items and advertising items is created, including at least some targeted advertising items. Each targeted advertising is associated with an inclusion criterion wherein a decision as to whether the inclusion criterion for a particular advertisement has been met depends upon the value of one or more profile data items. The electronic publication is created and comprises some content items and at least one targeted advertising item. The targeted advertising item is included because the inclusion criterion for that targeted advertising item has been met.
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Citations
34 Claims
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1. A computerized system for distributing an electronic publication comprising:
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a storage medium; computer software stored on the storage medium and operable to; retrieve an electronic publication; receive, from a publisher, a designation for each of a plurality of items of the electronic publication as one of an exportable item or a non-exportable item; and send the electronic publication to the consumer'"'"'s electronic mail address, wherein the electronic publication is suitable for viewing by a reading application installed on a consumer'"'"'s computer, the reading application operable to control the export of the plurality of items by a consumer, the reading application operable to permit the consumer to export one or more exportable items from the electronic publication, the reading application operable to prevent the consumer from exporting one or more non-exportable items from the electronic publication. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A computerized system for receiving an electronic publication comprising:
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at least one non-transitory computer readable storage medium; computer software stored on the computer readable storage medium and operable to; receive an electronic publication sent electronically to a consumer'"'"'s electronic mail address; present the electronic publication to the consumer through at least one interface; and control the export of items from the electronic publication by the consumer using a reading application installed on a user'"'"'s computer, wherein the electronic publication comprises a plurality of items, the computer software operable to use the reading a application to prevent the export of items designated as non-exportable and permit the export of items designated as exportable. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A method for the distributing an electronic publication, comprising:
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receiving, from a publisher, a designation for each of a plurality of electronic items of the electronic publication as one of an exportable item or a non-exportable item; and sending the electronic publication to at least one consumer'"'"'s electronic mail address over a computer network, wherein the electronic publication is suitable for viewing by a reading application installed on a consumer'"'"'s computer, the reading application operable to control the export of the plurality of items by a consumer, the reading application operable to permit the consumer to export one or more exportable items from the electronic publication, the reading application operable to prevent the consumer from exporting one or more non-exportable items from the electronic publication. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26)
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27. A method for receiving an electronic publication comprising:
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receiving an electronic publication sent electronically to a consumer'"'"'s electronic mail address via a computer network; presenting the electronic publication to the consumer using at least one interface; and using a reading application on a consumer'"'"'s computer to electronically control the export of items from the electronic publication by the consumer, wherein the electronic publication comprises a plurality of items, the method further comprising using the reading application to prevent the export of items designated as non-exportable and using the reading application to permit the export of items designated as exportable. - View Dependent Claims (28, 29, 30, 31, 32, 33, 34)
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Specification