Methods of expanding commercial opportunities for internet websites through coordinated offsite marketing

• US 8,515,825 B1
• Filed: 10/18/2010
• Issued: 08/20/2013
• Est. Priority Date: 09/17/1998
• Status: Expired due to Fees

• Current Assignee: DDR Holdings LLC
• Original Assignee: DDR Holdings LLC
• Inventors: Ross, D. Delano Jr., Ross, Daniel D., Michaels, Joseph R., May, William R., Anderson, Richard A.
• Primary Examiner(s): Garg, Yogesh C
• Application Number:
  US12/906,979
• Time in Patent Office: 1,037 Days
• Field of Search: 705/26.41, 705/26.8, 705/14.6, 709/218, 709/200
• US Class Current: 705/26.41
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0613 Third-party assisted
• CPC Class Codes: G06Q 30/0635 Processing of requisition or of purchase orders

Abstract

An e-commerce outsourcing system and method provides hosts with transparent, context-sensitive e-commerce supported pages. The look and feel of a target host is captured for future use. The host is provided with one or more links for inclusion within a page on the host website that correlates with a selected commerce object, which may be contextually related to material in the page. The commerce object can be a product, a product category, or a dynamic selection indicator. Upon activation of the provided link, a visitor computer is served with a page with the look and feel of the host website and with content based upon the associated commerce object. Where the commerce object is a dynamic selection indicator, the content is selected at the time of activation based upon an analysis of the page containing the activated link.

Claims

1. A method of an outsource provider serving web pages offering commercial opportunities, the method comprising:

upon receiving over the Internet an electronic request generated by a visitor computer in response to selection of a uniform resource locator (URL) within a source web page that has been served to the visitor computer when visiting a first website, wherein the URL correlates the source web page with at least one commerce object associated with a buying opportunity of a merchant,

(a) automatically, with a server computer associated with a second website, retrieving data pre-stored in a storage device accessible to the server computer, and

(b) automatically, with the server computer, serving to the visitor computer a composite web page of the second website, which composite web page includes;

(i) information associated with the commerce object associated with the URL that has been activated, which commerce object includes at least one product available for sale through the second website after activating the URL, and

(ii) a plurality of visually perceptible elements derived from the retrieved pre-stored data defining an overall appearance of the composite web page that, excluding the information associated with the commerce object, visually corresponds to the source web page,

wherein the owner of the first website is a third party with respect to the owner of the server computer, and the merchant is also a third party with respect to the owner of the server computer.

2. The method of claim 1 wherein the visually perceptible elements comprise data defining a set composed of a plurality of URLs, each of which URLs appear on at least some of the web pages of the first website, and which URLs point to respective web pages of the first website.

3. The method of claim 1 wherein the commerce object associated with the URL that has been activated comprises information defining an electronic catalog having a multitude of products offered for sale by the merchant through the second web site, and wherein the composite web page contains one or more selectable URLs connecting a hierarchical set of additional web pages of the second web site, each pertaining to a subset of the product offerings in the catalog.

4. The method of claim 3 further comprising, automatically with the server computer, (i) accepting search parameters inputted through the browser of the visitor computer, (ii) using said parameters to search for specific products within the catalog, and (ii) serving the results for display using the browser of the visitor computer.

5. The method of claim 1 wherein the commerce object associated with the URL that has been activated comprises information defining a multitude of products of at least the merchant, and further comprising, automatically with the server computer, (i) accepting search parameters inputted through the browser of the visitor computer, (ii) using said parameters to search for specific products within the plurality of products, and (iii) serving the results for display using the browser of the visitor computer.

6. The method of claim 1 wherein the owner of the source web page is party to a contract providing for receipt of a commission based on the level of sales made through activation of the URL as a result of a transaction involving the commerce object displayed on the source web page.

7. The method of claim 6 further comprising computer-facilitating automatic payment of the commission to the owner of the source web page, once the transaction is completed.

8. The method of claim 1, wherein the composite web page contains a further URL associated with the information associated with the commerce object associated with the URL that has been activated, which URL, when activated by the web browser, places data representing the commerce object into a virtual shopping cart, and further comprising, automatically with the server computer, accepting inputted billing information from the visitor computer, recording the billing information, and using the billing information to facilitate payment to the merchant for the commerce object associated with the activated URL when the server computer detects activation by the web browser of a checkout URL associated with the shopping cart.

9. The method of claim 8 further comprising computer-facilitating automatic payment of the commission to the owner of the source web page, once the transaction is completed.

10. The method of claim 1, wherein the composite web page appears to the computer user to be generated by a server associated with the source page.

11. A computer system apparatus for an outsource provider serving web pages offering commercial opportunities, the apparatus comprising:

(a) an electronic storage device containing data defining a plurality of visually perceptible elements visually corresponding to a source web page,

(i) wherein the source web page contains at least one active uniform resource locator (URL) that is served to the visitor computer when visiting the first website, which URL correlates the source web page with at least one commerce object associated with a buying opportunity of a merchant, and

(ii) wherein the owner of the first website is a third party with respect to the outsource provider, and the merchant is also a third party with respect to the outsource provider; and

(b) a computer server device controlled by the outsource provider and associated with a second website, which computer server device has a data coupling to the electronic storage device, and which computer server device is programmed to, upon receiving over the Internet an electronic request generated by a visitor computer in response to selection of the URL, automatically;

(i) retrieve from the storage device the stored data defining the plurality of visually perceptible elements, and

(ii) serve to the visitor computer a composite web page of the second website, which composite web page includes;

(A) information associated with the commerce object associated with the URL that has been activated, which commerce object includes at least one product available for sale through the second website after activating the URL, and

(B) the plurality of visually perceptible elements derived from the retrieved data, which visually perceptible elements define an overall appearance of the composite web page that, excluding the information associated with the commerce object, visually corresponds to the source web page.

12. The apparatus of claim 11 wherein the visually perceptible elements comprise data defining a set composed of a plurality of URLs, each of which URLs appear on at least some of the web pages of the first website, and which URLs point to respective web pages of the first website.

13. The apparatus of claim 11 wherein the commerce object associated with the URL comprises information defining an electronic catalog having a multitude of products offered for sale by the merchant through the second web site, and wherein the composite web page contains one or more selectable URLs connecting a hierarchical set of additional web pages of the second website, each pertaining to a subset of the product offerings in the catalog.

14. The apparatus of claim 13 wherein the computer server device is further programmed to:

(i) upon receiving over the Internet an electronic request generated by a visitor computer in response to selection of the URL, accept search parameters inputted through the browser of the visitor computer and automatically use the search parameters to search for specific products within the catalog, and (ii) serve the results for display using the browser of the visitor computer.

15. The apparatus of claim 11 further comprising a computerized accounting module programmed to cause the computer system to automatically record payment to the owner of the first website, once the transaction is completed, wherein the owner is party to a contract with the outsource provider providing for receipt of a commission based on the level of sales made through activation of the URL as a result of a transaction involving the commerce object displayed on the source web page.

16. The apparatus of claim 15 wherein:

the composite web page contains a further URL associated with the information associated with the commerce object associated with the URL that has been activated, which URL, when activated by the web browser, places data representing the commerce object into a virtual shopping cart,

(ii) the computer server device is further programmed to automatically accept inputted billing information from the visitor computer, and record the billing information, and

(iii) the computerized accounting module is further programmed to cause the computer system to automatically use the billing information to record payment to the merchant for the commerce object associated with the activated URL when the computer server device detects activation by the web browser of a checkout URL associated with the shopping cart.

17. A method of an outsource provider serving web pages offering commercial opportunities, the method comprising:

upon receiving over the Internet an electronic request generated by a visitor computer in response to selection of a uniform resource locator (URL) within a source web page that has been served to the visitor computer when visiting a first website, wherein the URL correlates the source web page with at least one commerce object associated with a buying opportunity of a merchant,

automatically, with a server computer associated with a second website, serving to the visitor computer a dynamically generated composite web page containing instructions directing the visitor computer to display;

(i) information associated with the commerce object associated with the URL that has been activated, which commerce object includes at least one product available for sale through the second website after activating the URL, and

(ii) a plurality of visually perceptible elements visually corresponding to the source web page, which visually perceptible elements define an overall appearance of the composite web page that, excluding the information associated with the commerce object, visually corresponds to the source web page,

wherein the instructions direct the visitor computer to download data defining the visually perceptible elements from a storage device that is accessible to the visitor computer through the Internet, and

wherein the owner of the first website is a third party with respect to the owner of the server computer, and the merchant is also a third party with respect to the owner of the server computer.

18. The method of claim 17 wherein the storage device is coupled to the server computer associated with the second website.

19. The method of claim 17 wherein the visually perceptible elements comprise data defining a set composed of a plurality of URLs, each of which URLs appear on at least some of the web pages of the first website, and which URLs point to respective web pages of the first website.

20. The method of claim 17 wherein the commerce object associated with the URL that has been activated comprises information defining an electronic catalog having a multitude of products offered for sale by the merchant through the second web site, and wherein the composite web page contains one or more selectable URLs connecting a hierarchical set of additional web pages of the second website, each pertaining to a subset of the product offerings in the catalog.

21. The method of claim 20 further comprising, automatically with the server computer, (i) accepting search parameters inputted through the browser of the visitor computer, (ii) using said parameters to search for specific products within the catalog, and (iii) serving the results for display using the browser of the visitor computer.

22. The method of claim 17 wherein the commerce object associated with the URL that has been activated comprises information defining a multitude of products of at least the merchant, and further comprising, automatically with the server computer, (i) accepting search parameters inputted through the browser of the visitor computer, (ii) using said parameters to search for specific products within the plurality of products, and (iii) serving the results for display using the browser of the visitor computer.