System for unique automated website generation, hosting, and search engine optimization

• US 8,515,941 B1
• Filed: 08/01/2011
• Issued: 08/20/2013
• Est. Priority Date: 08/18/2010
• Status: Active Grant

• Current Assignee: Internet Dental Alliance, Inc.
• Original Assignee: Internet Dental Alliance, Inc.
• Inventors: Avritch, Peter S., Du Molin, James R.
• Primary Examiner(s): Cao, Phuong Thao
• Application Number:
  US13/136,491
• Time in Patent Office: 750 Days
• Field of Search: 707/711, 707/999.102, 707/999.01, 707/803, 709/219, 715/234
• US Class Current: 707/711
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 40/14 Tree-structured documents parsing G06F40/205; validation G06F40/226
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A technique and system for automatically generating and hosting a plurality of unique websites having conceptually similar content within a business market or profession is described. The system generates both unique visible content and also unique invisible content read by search engines but not typically visible to end users. Each website has a plurality of pages which are visually and structurally distinct, such that they may all coexist on the Internet in close geographic proximity without appearing to website visitors and search engines as being nearly identical to one another.

Claims

1. A computer implemented method for generating and hosting a unique website by a hosting service comprising at least one computer, comprising:

receiving, at the hosting service, user profile data;

selecting, by the hosting service, a choice of visible user content to be displayed on a user'"'"'s website based on the user profile data;

selecting, by the hosting service, a choice of personalized invisible content to be included on the user'"'"'s website based on the user profile data including targeted search keywords, a personalized business title, and a personalized business description;

the hosting service generating the personalized business title and personalized business description by making a selection from a set of choices in a database for invisible content and merging user profile data with the invisible content;

generating and hosting a unique website for the user, the unique website being different in format and arrangement than other websites hosted by the hosting service;

maintaining uniqueness of the unique website, including persisting placeholder references, by the hosting service, to the selections from the database of visible content and invisible content for the unique website and eliminating an identical set of selections from use in websites by other users of the hosting service;

wherein the invisible content is read by a search engine to generate a unique search engine listing including the personalized business title and personalized business description with the targeted search keywords initially selected and subsequently adjusted by the hosting service for search engine optimization.

2. The method of claim 1, wherein selecting a choice of personalized invisible content includes making random selections from a set of choices in the database and merging user profile data to generate a unique title descriptive of a business.

3. The method of claim 2, wherein selecting a choice of personalized invisible content includes making a random selection from a set of choices in the database and merging user profile data so that the personalized business description includes at least one meaningful sentence with a sentence structure and ordering of elements different than other hosted websites.

4. The method of claim 1, wherein maintaining uniqueness of the unique website includes the hosting service utilizing persisted placeholder references to perform selective updates to portions of content of the unique website.

5. A computer implemented method for generating and hosting a unique professional website by a hosting service comprising at least one computer, comprising:

receiving, at the hosting service, user profile data;

selecting, by the hosting service, a choice of visible user content to be displayed on a user'"'"'s website based on the user profile data and visual templates for a market including at least a geographic area, a general market area for a profession, and sub-market areas for the profession;

selecting, by the hosting service, a choice of invisible content to be included on the user'"'"'s website as content read by a search engine including attributes chosen from the user profile data merged with other search engine metadata chosen for the market, the invisible content including a unique website title, targeted search keywords, and a personalized business description of the website that is unique within at least the geographic area, the personalized business description including at least one descriptive sentence that is different than the unique website title;

generating and hosting a unique website for the user, the unique website being different in content structure than other hosted websites in a same geographic market and having invisible content selected to generate a unique listing in a search report that includes the personalized business description;

persisting placeholder references, by the hosting service, to selections of visible user content and invisible content for the unique website of the user and other unique websites hosted by the hosting service;

performing, by the hosting service, selective updates to a portion of content of the unique website, including utilizing persisted placeholder references to maintain uniqueness of the unique website from other unique websites hosted by the hosting service; and

performing, by the hosting service, search engine optimization for the unique website, including initially selecting the targeted search keywords and adjusting the targeted search keywords of the invisible content for search engine optimization.

6. The method of claim 5, wherein selecting a choice of visible user content comprises making a random selection from a set of choices in a database for a series of content selections for the market and merging user profile data with the selection so that a website that is generated has a unique look and feel compared with other hosted websites in the same geographic market.

7. The method of claim 5, wherein selecting a choice of invisible content comprises making a random selection from a set of choices in a database for the market and merging user profile data so that the unique listing is optimized for at least one search engine and the personalized business description includes a sentence structure and ordering of elements different than other hosted websites such that the unique listing has a unique look and feel.

8. The method of claim 5, further comprising updating, by the hosting service, at least one aspect of the invisible content for search engine optimization.

9. The method of claim 5, further comprising updating, by the hosting service, the visible content for search engine optimization.

10. A computer implemented method for search engine optimization of a website, comprising:

receiving, at a hosting service comprising at least one computer, instances of user requests with each user request providing user profile data for a different user website;

for each user, the hosting service generating custom invisible metadata content read by a search engine, the custom invisible metadata content for each user including attributes chosen from the user profile data and further including a selection of other content unique to each individual user website in a selected geographic region;

wherein the custom invisible metadata content includes a website title, search keywords targeted for search engine optimization, and a description having a personalized business description;

for each user, the hosting service maintaining uniqueness of respective websites for subsequent updates of visible and invisible content by persisting placeholder references indicative of content selection choices and utilizing the persisted placeholder references to ensure that each hosted website has a unique set of content selections with individual pieces of content being adjusted by the hosting service for search engine optimization.

11. The method of claim 10, wherein a random selection is made for the selection of at least some of the invisible content.

12. A system, comprising:

a processor to execute computer program instructions for web site generation and hosting;

a database to store content information for designing a website, including a selection of visible content and invisible metadata content choices for at least one vertical industry;

a server computer to host websites generated by the system; and

the system generating and hosting a website for each user in which selections of visible content choices are implemented by the system from a selection of visible content and additional selections of the invisible metadata content choices are chosen from the database and merged with user profile data such that the system generates a unique website with a unique search engine listing for each website that is hosted;

wherein at least a portion of the invisible metadata content choices in a description of each website is randomly selected from a set of invisible content choices to generate a personalized business title and a personalized business description in the unique search engine listing and targeted search keywords are selected by the system for search engine optimization;

wherein the system maintains uniqueness of the unique website, including persisting placeholder references to the selections from the database of visible content and invisible content for the unique website and eliminating an identical set of selections from use in websites by other users of the system; and

wherein the invisible content is read by a search engine to generate the unique search engine listing including the personalized business title and the personalized business description with the targeted search keywords initially selected and subsequently adjusted by the system for search engine optimization.

13. The system of claim 12, where the system supports a user interface for a user to input user profile data, the system in response merging profile data with visual templates and invisible content to host a unique website structure for each user website in a geographical market of a profession and with a unique search engine listing format for each website in the geographical market.

14. The system of claim 12, wherein at least a portion of the invisible metadata content choices in each web page is randomly selected from a set of choices to generate a unique search engine listing within a market.

15. The system of claim 12, wherein the website that is generated has a unique look and feel compared with other hosted websites in a geographic market and the generated website generates a unique listing in the search report associated with the geographic market.

16. A computer implemented method performed by a hosting service comprising at least one computer to host a unique professional website, comprising:

receiving user profile data;

selecting a choice of visible user content to be displayed on a user'"'"'s website based on the user profile data and visual templates, wherein a selection of visible content further includes making a random selection of content choices from a database of pieces of content, personalizing the random selection of content choices, and merging the personalized random selection of content choices into the visual templates;

persisting placeholder references to the random selection of content choices, wherein each placeholder reference indicative of a location of each piece of random content selected for the user'"'"'s website;

utilizing the persisted placeholder references to ensure that each hosted website has a unique set of content selections;

selecting a choice of invisible content to be included on the user'"'"'s website as content read by a search engine to generate a personalized business description of the website;

hosting a unique website for the user that includes the choice of visible content and personalized business description in the invisible content; and

performing, by a system administrator of the hosting service, search engine optimization for the unique website including;

incrementally adjusting one or more pieces of visible content in the database of pieces of content for search engine optimization, and regenerating and republishing the unique hosted website to implement a change in only the one or more pieces of adjusted content; and

adjusting the invisible content for search engine optimization;

wherein the unique hosted website retains an initial organization defined by the random selection of content choices to maintain a unique random selection of content choices, and individual portions of the unique hosted website are adjusted by the hosting service to provide search engine optimization.

17. A computer implemented method for hosting a unique professional website, performed by a hosting service comprising at least one computer, comprising:

receiving user profile data;

selecting a choice of visible user content to be displayed on a user'"'"'s website based on the user profile data and visual templates, wherein a selection of visible content further includes making a selection of content choices from a database of pieces of content, personalizing the selection of content choices, and merging the personalized selection of content choices into the visual templates;

selecting a choice of invisible content to be included on the user'"'"'s website as content read by a search engine to generate a personalized business title and a personalized business description of the website including at least one meaningful sentence;

hosting a unique website for the user that includes the choice of visible content and the personalized business title and the personalized business description in the invisible content;

persisting placeholder references to the selection of content choices from the database of pieces of content and utilizing the persisted placeholder references to ensure that other hosted websites do not have the same selection of content choices; and

performing, by a system administrator of the hosting service, search engine optimization for the unique website including selecting targeted search keywords in the invisible content;

wherein the unique hosted website retains an initial organization defined by the initial selection of content choices, and targeted search keywords and individual portions of the unique hosted website are adjusted by the hosting service to provide search engine optimization.