×

Method and system for providing targeted documents based on concepts automatically identified therein

  • US 8,520,982 B2
  • Filed: 10/18/2011
  • Issued: 08/27/2013
  • Est. Priority Date: 05/10/2004
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method comprising:

  • comparing image data that specify optical content depicted by a first advertisement to image data that specify optical content depicted by a reference advertisement, wherein the reference advertisement is associated with at least one keyword;

    determining, by one or more processors, a similarity measure between the first advertisement and the reference advertisement based on the comparison of the image data;

    associating one or more of the keywords from the reference advertisement with the first advertisement based on the similarity measure between the first advertisement and the reference advertisement;

    receiving a request for an advertisement, wherein the request includes a keyword; and

    responsive to the request, delivering the first advertisement in response to the keyword of the request matching a keyword of the one or more keywords associated with the first advertisement.

View all claims
  • 2 Assignments
Timeline View
Assignment View
    ×
    ×