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System and method for communicating media content

  • US 8,521,140 B2
  • Filed: 05/27/2011
  • Issued: 08/27/2013
  • Est. Priority Date: 03/28/2000
  • Status: Expired due to Fees
First Claim
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1. A method for targeted advertising, comprising:

  • maintaining a website that allows a user to log in and to view a personalized page;

    receiving at least one piece of demographic information about the user via the website at a network resource;

    accessing the at least one piece of demographic information at the network resource;

    maintaining an application for use with a cellular telephone that comprises a display, a non-volatile memory, a processing device operable to execute instructions stored in the non-volatile memory, and at least one wireless transceiver, wherein the application can be launched by the cellular telephone to provide a separate interface for viewing at least a portion of the personalized page on the display of the cellular telephone;

    selecting advertisements to be delivered from the network resource to the user based at least in part on the at least one piece of demographic information; and

    delivering an advertisement from the network resource to the user via the website and an other advertisement to the user via the application executing on the cellular telephone.

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