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System and method for delivering customized advertisements within interactive communication systems

  • US 8,521,586 B2
  • Filed: 08/12/2011
  • Issued: 08/27/2013
  • Est. Priority Date: 08/20/1996
  • Status: Expired due to Fees
First Claim
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1. A computer-implemented method for a content provider computing device to provide content and data indicative of an advertisement to a consumer computing device, comprising:

  • determining by the content provider computing device, based at least in part on information stored on the consumer computing device, consumer identifier information associated with a request for content from the consumer computing device;

    responsive to the request for content, sending, by the content computing device, a request for the data indicative of an advertisement from the content provider computing device to an advertisement computing device;

    sending, by the content provider computing device to the consumer computing device for display on the consumer computing device, the requested content and the data indicative of an advertisement received from the advertisement computing device in response to the request for the advertisement, the advertisement being selected by the advertisement computing device based on a consumer profile associated with the consumer identifier information; and

    requesting, by the content provider computing device, a credit for the data indicative of an advertisement sent by the content provider computing device to the consumer computing device.

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