System and method for delivering customized advertisements within interactive communication systems

• US 8,521,586 B2
• Filed: 08/12/2011
• Issued: 08/27/2013
• Est. Priority Date: 08/20/1996
• Status: Expired due to Fees

• Current Assignee: Mineral Lassen LLC (Intellectual Ventures LLC)
• Original Assignee: Hemisphere Solutions NA LLC (Intellectual Ventures LLC)
• Inventors: Angles, Paul D., Blattner, Douglas O.
• Primary Examiner(s): Nguyen, Tri V
• Application Number:
  US13/208,646
• Publication Number:
  US 20110302038A1
• Time in Patent Office: 746 Days
• Field of Search: 705 141- 73
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0621 Item configuration or customization

Abstract

Customized electronic advertisements are delivered in an interactive communication system. The advertisements are selected based on consumer profiles and are then integrated with content. The communication system may interconnect multiple consumer computers, multiple content provider computers and an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access content on one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer selects an advertisement based on the consumer'"'"'s profile. The advertisement is then combined with the content from the content provider computer for display by the consumer. A credit is requested from the advertisement provider computer.

Claims

1. A computer-implemented method for a content provider computing device to provide content and data indicative of an advertisement to a consumer computing device, comprising:

determining by the content provider computing device, based at least in part on information stored on the consumer computing device, consumer identifier information associated with a request for content from the consumer computing device;

responsive to the request for content, sending, by the content computing device, a request for the data indicative of an advertisement from the content provider computing device to an advertisement computing device;

sending, by the content provider computing device to the consumer computing device for display on the consumer computing device, the requested content and the data indicative of an advertisement received from the advertisement computing device in response to the request for the advertisement, the advertisement being selected by the advertisement computing device based on a consumer profile associated with the consumer identifier information; and

requesting, by the content provider computing device, a credit for the data indicative of an advertisement sent by the content provider computing device to the consumer computing device.

2. The method as recited in claim 1, comprising determining the consumer identification information from a cookie stored on the consumer computing device.

3. The method as recited in claim 1, wherein the request for the data indicative of an advertisement is sent over a communications network.

4. The method as recited in claim 1, wherein the request for the advertisement comprises a content provider identifier.

5. The method as recited in claim 1, comprising embedding the advertisement with the requested content prior to sending to the consumer computing device.

6. The method as recited in claim 1, comprising sending the requested content in at least one HTML page.

7. The method as recited in claim 1, comprising registering a content provider associated with the content provider computing device with the advertisement computing device.

8. A computing device, comprising:

a processor;

a memory in communication with the processor and having stored thereon instructions that upon execution by the processor cause the computing device to at least;

determine consumer identifier information associated with a request for content from a consumer computing device;

send a request for an advertisement to an advertisement computing device based on the request for content and the consumer identifier information;

process an advertisement selected by the advertisement computing device based on a consumer profile associated with the consumer identifier information;

send to the consumer computing device the requested content along with the processed advertisement for display on the consumer computing device; and

request a credit for the advertisement sent to the consumer computing device.

9. The device as recited in claim 8, the memory having stored thereon instructions that upon execution cause the computing device to at least determine the consumer identification information based on information stored on the consumer computing device.

10. The device as recited in claim 8, the memory having stored thereon instructions that upon execution cause the computing device to at least insert the advertisement into an electronic page containing the requested content.

11. The device as recited in claim 10, wherein the electronic page comprises HTML.

12. The device as recited in claim 8, wherein the request for the advertisement comprises a content provider identifier.

13. The device as recited in claim 8, the memory having stored thereon instructions that upon execution cause the computing device to at least register with the advertisement computing device a content provider associated with the computing device.

14. A non-transitory computer-readable storage medium, having stored thereon computer-readable instructions that upon execution on a first computing device at least cause:

determining consumer identifier information associated with a request for content from a second computing device associated with a consumer;

requesting an advertisement from a third computing device associated with an advertiser, the request for the advertisement based on the request for content and the consumer identifier information;

sending from the first computing device to the second computing device an electronic page comprising the requested content along with the advertisement received from the third computing device; and

sending a request for a credit for the advertisement sent by the first computing device to the second computing device.

15. The non-transitory computer-readable storage medium as recited in claim 14, further having stored thereon computer-readable instructions that upon execution on the first computing device at least cause determining the consumer identification information from information stored on the second computing device.

16. The non-transitory computer-readable storage medium as recited in claim 15, further having stored thereon computer-readable instructions that upon execution on the first computing device at least cause determining the consumer identification information from information stored in a cookie that is received from the second computing device.

17. The non-transitory computer-readable storage medium as recited in claim 14, further having stored thereon computer-readable instructions that upon execution on the first computing device at least cause insertion of the advertisement into the electronic page containing the requested content.

18. The non-transitory computer-readable medium as recited in claim 14, wherein the electronic page comprises HTML.

19. The non-transitory computer-readable medium as recited in claim 14, wherein the request for an advertisement comprises a content provider identifier.

20. The non-transitory computer-readable storage medium as recited in claim 14, further having stored thereon computer-readable instructions that upon execution on the first computing device at least cause registering a content provider associated with the first computing device with the third computing device.