Techniques for assigning promotions to contact entities

• US 8,521,786 B2
• Filed: 07/24/2006
• Issued: 08/27/2013
• Est. Priority Date: 07/24/2006
• Status: Active Grant

• Current Assignee: International Business Machines Corporation
• Original Assignee: International Business Machines Corporation
• Inventors: Black, Andre B., Chalimadugu, Sudhakar, Cheung, David F., Kennedy, Ruby, Lee, Yuchun, Martin, Patrick
• Primary Examiner(s): Beausoliel, Jr., Robert
• Assistant Examiner(s): Uddin, Mohammed R
• Application Number:
  US11/491,622
• Publication Number:
  US 20080021909A1
• Time in Patent Office: 2,591 Days
• Field of Search: 707100-102, 707/802, 707/805, 707/999.102, 705 10- 14
• US Class Current: 707/802
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute

Abstract

A computer implemented method for target group management is described. The method includes producing a table including one or more group entries corresponding to one or more defined contact group entities with each of the entries having a first set of group attributes, and producing a visual representation of a marketing campaign, the representation including one or more instances of defined contact group entities, with the one or more instances having a second set of group attributes and with the representation linked to the table according to the second set of group attributes.

Claims

1. A computer implemented method for executing marketing campaign software to manage a target group of contacts, the method comprises:

producing by a computer, a table, the table including one or more contact group entries corresponding to one or more defined contact group entities with each of the entries having a first set of group attributes;

generating by the computer, a marketing campaign from executing the marketing campaign software;

producing by the computer, a visual representation of the marketing campaign resulting from execution of the market campaign software, the representation including one or more instances of defined contact group entities, with the one or more instances having a second set of group attributes and with the representation of the marketing campaign linked to the table according to the second set of group attributes; and

generating a graphical user interface with the graphical user interface when displayed on a display device rendering the visual representation of the marketing campaign.

2. The method of claim 1 wherein the second set of group attributes correspond to the first set of group attributes, and with the table and the flowchart representing promotions assigned to contact group entities in a marketing campaign.

3. The method of claim 1 wherein the one or more first group attributes comprise:

a group name and a group code corresponding to a group of contact entities.

4. The method of claim 1 wherein the one or more first group attributes comprise one or more group-level custom attributes, the one or more group-level custom attributes corresponding to metadata associated with the group.

5. The method of claim 2 wherein the group code is a first group code and each of the one or more flowchart instances comprise a second group code corresponding to a first group code of one or more group spreadsheet records.

6. The method of claim 1 wherein the table is produced as a spreadsheet and the visual representation of the marketing campaign is rendered as a flowchart.

7. The method of claim 6 wherein the method further comprises:

updating the one or more first group attributes of one or more of the group spreadsheet records; and

mirroring the updating in the one or more second group attributes of the one or more flowchart instances corresponding to the one or more first group attributes of the one or more group spreadsheet records.

8. The method of claim 6 wherein the method further comprises:

updating the one or more second group attributes of one or more of the flowchart instances; and

mirroring the updating in the one or more first group attributes of the one or more group spreadsheet records corresponding to the one or more second group attributes of the one or more flowchart instances.

9. The method of claim 6 wherein producing the group spreadsheet comprises:

linking one or more group spreadsheet records with one or more flowchart instances; and

populating the first group attributes of the one or more group spreadsheet records from the second group attributes of the one or more flowchart instances.

10. The method of claim 6 wherein producing the campaign flowchart comprises:

linking one or more flowchart instances with one or more group spreadsheet records; and

populating the second group attributes of the one or more flowchart instances from the first group attributes of the one or more group spreadsheet records.

11. The method of claim 3 wherein the promotion instance comprises parameterized attributes and the method further comprises:

using the first group attributes for data-driven personalization of the parameterized attributes.

12. The method of claim 1 wherein the one or more first group attributes comprise:

a control group name corresponding to a control group assigned to the group; and

a promotion instance name corresponding to a promotion instance assigned to the group.

13. The method of claim 1 further comprises:

using the first group attributes to define the one or more instances.

14. A computer program product tangibly embodied on a computer readable medium for producing a representation of a marketing campaign resulting from execution of marketing campaign software to manage a target group of contacts, comprises instructions for causing a computer to:

produce a table, the table including one or more contact group entries corresponding to one or more defined contact group entities with each of the entries having a first set of group attributes;

generate a marketing campaign from executing the marketing campaign software;

produce a visual representation of the marketing campaign resulting from execution of marketing campaign software, the representation including one or more instances of defined contact group entities, with the one or more instances having a second set of group attributes and with the representation of the marketing campaign linked to the table according to the second set of group attributes; and

generate a graphical user interface with the graphical user interface when displayed on a display device, rendering the visual representation of the marketing campaign.

15. The computer program product of claim 14 wherein the second set of group attributes correspond to the first set of group attributes, and with the table and the flowchart representing promotions assigned to contact group entities in a marketing campaign.

16. The computer program product of claim 14 wherein the one or more first group attributes comprise:

a group name and a group code corresponding to a group of contact entities.

17. The computer program product of claim 14 wherein the one or more first group attributes comprise one or more group-level custom attributes, the one or more group-level custom attributes corresponding to metadata associated with the group.

18. The computer program product of claim 15 wherein the group code is a first group code and each of the one or more flowchart instances comprise a second group code corresponding to a first group code of one or more group spreadsheet records.

19. The computer program product of claim 14 wherein the table is produced as a spreadsheet and the visual representation of the marketing campaign is rendered as a flowchart.

20. The computer program product of claim 19 further comprises instruction for causing a computer to:

update the one or more first group attributes of one or more of the group spreadsheet records; and

mirror the updating in the one or more second group attributes of the one or more flowchart instances corresponding to the one or more first group attributes of the one or more group spreadsheet records.

21. The computer program product of claim 19 further comprises instruction for causing a computer to:

update the one or more second group attributes of one or more of the flowchart instances; and

mirror the updating in the one or more first group attributes of the one or More group spreadsheet records corresponding to the one or more second group attributes of the one or more flowchart instances.

22. The computer program product of claim 19 wherein instructions that produce the group spreadsheet further comprise instructions for causing a computer to:

link one or more group spreadsheet records with one or more flowchart instances; and

populate the first group attributes of the one or more group spreadsheet records from the second group attributes of the one or more flowchart instances.

23. The computer program product of claim 19 wherein instructions that produce the group spreadsheet further comprise instructions for causing a computer to:

link one or more flowchart instances with one or more group spreadsheet records; and

populate the second group attributes of the one or more flowchart instances from the first group attributes of the one or more group spreadsheet records.

24. The computer program product of claim 19 wherein the promotion instance comprises parameterized attributes and further comprises instructions for causing a computer to:

use the first group attributes for data-driven personalization of the parameterized attributes.

25. The computer program product of claim 14 wherein the one or more first group attributes comprise:

a control group name corresponding to a control group assigned to the group; and

a promotion instance name corresponding to a promotion instance assigned to the group.

26. The computer program product of claim 14 further comprises instructions for causing a computer to:

use the first group attributes to define the one or more instances.

27. An apparatus comprises:

a processor;

memory executing marketing campaign software for management of a target group of contacts, the marketing campaign software comprising instructions for causing a computer to;

produce a table in memory, the table including one or more contact group entries corresponding to one or more defined contact group entities with each of the entries having a first set of group attributes;

generate a marketing campaign from executing the marketing campaign software;

produce a visual representation of the marketing campaign resulting from execution of marketing campaign software, the representation including one or more instances of defined contact group entities, with the one or more instances having a second set of group attributes and with the representation of the marketing campaign linked to the table according to the second set of group attributes; and

generate a graphical user interface with the graphical user interface when displayed on a display device rendering the visual representation of the marketing campaign.

28. The apparatus of claim 27 wherein the one or more first group attributes comprise:

a group name and a group code corresponding to a group of contact entities.

29. The apparatus of claim 27 wherein the one or more first group attributes comprise one or more group-level custom attributes, the one or more group-level custom attributes corresponding to metadata associated with the group.

30. The apparatus of claim 28 wherein the group code is a first group code and each of the one or more flowchart instances comprise a second group code corresponding to a first group code of one or more group spreadsheet records.

31. The apparatus of claim 27 wherein the table is produced as a spreadsheet and the visual representation of the marketing campaign is rendered as a flowchart.

32. The apparatus of claim 31 further comprising instructions for causing a computer to:

update the one or more first group attributes of one or more of the group spreadsheet records; and

mirror the updating in the one or more second group attributes of the one or more flowchart instances corresponding to the one or more first group attributes of the one or more group spreadsheet records.

33. The apparatus of claim 28 further comprising instructions for causing a computer to:

update the one or more second group attributes of one or more of the flowchart instances; and

mirror the updating in the one or more first group attributes of the one or more group spreadsheet records corresponding to the one or more second group attributes of the one or more flowchart instances.

34. The apparatus of claim 28 further comprising instructions for causing a computer to:

link one or more group spreadsheet records with one or more flowchart instances; and

populate the first group attributes of the one or more group spreadsheet records from the second group attributes of the one or more flowchart instances.