Methods and apparatus for recognizing and acting upon user intentions expressed in on-line conversations and similar environments
First Claim
Patent Images
1. A computer-implemented method, comprising:
- in response to user generated content (UGC) presented as a textual posting via a network-enabled social media platform, determining, by a matching and decision engine of a processor-based system, an intention type and intention topic of an utterance contained within the UGC;
on the basis of the intention type and intention topic, selecting from among a plurality of possible actions, one or more possible actions to be taken;
scoring, according to an assessment of actionability of the intention topic, the one or more possible actions to be taken; and
taking or not taking one or more of the possible actions according to respective scores therefor, wherein the one or more possible actions to be taken comprise one or more of presenting candidate creatives via the social media platform at which the UGC was posted, informing one or more others of the UGC, and creating or updating a user profile to account for the intention type and topic.
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Abstract
Intentions of a user as expressed in an on-line conversation or other user generated content (UGC) are identified and subsequently acted upon, for example by bringing relevant or related content to the attention of the user and/or making others aware of the conversation. The intention signals derived from the UGC may be used to fashion or update a user profile or inform a broader view of the individual associated with the UGC.
107 Citations
23 Claims
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1. A computer-implemented method, comprising:
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in response to user generated content (UGC) presented as a textual posting via a network-enabled social media platform, determining, by a matching and decision engine of a processor-based system, an intention type and intention topic of an utterance contained within the UGC; on the basis of the intention type and intention topic, selecting from among a plurality of possible actions, one or more possible actions to be taken; scoring, according to an assessment of actionability of the intention topic, the one or more possible actions to be taken; and taking or not taking one or more of the possible actions according to respective scores therefor, wherein the one or more possible actions to be taken comprise one or more of presenting candidate creatives via the social media platform at which the UGC was posted, informing one or more others of the UGC, and creating or updating a user profile to account for the intention type and topic. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A computer-implemented method for determining an actionable intention from user generated content (UGC) presented as a textual posting via a network-enabled social media platform and selecting one or more creatives in response thereto, the method comprising:
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receiving the UGC at a computer processor-based system, and segmenting the UGC into utterances; for each subject utterance, extracting features of the subject utterance to produce a feature vector; classifying the feature vector to produce an intention type of the subject utterance; determining an intention topic of the subject utterance; determining candidate creatives for responding to the UGC according to the intention type and intention topic; scoring the candidate creatives according to a determined actionability of the UGC; and delivering one or more of the candidate creatives, the one or more selected according to their respective scores, to a user associated with the UGC. - View Dependent Claims (8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A server, comprising a processor and a computer-readable storage device communicatively coupled to the processor, the computer-readable storage device storing computer-readable instructions, which when executed by the processor cause the processor to:
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determine, in response to user generated content (UGC) presented as a textual posting via a network-enabled social media platform, an intention type and intention topic of an utterance contained within the UGC; select, on the basis of the intention type and intention topic and from among a plurality of possible actions, one or more possible actions to be taken; score, according to an assessment of actionability of the intention topic, the one or more possible actions to be taken; and take or not take one or more of the possible actions according to respective scores therefor, wherein the one or more possible actions to be taken comprise one or more of;
presenting candidate creatives via the social media platform at which the UGC was posted, informing one or more others of the UGS, and updating a user profile to account for the intention type and topic. - View Dependent Claims (19, 20, 21, 22, 23)
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Specification