Internet based system and apparatus for paying users to view content and receiving micropayments

• US 8,527,337 B1
• Filed: 07/18/2000
• Issued: 09/03/2013
• Est. Priority Date: 07/20/1999
• Status: Expired due to Fees

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Lim, Stanley T., Giddings, John Galen
• Primary Examiner(s): Alvarez, Raquel
• Application Number:
  US09/618,806
• Time in Patent Office: 4,795 Days
• Field of Search: 705/14, 705/14.35, 705/7.38, 705/7.39, 395/613, 707/10, 455/3.04, 345/810, 434/354
• US Class Current: 705/14.35
• CPC Class Codes: G06F 16/903 Querying for retrieval from the web G06F16/953
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06K 17/0032 Apparatus for automatic testing and analysing marked record carriers, used for examinations of the multiple choice answer type teaching apparatus working with questions and answers G09B7/00
• CPC Class Codes: G06Q 10/0639 Performance analysis of employees; Performance analysis of enterprise or organisation operations
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date

Abstract

An Internet search engine is configured to provide information to a user of the service in ranked order according to demographic profile information about the user provided by the user. Such information might include advertising information and/or search results (e.g., rendered as hyperlinks) to search queries posed by the user. The information may be returned in a ranked order according to reward credits offered by advertisers and/or content providers associated with the advertising information and/or web sites represented by the search results. Such reward credits may be posted to an account maintained by the user upon selection by the user of cursor-selectable objects (e.g., icons, banner ads, hyperlinks, radio buttons, check boxes, etc.) associated with the advertising information and/or search results. Ultimately, the reward credits may be redeemed through the Internet service for cash, Internet content or other value. A process for verifying whether or not an Internet operation (e.g., sending an e-mail message or accessing a web site) is being attempted by a human being or an automated process may be incorporated with the service by using a quiz process that requires user interaction.

Claims

1. A method, comprising:

transmitting, at a first time after the expiration of a first determined interval and from a first computer system to a second computer system, a prompt including one or more graphical images, and a means for a human operator of the second computer system to provide a respective response thereto, the prompt presented in a format sufficient to permit the human operator of the second computer system, but not an automated process executing thereon, to read the prompt and provide a corresponding single correct and distinct response to the respective prompt presented by said graphical image;

receiving, at the first computer system and from the second computer system, a response related to the prompt, said response (i) purportedly generated by the human operator and (ii) being responsive to the respective prompt set forth in the graphical image;

determining, by the first computer system, whether the respective response matches its corresponding single correct and distinct response;

when so, inferring that the respective response was provided by the human operator of the second computer system and granting the human operator access to a computer-based resource;

otherwise, not granting the human operator access to the computer-based resource;

determining an amount of time or amount of resources that will be accessible by the human operator before a next prompt is transmitted including adjusting an interval for a next prompt including increasing an amount of time or resources associated with the interval from a baseline amount to an increased amount when the respective response is inferred to have been provided by the human operator,

wherein the intervals at which the human operator is quizzed by means of respective prompts set forth in the graphical images are determined by correctness or incorrectness of the human operator'"'"'s responses to prior ones of the respective prompts, and wherein when the respective response matches its corresponding single correct and distinct response, further increasing a number of accesses or time allowed, before a next graphical image is provided by the first computer system, to the computer-based resource; and

providing a second prompt after expiration of the interval.

2. The method of claim 1 wherein the computer-based resource comprises a resource adapted for sending an e-mail message.

3. The method of claim 1 wherein the computer-based resource comprises a Web site.

4. The method of claim 1 further including providing data from the computer-based resource in ranked order according to a demographic profile of a respondent.

5. The method of claim 4 wherein the data comprises one or more of:

advertising information or search results to search queries posed by the respondent.

6. The method of claim 5 wherein the search results are rendered as hyperlinks to web sites.

7. The method of claim 5 wherein the data is returned in a ranked order according to reward credit portions offered by advertisers associated with the advertising information.

8. The method of claim 7 wherein the reward credit portions are posted to a user account maintained by the respondent upon selection by the respondent of cursor-selectable objects associated with the advertising information.

9. The method of claim 5 wherein the data is returned in the ranked order further according to reward credit portions offered by content providers associated with the advertising information.

10. The method of claim 9 wherein the reward credit portions are posted to a user account maintained by the respondent upon selection by the respondent of cursor-selectable objects associated with the advertising information.

11. The method of claim 5 wherein the data is returned in the ranked order further according to reward credit portions offered by advertisers associated with web sites represented by the search results.

12. The method of claim 5 wherein the information is returned in the ranked order further according to reward credit portions offered by content providers associated with web sites represented by the search results.