Mobile advertisement methods and systems

• US 8,527,338 B2
• Filed: 02/16/2007
• Issued: 09/03/2013
• Est. Priority Date: 02/16/2007
• Status: Expired due to Fees

• Current Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Original Assignee: Xerox Corporation (Xerox Holdings Corp.)
• Inventors: Lin, Jie
• Primary Examiner(s): VANDERHORST, MARIA VICTORIA
• Application Number:
  US11/676,047
• Publication Number:
  US 20080201215A1
• Time in Patent Office: 2,391 Days
• Field of Search: 705/14, 345/1.3, 707/803
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method of displaying an advertisement on a vehicle comprising the steps of detecting a user'"'"'s wireless transmission, receiving information pertaining to an advertisement from a user via a wireless interface, activating an electronic paper screen by supplying power to the screen, displaying the advertisement on the electronic paper screen and removing the power to the electronic paper screen such that the advertisement may still be displayed on the electronic paper screen after the power is removed.

Claims

1. A system for displaying an advertisement on a vehicle comprising:

a vehicle;

a wireless receiver;

a processor in communication with the receiver;

an electronic paper screen in communication with the processor, wherein the electronic paper screen is located on the vehicle; and

a processor readable storage medium in communication with the processor, wherein the processor readable storage medium contains one or more programming instructions for performing a method of displaying an advertisement on the vehicle, the method comprising;

detecting, at a vehicle, a first wireless transmission from a first transmitter associated with a first advertiser, wherein the first wireless transmission is detected when the vehicle travels within range of the first transmitter,

receiving, via the wireless receiver, advertisement information from the first transmitter, wherein the advertisement information pertains to a product or service offered by the first advertiser and comprises a first advertisement bid,

detecting, at a vehicle, a second wireless transmission from a second transmitter associated with a second advertiser, wherein the second wireless transmission is detected when the vehicle travels within range of the second transmitter,

receiving, via the wireless receiver, advertisement information from the second transmitter, wherein the advertisement information pertains to a product or service offered by the second advertiser and comprises a second advertisement bid,

activating the electronic paper screen, via the processor, by supplying power to the electronic paper screen,

allocating a first portion of the electronic paper screen to the first wireless transmission and a second portion of the electronic paper screen to the second wireless transmission, wherein a size of the first portion and the second portion is based on a comparison of the first advertisement bid and the second advertisement bid;

displaying an advertisement associated with the first electronic transmission on the first portion of the electronic paper screen,

displaying an advertisement associated with the second electronic transmission on the second portion of the electronic paper screen, and

removing the power from the electronic paper screen, wherein the advertisements remain on the electronic paper screen after the power is removed.

2. The system of claim 1, wherein the processor readable storage medium further comprises one or more programming instructions for:

automatically displaying the advertisement associated with the first wireless transmission when the first wireless transmission is detected; and

automatically displaying the advertisement associated with the second wireless transmission with the second wireless transmission is detected.

3. The system of claim 1, wherein the processor readable storage medium further comprises one or more programming instructions for performing one or more of the following:

displaying the advertisement associated with the first wireless transmission on the first portion of the electronic paper screen until a wireless transmission associated with another advertiser is detected; and

displaying the advertisement associated with the second wireless transmission on the second portion of the electronic paper screen until a wireless transmission associated with another advertiser is detected.

4. The system of claim 1, wherein the one or more programming instructions for allocating a first portion of the electronic paper screen to the first wireless transmission and a second portion of the electronic paper screen to the second wireless transmission comprise one or more programming instructions for:

in response to a value of the first advertisement bid exceeding a value of the second advertisement bid, allocating portions of the electronic paper screen such that a size of the first portion exceeds a size of the second portion;

in response to the value of the second advertisement bid exceeding the value of the first advertisement bid, allocating portions of the electronic paper screen such that the size of the second portion exceeds the size of the first portion; and

in response to the value of the first advertisement bid equaling the value of the second advertisement bid, allocating portions of the electronic paper screen such that the size of the first portion equals the size of the second portion.

5. The system of claim 1, wherein the one or more programming instructions for allocating a first portion of the electronic paper screen to the first wireless transmission and a second portion of the electronic paper screen to the second wireless transmission comprise one or more programming instructions for:

in response to the first advertisement bid equaling the second advertisement bid, displaying the advertisement associated with the first wireless transmission and the advertisement associated with the second wireless transmission simultaneously on the electronic paper screen.

6. A system for displaying an advertisement on a vehicle comprising:

a vehicle;

a wireless receiver;

a processor in communication with the receiver;

an electronic paper screen in communication with the processor, wherein the electronic paper screen is located on the vehicle; and

a processor readable storage medium in communication with the processor, wherein the processor readable storage medium contains one or more programming instructions for performing a method of displaying an advertisement on a vehicle, the method comprising;

receiving, via the processor, first advertisement information pertaining to a first advertisement from an advertising agency, wherein the first advertisement information comprises a first advertisement bid associated with the first advertisement,

storing the first advertisement information in the processor readable storage medium,

detecting, at a vehicle, a wireless transmission from a transmitter associated with one of a plurality of advertisers when the vehicle travels within range of the transmitter,

receiving an advertisement identifier from the transmitter, wherein the advertisement identifier corresponds to the first advertisement information,

wherein the first advertisement information pertains to a product or service offered by the advertiser,

activating the electronic paper screen, via the processor, by supplying power to the electronic paper screen,

allocating a portion of the electronic paper screen to the first advertisement based on the first advertisement bid,

displaying the first advertisement on the allocated portion of the electronic paper screen, and

removing the power from the electronic paper screen, wherein the first advertisement remains on the electronic paper screen after the power is removed;

wherein the one or more programming instructions for allocating a portion of the electronic paper screen comprise one or more programming instructions for;

receiving second advertisement information from a second transmitter via a second wireless interface, wherein the second advertisement information pertains to a product or service offered by a second advertiser and comprises a second advertisement bid associated with the second advertisement information; and

in response to a value of the first advertisement bid exceeding a value of the second advertisement bid, allocating a first portion of the electronic paper screen to the first advertisement and allocating a second portion of the electronic paper screen to the second advertisement, wherein a size of the first portion exceeds a size of the second portion;

in response to the value of the second advertisement bid exceeding the value of the first advertisement bid, allocating the first portion of the electronic paper screen to the first advertisement and allocating the second portion of the electronic paper screen to the second advertisement, wherein the size of the second portion exceeds the size of the first portion; and

in response to the value of the first advertisement bid equaling the value of the second advertisement bid, allocating the first portion of the electronic paper screen to the first advertisement and allocating the second portion of the electronic paper screen to the second advertisement, wherein the size of the first portion equals the size of the second portion.