Crowdsourced advertisements sponsored by advertisers in a social networking environment
First Claim
1. A method comprising:
- receiving an advertisement template from an advertiser, the advertisement template comprising advertising content and one or more fields for a user endorsement;
receiving targeting criteria associated with the advertisement template;
providing a user interface for receiving a user endorsement in connection with the advertisement template;
receiving a user endorsement for the advertisement template from an endorsing user of a social networking system;
generating, by a computer system, an advertisement by combining the user endorsement and the advertisement template;
receiving from the endorsing user a definition of a set of candidate viewing users in the social networking system who can view the advertisement;
selecting, by the computer system, a viewing user from the set of candidate viewing users to view the generated advertisement, the selecting based on the targeting criteria, a relationship between the viewing user and the endorsing user in the social networking system, and the definition of the set of candidate viewing users; and
sending the generated advertisement for display to the selected viewing user.
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Accused Products
Abstract
Users of a social networking system are provided with advertisements when accessing content associated with the social networking system. The content of such advertisement may be generated by other users of the social networking system. An advertiser may provide an advertising template containing an advertised message and fields wherein a user can input an endorsement. The social networking system generates a user interface responsive to the template and provides the user interface to an endorsing user to receive the user'"'"'s endorsement for the advertised product or event. The social networking system generates an advertisement responsive to the advertisement content provided by the advertiser and the endorsement content provided by the endorsing user. The social networking user can provide the generated advertisements to viewing users who meet the advertisement'"'"'s targeting criteria and display criteria provided by the endorsing user.
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Citations
20 Claims
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1. A method comprising:
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receiving an advertisement template from an advertiser, the advertisement template comprising advertising content and one or more fields for a user endorsement; receiving targeting criteria associated with the advertisement template; providing a user interface for receiving a user endorsement in connection with the advertisement template; receiving a user endorsement for the advertisement template from an endorsing user of a social networking system; generating, by a computer system, an advertisement by combining the user endorsement and the advertisement template; receiving from the endorsing user a definition of a set of candidate viewing users in the social networking system who can view the advertisement; selecting, by the computer system, a viewing user from the set of candidate viewing users to view the generated advertisement, the selecting based on the targeting criteria, a relationship between the viewing user and the endorsing user in the social networking system, and the definition of the set of candidate viewing users; and sending the generated advertisement for display to the selected viewing user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method comprising:
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receiving an advertisement template from an advertiser, the advertisement template comprising advertising content and one or more fields for a user endorsement; receiving targeting criteria associated with the advertisement template; receiving a user endorsement for the advertisement template from each of a plurality of endorsing users of a social networking system; matching the targeting criteria to a viewing user of the social networking system; receiving from each of the plurality of endorsing users a definition of a set of candidate viewing users in the social networking system who can view the advertisement; selecting by a computer system a user endorsement for the viewing user based at least in part on relationship between the viewing user and one or more of the endorsing users in the social networking system and at least in part based on the viewing user being subject to the definition of the set of candidate viewing users; generating by the computer system an advertisement by combining the selected user endorsement and the advertisement template; and sending the generated advertisement for display to the viewing user. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification