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System and method for adding an advertisement to a personal communication

  • US 8,527,345 B2
  • Filed: 10/31/2007
  • Issued: 09/03/2013
  • Est. Priority Date: 01/06/2000
  • Status: Active Grant
First Claim
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1. A method of selecting advertisements comprising:

  • building, by a computer, a user profile database by registering a plurality of users and collecting information relating to content of messages contributed by each of the plurality of users each time one of the plurality of users contributes a message;

    receiving a digital message from a user and storing the digital message in a memory device;

    parsing, by the computer, the digital message from the user to identify a content and subject matter of the digital message;

    selecting, by the computer, from among a database of advertisements stored in the memory device a palette of advertisements that are based on the content and subject matter of the digital message, information stored in the user profile database, or historical data about advertisements previously selected by the user;

    receiving a selection of an advertisement from the palette of advertisements; and

    displaying the selected advertisement to at least one recipient.

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