System and method for adding an advertisement to a personal communication

• US 8,527,345 B2
• Filed: 10/31/2007
• Issued: 09/03/2013
• Est. Priority Date: 01/06/2000
• Status: Active Grant

• Current Assignee: Richard Anthony Rothschild
• Original Assignee: Anthony Richard Rothschild
• Inventors: Rothschild, Anthony Richard, Morton Slomkowski, Robin Star
• Primary Examiner(s): Bekerman, Michael
• Application Number:
  US11/933,061
• Publication Number:
  US 20090030774A1
• Time in Patent Office: 2,134 Days
• Field of Search: 705/14.53, 705/14.55, 705/14.66
• US Class Current: 705/14.53
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/34 involving the movement of software or configuration parameters network booting or remote initial program loading [RIPL] G06F9/4416
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 9/40 Network security protocols

Abstract

A system and method is provided for adding an advertisement to a digital message and providing additional communication data to a recipient that interacts with the advertisement regardless of the network device the recipient is utilizing. An advertisement generator residing on a network host accepts digital messages from contributors and allows the contributors to select an advertisement to be displayed with their contributed messages. These digital messages may be sent to specified recipients or published on a Web site. Using stored personal data associated with the contributor and with the recipient of a digital message, in addition to the content of the message itself, the advertisement generator suggests advertisements to be included with the digital messages based on their contextual relevance. In exchange for including an advertisement with a digital message, a contributor is compensated. If the contributor-selected advertisement is provided by a third party advertiser, the message, contributor, and advertisement data is utilized to compensate the contributor of that message for sending it to at least one recipient or posting it on a Web site. If the advertisement is interactive, and the advertisement is interacted with, the advertisement generator will provide the recipient with additional communication data in a format that can be understood by the recipient network device.

Claims

1. A method of selecting advertisements comprising:

building, by a computer, a user profile database by registering a plurality of users and collecting information relating to content of messages contributed by each of the plurality of users each time one of the plurality of users contributes a message;

receiving a digital message from a user and storing the digital message in a memory device;

parsing, by the computer, the digital message from the user to identify a content and subject matter of the digital message;

selecting, by the computer, from among a database of advertisements stored in the memory device a palette of advertisements that are based on the content and subject matter of the digital message, information stored in the user profile database, or historical data about advertisements previously selected by the user;

receiving a selection of an advertisement from the palette of advertisements; and

displaying the selected advertisement to at least one recipient.

2. The method of claim 1, further including the step of compensating the user contributing the digital message.

3. The method of claim 2, wherein the step of compensating the user comprises providing at least one of a free service, a discounted service, a cash payment, a payment of points redeemable for services, a payment of points redeemable for goods, a free software application, a discounted software application, a discounted hardware device, a free telecommunication service, a discounted telecommunication service, free access to video content, discounted access to video content, free access to audio content, and discounted access to audio content.

4. The method of claim 1, wherein the step of receiving the selection of an advertisement includes receiving a selection from the user contributing the digital message.

5. The method of claim 1, wherein the step of building a user profile database includes collecting geographical location information.

6. The method of claim 1, wherein the step of building a user profile database includes collecting demographic information.

7. The method of claim 1, wherein the step of displaying the selected advertisement includes presenting a graphical image on a web site.

8. The method of claim 1, wherein the step of displaying the selected advertisement includes playing a video or audio presentation.

9. The method of claim 1, wherein the step of displaying the selected advertisement includes sending information to a mobile telephone device.

10. The method of claim 1, wherein the step of displaying the selected advertisement includes sending information to at least one of a personal computer, television set-top box, telephone, consumer appliance, personal digital assistant, or game console.

11. The method of claim 1, wherein the step of displaying the selected advertisement includes sending an e-mail communication.

12. The method of claim 1, wherein the step of displaying the selected advertisement includes posting information to a blog.

13. The method of claim 1, wherein the step of displaying the selected advertisement includes posting information on a social network.

14. An apparatus for selecting advertisements comprising:

a computer system operatively connected to a network and including a memory device, wherein the memory device is adapted to;

store a plurality of advertisements;

store information relating to a user profile database; and

store machine-readable instructions adapted to;

receive messages from a plurality of users;

build the user profile database by collecting and storing information in the memory device relating to content of the messages received from the plurality of users;

parse a digital message received from one of the plurality of users to identify a content and subject matter of the digital message;

select, from among the plurality of advertisements stored in the memory device a palette of advertisements that are based on the content and subject matter of the digital message, information stored in the user profile database, or historical data about messages received from the one of the plurality of users;

receive a selection of an advertisement from the palette of advertisements; and

display the selected advertisement to at least one recipient.

15. The apparatus of claim 14, wherein the machine-readable instructions are further adapted to calculate compensation for the user contributing the digital message.

16. The apparatus of claim 15, wherein the instructions for calculating compensation further comprise arranging for at least one of a free service, a discounted service, a cash payment, a payment of points redeemable for services, a payment of points redeemable for goods, a free software application, a discounted software application, a discounted hardware device, a free telecommunication service, a discounted telecommunication service, free access to video content, discounted access to video content, free access to audio content, and discounted access to audio content.

17. The apparatus of claim 14, wherein the instructions adapted to receive the selection of an advertisement are adapted to receive a selection from the user contributing the digital message.

18. The apparatus of claim 14, wherein the instructions adapted to build a user profile database include instructions for collecting geographical location information.

19. The apparatus of claim 14, wherein the instructions adapted to build a user profile database include instructions for collecting demographic information.

20. The method of claim 14, wherein the instructions adapted to display the selected advertisement include instructions for presenting a graphical image on a web site.

21. The method of claim 14, wherein the instructions adapted to display the selected advertisement include instructions for playing a video or audio presentation.

22. The method of claim 14, wherein the instructions adapted to display the selected advertisement include instructions for sending information to a mobile telephone device.

23. The method of claim 14, wherein the instructions adapted to display the selected advertisement include instructions for sending information to at least one of a personal computer, television set-top box, telephone, consumer appliance, personal digital assistant, or game console.

24. The method of claim 14, wherein the instructions adapted to display the selected advertisement include instructions for sending an e-mail communication.

25. The method of claim 14, wherein the instructions adapted to display the selected advertisement include instructions for posting information to a blog.

26. The method of claim 14, wherein the instructions adapted to display the selected advertisement include instructions for posting information on a social network.