Integration architecture for mobile advertisement campaign management, marketplace and service provider interface
First Claim
1. A system for providing marketing and advertising content over communications, said system comprising:
- a marketplace component for creating an ad space for delivering advertising content to subscribers of a telecommunications network, wherein the marketplace component allows an advertiser to search for an opening in the ad space and submit a bid on the opening for approval by the ad space owner;
a campaign manager that creates a campaign upon determining that the bid has been approved, wherein the campaign includes a set of messages to be sent to the subscribers;
a subscriber profile module that retrieves profile data of the subscribers from a subscriber data source, and customizes the content of the set of messages according to the profile data;
a set of traffic interceptors that intercept the set of messages and inject the advertising content therein, wherein the set of traffic interceptors are applied as a chain to the set of messages, each interceptor containing a set of filters to detect which message the interceptor should be applied to; and
an ad engine that delivers the set of messages.
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Abstract
A communications marketing and advertising system is described for delivering advertising content to subscribers of a telecommunications network. The system includes a marketplace component accessible by advertisers and ad space owners, which is used to create ad space for delivering content to subscribers of a telecommunications network. The marketplace allows advertisers to submit bids on the ad space and the ad space owners to approve or reject the bids. The system also includes a campaign manager that creates a campaign upon determining that the bid has been approved by the ad space owner. The campaign includes a set of messages containing ad content to be sent out to the subscribers. The subscriber profile module of the system obtains profile data associated with the subscribers of the telecommunications network and customizes the content of the messages according to the profile data. The ad engine delivers the messages to the recipients.
63 Citations
18 Claims
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1. A system for providing marketing and advertising content over communications, said system comprising:
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a marketplace component for creating an ad space for delivering advertising content to subscribers of a telecommunications network, wherein the marketplace component allows an advertiser to search for an opening in the ad space and submit a bid on the opening for approval by the ad space owner; a campaign manager that creates a campaign upon determining that the bid has been approved, wherein the campaign includes a set of messages to be sent to the subscribers; a subscriber profile module that retrieves profile data of the subscribers from a subscriber data source, and customizes the content of the set of messages according to the profile data; a set of traffic interceptors that intercept the set of messages and inject the advertising content therein, wherein the set of traffic interceptors are applied as a chain to the set of messages, each interceptor containing a set of filters to detect which message the interceptor should be applied to; and an ad engine that delivers the set of messages. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for providing marketing and advertising content over communications, said method comprising:
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creating an ad space for delivering advertising content to subscribers of a telecommunications network in a marketplace component, which executes on one or more processors, and allows an advertiser to search for an opening in the ad space and submit a bid on the opening for approval by the ad space owner; creating a campaign by a campaign manager upon determining that the bid has been approved, wherein the campaign includes a set of messages to be sent to the subscribers; retrieving profile data of the subscribers from a subscriber data source, and customizing the content of the set of messages according to the profile data; intercepting the set of messages, via a set of traffic interceptors, and injecting the advertising content in the set of messages, wherein the set of traffic interceptors are applied as a chain to the set of messages, each interceptor containing a set of filters to detect which message the interceptor should be applied to; and transmitting the set of messages in the campaign. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17)
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18. A non-transitory computer-readable storage medium storing a set of instructions for providing marketing and advertising over communications, said instructions, when executed by one or more processors, causing the one or more processors to perform the steps comprising:
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creating an ad space for delivering advertising content to subscribers of a telecommunications network in a marketplace component, which executes on one or more processors, and allows an advertiser to search for an opening in the ad space and submit a bid on the opening for approval by the ad space owner; creating a campaign by a campaign manager upon determining that the bid has been approved, wherein the campaign includes a set of messages to be sent to the subscribers; retrieving profile data of the subscribers from a subscriber data source, and customizing the content of said messages according to the profile data; intercepting the set of messages, via a set of traffic interceptors, and injecting the advertising content in the set of messages, wherein the set of traffic interceptors are applied as a chain to the set of messages, each interceptor containing a set of filters to detect which message the interceptor should be applied to; and transmitting the set of messages in the campaign.
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Specification