In-casino to online casino interactivity

• US 8,529,338 B2
• Filed: 09/30/2009
• Issued: 09/10/2013
• Est. Priority Date: 10/08/2008
• Status: Active Grant

• Current Assignee: LNW Gaming Incorporated
• Original Assignee: WMS Gaming Incorporated (Scientific Games Corporation)
• Inventors: Allen, Jeffrey L., Pacey, Larry J., Ward, Matthew J.
• Primary Examiner(s): Coburn, Corbett B
• Application Number:
  US13/122,652
• Publication Number:
  US 20110183749A1
• Time in Patent Office: 1,441 Days
• Field of Search: 463/25
• US Class Current: 463/25
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 17/32 for games, toys, sports, or amusements
• CPC Class Codes: G07F 17/3211 Display means
• CPC Class Codes: G07F 17/3227 Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters
• CPC Class Codes: G07F 17/3237 about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players

Abstract

A wagering game system and its operations are described herein. In embodiments, the operations can include determining an achievement by a player account that occurs during a wagering game session and rewarding the player accounts achievement according to achievement settings or business rules. The operations can also include generating achievement data with marketing metadata and providing the achievement data to a marketing provider to market to the player account based on the achievement data. In some embodiments, the operations can also include presenting the achievement data on a website, such as a personal wagering game web log “gaming blog”.

Claims

1. A computer-implemented method, comprising:

determining an activity performed via player input at a wagering game machine during a wagering game session, wherein the wagering game session is associated with a player account;

generating descriptive data that describes the activity;

determining, using the descriptive data, a first marketing incentive related to the descriptive data;

providing an indication of the first marketing incentive to an incentive provider;

receiving a second marketing incentive from the incentive provider in reply to the providing the indication of the first marketing incentive to the incentive provider;

determining that the second marketing incentive is more valuable than the first marketing incentive; and

providing the second marketing incentive using player contact information stored in the player account.

2. The computer-implemented method of claim 1, wherein the determining that the second marketing incentive is more valuable than the first marketing incentive includes

analyzing player preferences from the player account, and

determining that the second marketing incentive is more valuable based on the player preferences.

3. The computer-implemented method of claim 1, wherein the determining, using the descriptive data, the first marketing incentive related to the descriptive data comprises:

accessing a list of marketing incentives;

comparing the descriptive data to descriptions of the marketing incentives; and

selecting the first marketing incentive from the list of marketing incentives based on the comparing the descriptive data to the descriptions of the marketing incentives.

4. The method of claim 1, further comprising:

using the marketing data to drive traffic to a website for the incentive provider.

5. The computer-implemented method of claim 1, wherein the activity is non-wagering activity.

6. One or more non-transitory, machine-readable storage media having instructions stored thereon, which when executed by a set of one or more processors causes the set of one or more processors to perform operations comprising:

determining an activity performed via player input at a wagering game machine, wherein the player input is associated with a player account;

generating descriptive data that describes the activity;

determining, using the descriptive data, a first marketing incentive related to the descriptive data;

providing an indication of the first marketing incentive to an incentive provider;

receiving a second marketing incentive from the incentive provider based on the indication of the first marketing incentive;

determining that the second marketing incentive is more valuable than the first marketing incentive; and

providing the second marketing incentive using player contact information stored in the player account.

7. The one or more non-transitory, machine readable storage media of claim 6, wherein the operation of determining that the second marketing incentive is more valuable than the first marketing incentive includes operations comprising:

analyzing player preferences from the player account; and

determining that the second marketing incentive is more valuable based on the player preferences.

8. The one or more non-transitory, machine readable storage media of claim 6, wherein the operation of determining, using the descriptive data, the first marketing incentive related to the descriptive data includes operations comprising:

accessing a list of marketing incentives;

comparing the descriptive data to descriptions of the marketing incentives; and

selecting the first marketing incentive from the list of marketing incentives based on the comparing the descriptive data to the descriptions of the marketing incentives.

9. The one or more non-transitory, machine readable storage media of claim 6, said operations further comprising:

using the marketing data to drive traffic to a website for the incentive provider.

10. The one or more non-transitory, machine readable storage media of claim 6, wherein the activity is non-wagering activity.

11. A system comprising:

one or more processors; and

one or more memory units configured to store instructions, which when executed by at least one of the one or more processors, cause the system to perform operations to determine an activity performed via player input at a wagering game machine, wherein the player input is associated with a player account,

generate descriptive data that describes the activity,

determine, using the descriptive data, a first marketing incentive related to the descriptive data,

provide an indication of the first marketing incentive to an incentive provider,

receive a second marketing incentive from the incentive provider in reply to the indication of the first marketing incentive,

determine that the second marketing incentive is more valuable than the first marketing incentive, and

provide the second marketing incentive using player contact information stored in the player account.

12. The system of claim 11, wherein the one or more memory units configured to store the instruction to cause the system to perform the operation to determine that the second marketing incentive is more valuable than the first marketing incentive, is configured to store instructions, which when executed by the at least one of the one or more processors, cause the system to perform operations to:

analyze player preferences from the player account; and

determine that the second marketing incentive is more valuable based on the player preferences.

13. The system of claim 11, wherein the one or more memory units configured to store the instruction to cause the system to perform the operation to determine, using the descriptive data, the first marketing incentive related to the descriptive data, is configured to store instructions, which when executed by the at least one of the one or more processors, cause the system to perform operations to:

access a list of marketing incentives;

compare the descriptive data to descriptions of the marketing incentives; and

select the first marketing incentive from the list of marketing incentives based on comparison of the descriptive data to the descriptions of the marketing incentives.

14. The system of claim 11, wherein the one or more memory units are configured to store instructions, which when executed by the at least one of the one or more processors, cause the system to further perform operations to

use the marketing data to drive traffic to a website for the incentive provider.

15. The system of claim 11, wherein the activity is non-wagering activity.

16. An apparatus comprising:

means for determining an activity performed via player input, wherein the player input is associated with a player account;

means for generating descriptive data that describes the activity;

means for determining, using the descriptive data, a first marketing incentive related to the descriptive data;

means for providing an indication of the first marketing incentive to an incentive provider;

means for receiving a second marketing incentive from the incentive provider after the indication of the first marketing incentive is provided to the incentive provider;

means for determining that the second marketing incentive is more valuable than the first marketing incentive; and

means for providing the second marketing incentive using player contact information stored in the player account.

18. The apparatus claim 16, wherein the means for determining, using the descriptive data, the first marketing incentive related to the descriptive data comprises:

means for accessing a list of marketing incentives;

means for comparing the descriptive data to descriptions of the marketing incentives; and

means for selecting the first marketing incentive from the list of marketing incentives based on the comparing the descriptive data to the descriptions of the marketing incentives.

19. The apparatus of claim 16 further comprising:

means for using the marketing data to drive traffic to a website for the incentive provider.

20. The apparatus of claim 16, wherein the activity is non-wagering activity.

17. The apparatus of 16, wherein the means for determining that the second marketing incentive is more valuable than the first marketing incentive comprises:

means for analyzing player preferences from the player account; and

means for determining that the second marketing incentive is more valuable based on the player preferences.