Systems and methods for rule based inclusion of pixel retargeting in campaign management
First Claim
1. A method for applying one or more pixel rules to selecting for a user a campaign from a plurality of campaigns, the method comprising:
- (a) identifying, by a server, one or more pixels tracked for a user;
(b) identifying, by the server, one or more pixel rules for a first campaign of a plurality of campaigns, each of the one or more pixel rules identifying whether or not a pixel is required for the first campaign; and
(c) determining, by the server responsive to applying the one or more pixel rules to the one or more pixels tracked for the user, whether or not to include the first campaign in selecting, for the user, a campaign from the plurality of campaigns.
2 Assignments
0 Petitions
Accused Products
Abstract
The present solution provides a configurable, dynamic and flexible mechanism to define and use pixel rules to identity and select campaigns for the user based on the user'"'"'s pixel history as well as other behavior data. The pixel rules can be configured to identify one or more mandatory pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules can be configured to identify weighted pixels that have to be present or tracked for the user in order to include or exclude a campaign in a campaign selection process. The pixel rules may identify any combination of mandatory and weighted pixel rules. These pixel rules may be configured via a user interface of a development tool and during run-time campaign management applied to the user pixel history to select and deliver campaigns.
64 Citations
20 Claims
-
1. A method for applying one or more pixel rules to selecting for a user a campaign from a plurality of campaigns, the method comprising:
-
(a) identifying, by a server, one or more pixels tracked for a user; (b) identifying, by the server, one or more pixel rules for a first campaign of a plurality of campaigns, each of the one or more pixel rules identifying whether or not a pixel is required for the first campaign; and (c) determining, by the server responsive to applying the one or more pixel rules to the one or more pixels tracked for the user, whether or not to include the first campaign in selecting, for the user, a campaign from the plurality of campaigns. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
-
-
11. A method for applying a pixel rule to selecting for a user a campaign from a plurality of campaigns, the method comprising:
-
(a) identifying, by a server, one or more pixels tracked for a user; (b) identifying, by the server, a pixel rule for a first campaign of a plurality of campaigns, the pixel rules identifying one or more pixels, a weight corresponding to each of the one or more pixels and a weight threshold; and (c) determining, by the server responsive to applying the pixel rule to the one or more pixels tracked for the user, whether or not to include the first campaign in selecting, for the user, a campaign from the plurality of campaigns. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
-
Specification