Provision of targeted content
First Claim
Patent Images
1. A method comprising:
- configuring a domain name service to route requests for content hosted at a server associated with a host company to a platform remote from the server;
receiving, at the platform, a request from a user for content hosted at the server, the platform being remote from the user, the request being received at the platform on the basis of the configuring;
accessing, at the platform, the content from the host company server;
analyzing an aspect of the content or the request via the platform to create targeting data;
identifying, at the platform, targeted content based on the targeting data;
inserting, at the platform, the targeted content into the content to create modified content; and
sending, from the platform, the modified content to the user.
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Abstract
Methods of providing services using a web marketing platform are described. The web marketing platform acts as a proxy associated with a host company and can intercept traffic passing to and from the host company. In an embodiment, an interface is provided which enables clients to easily request services. One example service is the provision of targeted content to users within web pages from sites hosted by the host company and in such an example, the actual content can be analyzed in real time to provide improved targeting based on the content, user behavior or any other criteria.
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Citations
20 Claims
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1. A method comprising:
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configuring a domain name service to route requests for content hosted at a server associated with a host company to a platform remote from the server; receiving, at the platform, a request from a user for content hosted at the server, the platform being remote from the user, the request being received at the platform on the basis of the configuring; accessing, at the platform, the content from the host company server; analyzing an aspect of the content or the request via the platform to create targeting data; identifying, at the platform, targeted content based on the targeting data; inserting, at the platform, the targeted content into the content to create modified content; and sending, from the platform, the modified content to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. One or more non-transitory computer-readable media with computer-executable instructions for performing steps comprising:
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configuring a domain name service to route requests for content hosted at a server associated with a host company to a platform remote from the server; receiving, at the platform, a request from a user for content hosted at the server, the platform being remote from the user, the request being received at the platform on the basis of the configuring; accessing, at the platform, the content from the host company server; analyzing an aspect of the content or the request via the platform to create targeting data; identifying, at the platform, targeted content based on the targeting data inserting, at the platform, the targeted content into the content to create modified content; and sending, from the platform, the modified content to the user.
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12. A method comprising:
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receiving, at a platform via an interface, a request from a host company for one of a plurality of services available to the host company; establishing, via the platform, an account for the host company for said one of the plurality of services; configuring a domain name service to route requests for content hosted at a server associated with a host company to the platform, the server being remote from the platform; receiving, at the platform, a request from a user for content hosted at the server associated with the host company, the request being received on the basis of the configuring, the user being remote from the platform and the server; dynamically inserting, at the platform, one or more tags required for said one of the plurality of services into one or more of a request for content sent to the host company server and requested content sent to the user; sending, from the platform, the request for content to the host company server; receiving, at the platform, the requested content from the host company server; and sending, from the platform, the requested content to the user. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20)
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Specification