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Computer-implemented system and method for measuring and reporting business intelligence based on comments collected from web page users using software associated with accessed web pages

  • US 8,538,790 B2
  • Filed: 09/20/2010
  • Issued: 09/17/2013
  • Est. Priority Date: 08/31/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method for measuring and reporting business intelligence based on comments collected from web page users using software associated with accessed web pages, comprising:

  • using a computer system, accessing a plurality of user comments collected from users of one or more web pages using feedback collection software that provides users who access a particular web page a viewable element through which to provide their comments regarding one or more aspects of a business associated with the particular web page;

    using the computer system, assigning a rating selected from a plurality of available ratings to each collected user comment based on a subjective assessment of the collected user comment, wherein the subjective assessment comprises a keyword association;

    using the computer system, associating each of the plurality of collected user comments with one or more predefined business-related categories of a plurality of predefined business-related categories, wherein the plurality of predefined business-related categories comprises at least two predefined business-related categories selected from the group consisting of customer service, products, marketing, and sales; and

    using the computer system, generating a report identifying, for each of the plurality of predefined business-related categories, one or more quantitative values derived from the collected user comments associated with that business-related category.

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