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Generation of a targeted advertisement in an untrusted sandbox based on a psuedonym

  • US 8,539,072 B1
  • Filed: 05/14/2012
  • Issued: 09/17/2013
  • Est. Priority Date: 11/26/2008
  • Status: Active Grant
First Claim
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1. A method of a trusted sandbox, the method comprising:

  • transmitting a discovery request that includes a first public internet protocol (IP) address for a trusted sandbox to a discovery service;

    receiving, from the discovery service, information about a service offered by a first device including at least one of a globally unique identifier for the service offered by the first device, a name for the service, a private address of the service and a second public IP address for the first device in response to the discovery service determining the first public IP address and the second public IP address are identical;

    transmitting the name of the service offered by the first device to an untrusted sandbox;

    facilitating a communication of a service request from the untrusted sandbox to the first device using the private address for the first device; and

    facilitating a generation of a targeted advertisement in the untrusted sandbox based on a pseudonym derived from a hardware address of a user of the untrusted sandbox and an associated behavior of the user in communicating with the first device.

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