Interactive advertising monitoring system

• US 8,539,540 B2
• Filed: 06/10/2011
• Issued: 09/17/2013
• Est. Priority Date: 06/15/2010
• Status: Active Grant

• Current Assignee: Cable Television Laboratories Incorporated
• Original Assignee: Cable Television Laboratories Incorporated
• Inventors: Zenoni, Ian A.
• Primary Examiner(s): SCHNURR, JOHN R
• Application Number:
  US13/157,581
• Publication Number:
  US 20110307921A1
• Time in Patent Office: 830 Days
• Field of Search: 725/91, 725/93, 725/105, 725/114, 725/115, 725/116, 725/117, 725/118, 725/138, 725/144, 725/145, 725/146
• US Class Current: 725/115
• CPC Class Codes: H04N 21/2362 Generation or processing of Service Information [SI]
• CPC Class Codes: H04N 21/4351 involving reassembling additional data, e.g. rebuilding an executable program from recovered modules
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8166 involving executable data, e.g. software arrangements for executing specific programs G06F9/44; broadcasting computer programmes in broadcast systems H04H20/91; involving the movement of software or configuration parameters H04L67/34

Abstract

Disclosed is an interactive advertising system that utilizes an analyzing tool that is capable of analyzing and displaying overlay data and signaling data that is transmitted to set top boxes to be displayed. If problems exist with the data, the analyzing tool is capable of storing and displaying the data for later analysis.

Claims

1. A method of parsing, displaying and analyzing interactive overlay data in a video data stream that is transmitted to set top boxes for display comprising:

downloading N-bytes from said data stream;

identifying start bytes in said N-bytes of said data stream;

dividing said N-bytes into sections of said data stream;

identifying enhance television binary interchange format (EBIF) overlay data in said sections that describes an interactive overlay;

identifying EBIF EISS-signaling data in said sections that comprises command signals that control timing and duration of a display of said EBIF overlay data;

identifying program enhancement identification data (PEID) associated with said EBIF overlay data and said EBIF EISS-signaling data;

storing said EBIF overlay data, said EBIF EISS-signaling data and said PEID that is associated with said EBIF overlay data and said EBIF EISS-signaling data;

displaying said EBIF overlay data and said EBIF EISS-signaling data with said PEID that is associated with said EBIF overlay data and said EBIF EISS-signaling data to provide a visual display of said EBIF overlay data and said EBIF EISS-signaling data that is associated with said PEID;

automatically generating an alarm whenever said EBIF overlay data is corrupted or said EBIF EISS-signaling data is corrupted.

2. A system for parsing, displaying and analyzing interactive overlay data in a video data stream that is transmitted to set top boxes for display comprising:

an analyzing tool comprising;

a buffer that stores N-bytes of data from said data stream;

a processor that divides said N-bytes of data into sections, identifies enhanced television binary interchange format (EBIF) overlay data in said sections that describes an interactive overlay, identifies EBIF EISS-signaling data in said sections that comprises command signals that control timing and duration of the display of said EBIF overlay data and associates program enhancement identification data (PEID) with said EBIF overlay data and said EBIF EISS-signaling data for sections containing said overlay data and said signaling data and generates an alarm signal whenever said EBIF overlay data or said EBIF EISS-signaling data is corrupted;

a storage device that stores said sections containing said EBIF overlay data and said EBIF EISS-signaling data with said PEID;

a display that displays said EBIF overlay data and said EBIF EISS-signaling data with said PEID.