Method and apparatus for distributing consumer advertisements
First Claim
1. A set-top box, comprising:
- a memory having computer instructions; and
a controller device coupled to the memory, wherein the controller device when executing the computer instructions performs operations comprising;
presenting a plurality of advertisement categories;
detecting a selection of a selected one of the plurality of advertisement categories;
presenting an advertisement template associated with the selected one of the plurality of advertisement categories;
detecting a plurality of entries in the advertisement template for constructing a consumer classified advertisement;
generating an advertisement graphical user interface corresponding to the entries;
detecting a behavioral pattern from the plurality of entries detected in the advertisement template;
identifying a plurality of targeted users of a media communication system according to the behavioral pattern, wherein the controller device operates in the media communication system;
presenting a plurality of previews of the advertisement graphical user interface, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices;
providing, to equipment of the plurality of targeted users of the media communication system, accessibility to the advertisement graphical user interface;
presenting to the equipment of the plurality of targeted users an auctioning process for submitting bids for purchasing a good or a service presented in the advertisement graphical user interface;
receiving a bid from equipment of a targeted user of the plurality of targeted users;
determining an identifier of a user of the set top box that generated the consumer classified advertisement; and
presenting the bid to equipment of the user of the set-top box that generated the consumer classified advertisement.
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Abstract
A system that incorporates teachings of the present disclosure may include, for example, a set-top box (STB) having a controller to present a plurality of advertisement categories, detect a selection of one of the plurality of advertisement categories, present an advertisement template associated with the selected advertisement category, detect a plurality of entries in the advertisement template for constructing a consumer classified advertisement, generate an advertisement graphical user interface (GUI) corresponding to the entries, detect one or more demographic patterns in the plurality of entries, identify a plurality of users of a media communication system from which the STB operates according to the detected one or more demographic patterns, and provide the plurality of users of the media communication system accessibility to the advertisement GUI. Other embodiments are disclosed.
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Citations
26 Claims
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1. A set-top box, comprising:
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a memory having computer instructions; and a controller device coupled to the memory, wherein the controller device when executing the computer instructions performs operations comprising; presenting a plurality of advertisement categories; detecting a selection of a selected one of the plurality of advertisement categories; presenting an advertisement template associated with the selected one of the plurality of advertisement categories; detecting a plurality of entries in the advertisement template for constructing a consumer classified advertisement; generating an advertisement graphical user interface corresponding to the entries; detecting a behavioral pattern from the plurality of entries detected in the advertisement template; identifying a plurality of targeted users of a media communication system according to the behavioral pattern, wherein the controller device operates in the media communication system; presenting a plurality of previews of the advertisement graphical user interface, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices; providing, to equipment of the plurality of targeted users of the media communication system, accessibility to the advertisement graphical user interface; presenting to the equipment of the plurality of targeted users an auctioning process for submitting bids for purchasing a good or a service presented in the advertisement graphical user interface; receiving a bid from equipment of a targeted user of the plurality of targeted users; determining an identifier of a user of the set top box that generated the consumer classified advertisement; and presenting the bid to equipment of the user of the set-top box that generated the consumer classified advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A network element of a media communication system, comprising:
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a memory having computer instructions; and a controller device coupled to the memory, wherein the controller device when executing the computer instructions performs operations comprising; receiving from a media processor a request to advertise a good or a service of a user of the media processor; presenting the media processor with a plurality of advertisement categories; detecting from the media processor a selection of a selected one of the plurality of advertisement categories; presenting the media processor with an advertisement template associated with the selected one of the plurality of advertisement categories; detecting at the media processor a plurality of entries in the advertisement template; generating an advertisement user interface corresponding to the plurality of entries; detecting a behavioral pattern in one of the plurality of entries, other sources of behavioral data associated with the user, or a combination thereof; identifying a plurality of targeted subscribers of the media communication system with a behavioral profile similar to the behavioral pattern; providing a plurality of previews of the advertisement user interface for presentation by way of the media processor, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices; distributing the advertisement user interface to equipment of the plurality of targeted subscribers; presenting to the equipment of the plurality of targeted subscribers an auctioning process for submitting bids for purchasing a good or a service presented in the advertisement user interface; receiving a bid from equipment of a subscriber of the plurality of targeted subscribers; receiving a communication identification of the media processor of a user that generated the advertisement user interface; and presenting the bid to the media processor of the user that generated the advertisement user interface. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19)
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20. A method comprising:
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receiving by a network element comprising processor, a request to advertise a good or a service of a user of a media processor; presenting, by the network element, a plurality of advertisement categories; detecting, by the network element, a selection of a selected one of the plurality of advertisement categories; presenting, by the network element, an advertisement template associated with the selected one of the plurality of advertisement categories; generating, by the network element, an advertisement user interface corresponding to a plurality of entries detected at the media processor; detecting, by the network element, a behavioral pattern in one of the plurality of entries, other sources of behavioral data associated with the user, or combinations thereof; identifying, by the network element, a plurality of targeted subscribers of a media communication system with a behavioral profile similar to the behavioral pattern; providing, by the network element, a plurality of previews of the advertisement user interface for presentation by way of the media processor, each of the plurality of previews differing from each other based on display characteristics corresponding to different computing devices; distributing, by the network element, the advertisement user interface to equipment of the plurality of targeted subscribers; presenting, by the network element, an auctioning process to the equipment of the plurality of targeted subscribers for submitting bids for purchasing a good or a service presented in the advertisement user interface; receiving, by the network element, a bid from equipment of a subscriber of the plurality of targeted subscribers; receiving, by the network element, a communication identification of the media processor of a user that generated the advertisement user interface; and presenting, by the network element, the bid to the media processor of the user that generated the advertisement user interface. - View Dependent Claims (21, 22, 23, 24, 25, 26)
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Specification