Methods, systems, and products for targeting advertisements
First Claim
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1. A method, comprising:
- storing in memory clickstream data describing commands entered by a user during programming;
retrieving content information describing the programming;
merging by a processor the clickstream data with the content information to generate data describing an event timeline;
retrieving a purchase history associated with the user;
comparing the data describing the event timeline to the purchase history;
determining a common attribute between the data describing the event timeline and the purchase history;
retrieving an advertisement associated with the common attribute; and
sending the advertisement to an address associated with the user.
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Abstract
Methods, systems, and products target advertisements to users. Clickstream data is received and compared to a purchase history. When a common attribute is determined, an advertisement associated with the attribute is retrieved and targeted to a user.
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Citations
20 Claims
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1. A method, comprising:
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storing in memory clickstream data describing commands entered by a user during programming; retrieving content information describing the programming; merging by a processor the clickstream data with the content information to generate data describing an event timeline; retrieving a purchase history associated with the user; comparing the data describing the event timeline to the purchase history; determining a common attribute between the data describing the event timeline and the purchase history; retrieving an advertisement associated with the common attribute; and sending the advertisement to an address associated with the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system, comprising:
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a processor; and memory storing code that when executed causes the processor to perform operations, the operations comprising; receiving clickstream data describing commands entered by a user during programming; receiving content information describing the programming; merging the clickstream data with the content information to generate data describing an event timeline; retrieving a purchase history associated with the user; comparing the data describing the event timeline to the purchase history; determining a common attribute between the data describing the event timeline and the purchase history; retrieving an advertisement associated with the common attribute; and sending the advertisement to an address associated with the user. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16)
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17. A computer-readable memory on which is encoded instructions that when executed cause a processor to perform operations, the operations comprising:
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receiving clickstream data describing commands entered by a user during programming; receiving content information describing the programming; merging the clickstream data with the content information to generate data describing an event timeline; retrieving a purchase history associated with the user; comparing the data describing the event timeline to the purchase history; determining a common attribute between the data describing the event timeline and the purchase history; retrieving an advertisement associated with the common attribute; and sending the advertisement to an address associated with the user. - View Dependent Claims (18, 19, 20)
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Specification