System and method for online targeted billboard advertising

• US 8,548,846 B2
• Filed: 12/13/2004
• Issued: 10/01/2013
• Est. Priority Date: 12/13/2004
• Status: Active Grant

• Current Assignee: Zhigu Holdings Limited
• Original Assignee: Microsoft Corporation
• Inventors: Kohanim, Greg A., Jefson, Christine A., Young, George C.
• Primary Examiner(s): Lastra, Daniel
• Application Number:
  US11/009,709
• Publication Number:
  US 20060129451A1
• Time in Patent Office: 3,214 Days
• Field of Search: 705/14, 705/14.1
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0261 based on user location

Abstract

A system and method are provided for delivering a message while simultaneously promoting a brand in a trusted online environment. The system may include a sponsor selection mechanism for allowing a communicating user to select at least one sponsor from a list of provided sponsors. The system may additionally include a text input area for allowing the communicating user to input text for display in conjunction with the selected sponsor and a target user selection mechanism for allowing the advertising user to select at least one target user for receipt of the selected sponsor display and the input text in a billboard advertisement.

Claims

1. A computer readable medium storing computer executable instructions that when executed on a processor of a computer performs a method for providing a billboard advertisement through an online service, the billboard advertisement composed by an advertising user, the method comprising:

displaying, an interface to the advertising user at a computer, the interface including a sponsor selection mechanism for allowing selection of a billboard sponsor from a list of billboard sponsors, a target user selection mechanism for allowing selection by the advertising user of at least one target user, and a text input region for receiving an input message from the advertising user;

processing, at a web server, information input to the displayed interface of the computer to create the billboard advertisement;

composing, at the web server, the billboard advertisement including the input message and the at least one selected billboard sponsor; and

rendering a web home page for the at least one target user to display the billboard advertisement, wherein the web home page is delivered to the at least one target user.

2. The method of claim 1, further comprising providing a private list selection mechanism for selection of the at least one target user, the private list selection mechanism allowing individual target user selection.

3. The method of claim 1, further comprising providing a semi-private list selection mechanism for selection of the at least one target user, the semiprivate list selection mechanism allowing selection of a pre-determined group of individuals determined by the advertising user.

4. The method of claim 3, wherein the predetermined group is an online group within an online community provided by the online service.

5. The method of claim 1, further comprising providing a public list selection mechanism for selection of the at least one target user, the public list selection mechanism allowing advertising user selection of a common characteristic of the at least one target user such that the online service is able to select a set of target users sharing the common characteristic.

6. The method of claim 5, wherein the common characteristic includes a location of residence.

7. The method of claim 1, further comprising offering through the online service, a subscription option for potential sponsors in order to be featured on the list of billboard sponsors.

8. The method of claim 1, further comprising processing input information through billboard creation components including a billboard creation website.

9. The method of claim 8, further comprising accessing an advertising database from the billboard creation website to produce the list of billboard sponsors and accessing an address book clearinghouse from the billboard creation website to obtain target user contact information.

10. The method of claim 9, further comprising storing information obtained by the billboard creation website in a billboard database.

11. The method of claim 10, further comprising implementing a billboard publication service to obtain stored information from the billboard database, obtain any blocked contacts from the address book clearinghouse, and publish the billboard advertisement to a user profile store.

12. The method of claim 11, further comprising implementing a billboard composition service to obtain a billboard identifier from the user profile store and billboard details from the billboard database, the billboard composition service composing the billboard advertisement for rendering.

13. A web server for delivering a message while simultaneously promoting a brand web server having a processor executing instructions that cause the web server to provide the online service comprising:

a sponsor selection mechanism for allowing a communicating user to select at least one sponsor from a list of provided sponsors;

a text input area for allowing the communicating user to input text for display in conjunction with the selected sponsor;

a target user selection mechanism for allowing the communicating user to select at least one target user for receipt of the selected sponsor display and the input text in a billboard advertisement, wherein the target user selection mechanism further comprises a public list selection mechanism for selection of the at least one target user, the public list selection mechanism allowing communicating user selection of a common characteristic of the at least one target user such that the online service is able to select a set of target users sharing the common characteristic that includes a location of residence;

a billboard creation website for processing input information, wherein the billboard creation website accesses an advertising database to produce the list of provided sponsors and accesses an address book clearinghouse to obtain target user contact information;

a billboard database for storing information obtained by the billboard creation website;

a billboard publication service to obtain stored information from the billboard database, obtain any blocked contacts from the address book clearinghouse, and publish the billboard advertisement to a user profile store; and

a billboard composition service for obtaining a billboard identifier from the user profile store and billboard details from the billboard database, the billboard composition service composing the billboard advertisement for rendering.

14. The web server of claim of claim 13, wherein the target user selection mechanism comprises a private list selection mechanism for selection of the at least one target user, the private list selection mechanism allowing individual target user selection.

15. The web server of claim 13, wherein the target user selection mechanism comprises a semi-private list selection mechanism for selection of the at least one target user, the semi-private list selection mechanism allowing selection of a pre-determined group of individuals determined by the communicating user.

16. The web server of claim 15, wherein the predetermined group is an online group within an online community provided by the online service.

18. The billboard advertisement creation system of claim 16, wherein the billboard publication service obtains any blocked contacts from the address book clearinghouse and publishes the billboard advertisement to a user profile store.

19. The billboard advertisement creation system of claim 18, wherein the billboard composition service obtains a billboard identifier from the user profile store and billboard details from the billboard database in order to prepare the billboard advertisement for rendering.

17. A billboard advertisement creation system communicatively connected to a web server executing a billboard composition service for creating personalized billboard advertisements, the billboard advertisement creation system comprising:

a billboard creation website, provided by the web server, for receiving user input including at least one selected sponsor and at least one target recipient, wherein the billboard creation website accesses an advertising database to produce a provided list of sponsors and accesses an address book clearinghouse to obtain target user contact information that includes opt-out information for each target recipient;

a billboard database for receiving created billboard information from the billboard creation website;

a billboard publication service for obtaining billboard information from the billboard database for publication; and

a billboard composition service to receive the billboard information from the billboard publication service and to prepare the billboard advertisement for rendering on a web home page belonging to the targeted recipient at the target recipient'"'"'s computer.