Mobile interstitial ads
First Claim
Patent Images
1. A method of presenting intervening content on a mobile device, the method comprising:
- identifying a request from the device to load a particular content item on the device;
determining, at the device, an expected load time for the requested content item;
selecting at least one portion of intervening content based on the requested content item and the expected load time, where the intervening content is pre-loaded onto the mobile device before said identifying; and
presenting the selected intervening content on the mobile device while the requested page loads.
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Accused Products
Abstract
Systems and methods for pre-loading and displaying intervening content, such as advertisements, on a mobile device during latency periods, such as when an advertiser landing page is requested by that device, are provided herein. Intervening content may be pre-loaded on to the device and associated with one or more particular advertisements such that selecting/interacting with the associated advertisement triggers intervening content display during known or detected periods of latency. In some cases, a latency threshold or thresholds may determine one or more types of content to present, and/or a content presentation sequence.
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Citations
23 Claims
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1. A method of presenting intervening content on a mobile device, the method comprising:
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identifying a request from the device to load a particular content item on the device; determining, at the device, an expected load time for the requested content item; selecting at least one portion of intervening content based on the requested content item and the expected load time, where the intervening content is pre-loaded onto the mobile device before said identifying; and presenting the selected intervening content on the mobile device while the requested page loads. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method of serving intervening content to a mobile device along with an advertisement, the method comprising:
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registering an advertisement request from the mobile device; identifying, in response to the advertisement request, at least one advertisement to be served to the mobile device; determining network information associated with the advertisement request; identifying, for said at least one advertisement, at least one item of intervening content to be served to the mobile device along with said advertisement, where said identifying includes determining a mobile device type associated with the advertisement request and choosing from only those items of intervening content suitable for display on that device type; associating said item of intervening content with said advertisement; configuring said at least one item of intervening content such that it can be presented on a display of the mobile device in response to a selection action on the associated advertisement; and delivering the identified at least one advertisement along with said at least one associated, configured item of intervening content to the mobile device in response to the advertisement request. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A system for serving intervening content to a mobile device along with an advertisement, the system comprising:
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an ads server equipped with at least one memory and at least one processor and configured to register an advertisement request sent to the ads server from a mobile device, the ads server further including, an ad selector configured to identify, based on the registered request, at least one advertisement to be served to the mobile device, where said at least one advertisement is stored in an ads database accessible by the ads server; an interstitial selector configured to identify, for said at least one advertisement, at least one item of intervening content to be served to the mobile device along with said advertisement, where said identifying includes determining a mobile device type associated with the advertisement request and choosing from only those items of intervening content suitable for display on that device type; and an aggregator configured to associate said item of intervening content with said advertisement;
wheresaid interstitial selector is further configured to adjust said at least one item of intervening content such that it can be presented on a display of the mobile device in response to a click action on the associated advertisement; said ads server is configured to determine network information associated with said advertisement request; and said ads server is further configured to deliver the identified at least one advertisement along with said at least one associated, adjusted item of intervening content to the mobile device in response to the advertisement request.
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23. A computer-readable storage medium having embodied thereon a program which, when executed by one or more computers or computer systems, causes the computers or computer systems to carry out a method of serving intervening content to a mobile device along with an advertisement, the method comprising:
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registering an advertisement request from the mobile device; identifying, in response to the advertisement request, at least one advertisement to be served to the mobile device; determining network information associated with the advertisement request; identifying, for said at least one advertisement, at least one item of intervening content to be served to the mobile device along with said advertisement, where said identifying includes determining a mobile device type associated with the advertisement request and choosing from only those items of intervening content suitable for display on that device type; associating said item of intervening content with said advertisement; configuring said at least one item of intervening content such that it can be presented on a display of the mobile device in response to a selection action on the associated advertisement; and delivering the identified at least one advertisement along with said at least one associated, configured item of intervening content to the mobile device in response to the advertisement request.
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Specification