Embedding a media hotspot within a digital media file
First Claim
Patent Images
1. A method for use in a system comprising a server accessible to a target entity via a network, the method comprising:
- determining, by the target entity, that digital media content is available on the server;
identifying, by the target entity, a portion of the digital media content for demarcating with a media hotspot;
determining, by the target entity, a resulting action associated with the media hotspot; and
sending, from the target entity to the server via the network, a demarcation request and an associating request, wherein the demarcation request comprises an indication of the media hotspot, and wherein the associating request comprises an indication of the resulting action;
wherein the server is configured to create embedded digital media content comprising the digital media content having the media hotspot demarcated therein, and wherein the server is further configured to send, to a user computing device in response to a request for the digital media content, the embedded digital media content and instructions to perform the resulting action upon detection of a selection of the media hotspot within the embedded digital media content.
2 Assignments
0 Petitions
Accused Products
Abstract
A computer-related and/or business type method is presented for embedding one or more media hotspots within a digital media file and, in response to interaction from a separate target entity, such as via an associating request, associating one or more resultant actions with the media hotspot(s). In exchange for associating the one or more resultant actions with the media hotspot(s), an interactive media service entity being affiliated with a web site displaying the digital media file and/or a user being affiliated with the digital media file itself is compensated based upon at least one compensation plan.
-
Citations
20 Claims
-
1. A method for use in a system comprising a server accessible to a target entity via a network, the method comprising:
-
determining, by the target entity, that digital media content is available on the server; identifying, by the target entity, a portion of the digital media content for demarcating with a media hotspot; determining, by the target entity, a resulting action associated with the media hotspot; and sending, from the target entity to the server via the network, a demarcation request and an associating request, wherein the demarcation request comprises an indication of the media hotspot, and wherein the associating request comprises an indication of the resulting action; wherein the server is configured to create embedded digital media content comprising the digital media content having the media hotspot demarcated therein, and wherein the server is further configured to send, to a user computing device in response to a request for the digital media content, the embedded digital media content and instructions to perform the resulting action upon detection of a selection of the media hotspot within the embedded digital media content. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A non-transitory computer readable storage medium having instructions embodied thereon for use in a system comprising a server accessible to a target entity via a network, the instructions comprising:
-
instructions to determine, by the target entity, that digital media content is available on the server; instructions to identify, by the target entity, a portion of the digital media content for demarcating with a media hotspot; instructions to determine, by the target entity, a resulting action associated with the media hotspot; and instructions to send, from the target entity to the server via the network, a demarcation request and an associating request, wherein the demarcation request comprises an indication of the media hotspot, and wherein the associating request comprises an indication of the resulting action; wherein the server is configured to create embedded digital media content comprising the digital media content having the media hotspot demarcated therein, and wherein the server is further configured to send, to a user computing device in response to a request for the digital media content, the embedded digital media content and instructions to perform the resulting action upon detection of a selection of the media hotspot within the embedded digital media content. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
-
15. A system comprising:
-
a communication mechanism configured to communicate with a server via a network; and one or more computing devices configured to; determine that digital media content is available on the server, identify a portion of the digital media content for demarcating with a media hotspot, determine a resulting action associated with the media hotspot, and send, to the server via the network, a demarcation request and an associating request, wherein the demarcation request comprises an indication of the media hotspot, and wherein the associating request comprises an indication of the resulting action; wherein the server is configured to create embedded digital media content comprising the digital media content having the media hotspot demarcated therein, and wherein the server is further configured to send, to a user computing device in response to a request for the digital media content, the embedded digital media content and instructions to perform the resulting action upon detection of a selection of the media hotspot within the embedded digital media content. - View Dependent Claims (16, 17, 18, 19, 20)
-
Specification