System and method for toy adoption and marketing
First Claim
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1. A method that provides a virtual presentation comprising:
- receiving, over a communication network, a first registration code provided to a first toy animal, the first registration code having been entered into a website to be registered;
transmitting, over the communication network, content for the user computer to display a virtual character on said website to represent a toy animal on the website after successful registration of the first registration code provided to the first toy animal;
granting the user control of the virtual character on the website and enabling the user to select a friend on the website after said successful registration;
controlling said virtual character on said website in response to receiving user control commands;
receiving a selection of the friend over the communication network, the selection comprising at least one of;
(i) a second user that controls a second virtual character on the website, and (ii) a second virtual character on the website that is controlled on the website by a second user;
subsequent to receiving the selection of the friend, associating the friend with the user and transmitting the second virtual character, said transmitting in a format that allows said second virtual character to be displayed by the user computer on the website to be viewed by the user;
providing the user access to a chat function that enables the user to enter a communication to be conveyed between said virtual character and the second virtual character associated with the friend on the website, wherein the chat function includes a user interface comprising a displayed set that comprises a plurality of pre-scripted phrases from which the user is to select a desired phrase to be conveyed to the friend, wherein the communication includes one or more of the pre-scripted phrases from the displayed set; and
providing to the user who registered the first registration code additional content, beyond the chat function, for the virtual character as a reward for registering a subsequent registration code provided to another toy or an accessory for the toy animal via the website, wherein the additional content comprises access to additional resources of the website beyond resources provided in response to successful registration of the first registration code.
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Abstract
A method provides a virtual presentation of a product and includes registering at least one registration code for at least one product on a website; after successful registration, viewing a virtual replica of the at least one product on the website, accessing at a least a subset of features on the website that allow user interaction with the virtual replica of the at least one product, and purchasing one or more virtual furnishings for at least one virtual room on the website, in which room said virtual replica is viewable.
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Citations
15 Claims
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1. A method that provides a virtual presentation comprising:
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receiving, over a communication network, a first registration code provided to a first toy animal, the first registration code having been entered into a website to be registered; transmitting, over the communication network, content for the user computer to display a virtual character on said website to represent a toy animal on the website after successful registration of the first registration code provided to the first toy animal; granting the user control of the virtual character on the website and enabling the user to select a friend on the website after said successful registration; controlling said virtual character on said website in response to receiving user control commands; receiving a selection of the friend over the communication network, the selection comprising at least one of;
(i) a second user that controls a second virtual character on the website, and (ii) a second virtual character on the website that is controlled on the website by a second user;subsequent to receiving the selection of the friend, associating the friend with the user and transmitting the second virtual character, said transmitting in a format that allows said second virtual character to be displayed by the user computer on the website to be viewed by the user; providing the user access to a chat function that enables the user to enter a communication to be conveyed between said virtual character and the second virtual character associated with the friend on the website, wherein the chat function includes a user interface comprising a displayed set that comprises a plurality of pre-scripted phrases from which the user is to select a desired phrase to be conveyed to the friend, wherein the communication includes one or more of the pre-scripted phrases from the displayed set; and providing to the user who registered the first registration code additional content, beyond the chat function, for the virtual character as a reward for registering a subsequent registration code provided to another toy or an accessory for the toy animal via the website, wherein the additional content comprises access to additional resources of the website beyond resources provided in response to successful registration of the first registration code. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method of interacting with a virtual presentation comprising:
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on a computer, displaying a website to a user; entering a first registration code associated with a toy animal into the computer and transmitting said first registration code over a communication network; on the computer, displaying a virtual character on said website to represent a toy animal on the website after successful registration of the first registration code provided to the toy animal; controlling the virtual character from the computer; selecting a friend on the website from the computer after said successful registration, wherein said selecting the friend comprises selecting at least one of a (i) second user that controls a second virtual character on the website, and (ii) a second virtual character displayed on the website that is controlled on the website by a second user; subsequent to said selecting the friend, displaying the second virtual character on the computer to be viewed by the user; accessing a chat function including a user interface to be displayed on the computer that enables the user to enter a communication to be conveyed between said virtual character and the second virtual character associated with the friend on the website, wherein the user interface of the chat function includes a set that is displayed on the computer and comprises a plurality of pre-scripted phrases from which the user can select a desired phrase to be conveyed to the friend, wherein the communication includes one or more of the pre-scripted phrases from the displayed set; and receiving access to additional content on the computer, beyond the chat function, as a reward for registering a subsequent registration code provided to another toy or an accessory for the toy animal by entering and transmitting the subsequent registration code over the communication network to be registered to the user who registered the first registration code, wherein the additional content comprises additional resources of the website beyond the resources provided in response to successful registration of the first registration code. - View Dependent Claims (13, 14, 15)
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Specification