Determining a trust level in a social network environment

• US 8,549,651 B2
• Filed: 02/02/2007
• Issued: 10/01/2013
• Est. Priority Date: 02/02/2007
• Status: Active Grant

• Current Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Original Assignee: Meta Platforms, Inc. (f/k/a Facebook, Inc.)
• Inventors: Callahan, Ezra, Agarwal, Aditya, Cheever, Charlie, Putnam, Chris, Trahan, Bob
• Primary Examiner(s): Barron, Jr., Gilberto
• Assistant Examiner(s): Le, David
• Application Number:
  US11/701,595
• Publication Number:
  US 20080189768A1
• Time in Patent Office: 2,433 Days
• Field of Search: 707/9, 707/102
• US Class Current: 726/26
• CPC Class Codes: G06Q 50/01 Social networking
• CPC Class Codes: H04L 63/104 Grouping of entities
• CPC Class Codes: H04L 63/105 Multiple levels of security
• CPC Class Codes: H04L 67/30 Profiles

Abstract

A system and method for determining a trust level for a non-approved user in a social network is described. The method includes monitoring requests for social network interactions between an approved user and the non-approved user and determining if each interaction requested is of a first type or a second type. The method further includes increasing a first trust value when the interaction requested is of the first type and increasing a second trust value when the interaction requested is of the second type. The method further includes determining the trust level based on the first trust value and the second trust value. The method further includes changing the status of the non-approved user to an approved user based on the trust level, the first trust value and/or the second trust value.

Claims

1. A method comprising:

maintaining a trust level for each of a plurality of users of the social networking system associated with each user'"'"'s social networking system user account, the plurality of users comprising a first user of the social networking system and a second user of the social networking system, the first user having a higher trust level than the second user, wherein each user'"'"'s trust level represents a global trustworthiness of the user in the social networking system;

receiving, at the social networking system, a request from a device of the first user of the social networking system for an interaction by the first user of the social networking system with the second user of the social networking system;

determining if the interaction requested is of a first type;

modifying the trust level of the second user by a first amount when the interaction requested is of the first type;

determining if the interaction requested is of a second type; and

modifying the trust level of the second user by a second amount that is different than the first amount when the interaction requested is of the second type.

2. The method of claim 1, further comprising changing a status of the second user to an approved user based on the trust level.

3. The method of claim 1, further comprising changing a status of the second user to an approved user based on the first trust value and the second trust value.

4. The method of claim 1, wherein the first type of interaction requested is selected from the group consisting of inviting the second user to be a friend, accepting an invitation from the second user to become a friend, poking the second user, posting a message on the second user'"'"'s wall, tagging second user, and confirming second user'"'"'s tag.

5. The method of claim 1, wherein the first type of interaction and the second type of interaction are not the same type of interaction.

6. The method of claim 1, wherein the first type of interaction requested comprises accepting an invitation from the second user to become a friend of the second user or inviting the second user to be a friend, and the second type of interaction requested comprises tagging the second user or confirming the second user'"'"'s tag.

7. The method of claim 1, further comprising:

receiving, from a device of the second user, a request for a social network interaction by the second user;

presenting a challenge to the second user;

receiving a response to the challenge from the second user; and

providing the social network interaction to the second user if the response meets a predefined condition.

8. The method of claim 7, wherein the challenge is a Completely Automated Public Turing test to tell Computers and Humans Apart.

9. The method of claim 7, wherein the challenge is presented for every request received.

10. The method of claim 7, further comprising presenting a second challenge when the response does not meet the predefined condition.

11. The method of claim 7, further comprising determining whether to present a challenge based on the trust level of the second user.

12. The method of claim 11, further comprising determining a probability based on the trust level and wherein the step of determining whether to present the challenge is based on the probability.

13. The method of claim 11, wherein the step of determining whether to present a challenge further comprises determining a frequency for presenting the challenge based on the trust level.

14. A non-transitory computer readable medium having embodied thereon a program, the program being executable by a computing device for performing a method comprising:

maintaining a trust level for each of a plurality of users of the social networking system associated with each user'"'"'s social networking system user account, the plurality of users comprising a first user of the social networking system and a second user of the social networking system, the first user having a higher trust level than the second user, wherein each user'"'"'s trust level represents a global trustworthiness of the user in the social networking system;

receiving, at the social networking system, a request from a device of the first user of the social networking system for an interaction by the first user of the social networking system with the second user of the social networking system;

determining if the interaction requested is of a first type;

modifying the trust level of the second user by a first amount when the interaction requested is of the first type;

determining if the interaction requested is of a second type; and

modifying the trust level of the second user by a second amount that is different than the first amount when the interaction requested is of the second type.

15. The non-transitory computer readable medium of claim 14, further comprising:

receiving, from a device of the second user, a request for a social network interaction by the second user;

presenting a challenge to the second user;

receiving a response to the challenge from the second user; and

providing the social network interaction to the second user if the response meets a predefined condition.

16. The non-transitory computer readable medium of claim 14, further comprising changing a status of the second user to an approved user based on the trust level.

17. The non-transitory computer readable medium of claim 14, further comprising changing a status of the second user to an approved user based the first trust value and the second trust value.

18. A system comprising:

a social network provider configured to maintain a trust level for each of a plurality of users of a social networking system associated with each user'"'"'s social networking system user account, the plurality of users comprising a first user of the social networking system and the second user of the social networking system, the first user having a higher trust level than the second user, and to receive a request from a device of the first user of the social networking system for a social network interaction by the first user regarding the second user, wherein each user'"'"'s trust level represents a global trustworthiness of the user in the social networking system; and

a trust engine configured to;

determine if the interaction requested is of a first type;

change the trust level of the second user by a first amount when the interaction requested is of the first type;

determine if the interaction requested is of a second type; and

change the trust level of the second user by a second amount that is different than the first amount when the interaction requested is of the second type.

19. The system of claim 18, further comprising a challenge module configured to:

receiving, from a device of the second user, a request for a social network interaction by the second user;

present a challenge to the second user;

receive a response to the challenge from the second user; and

provide the social network interaction to the second user if the response meets a predefined condition.

20. A method comprising:

maintaining a profile for each of a plurality of users of a social networking system;

maintaining a level of trust for each of the plurality of users of the social networking system associated with each user'"'"'s social networking system user account, wherein the level of trust for a first user of the plurality of users is higher than the level of trust for a second user of the plurality of users, and wherein each user'"'"'s level of trust represents a global trustworthiness of the user to the social networking system;

receiving, by a server of the social networking system, a request from a device of the first user of the social networking system for an interaction between the first user and the second user; and

modifying the level of trust for the second user by a first amount based at least in part on whether the requested interaction comprises a request from the first user to establish a connection with the second user or by a second amount different than the first amount based at least in part on whether the requested interaction comprises an acceptance by the first user of a request from the second user to establish a connection with the first user.

21. The method of claim 20, further comprising:

receiving, from a device of the second user, a request for a social network interaction by the second user;

presenting a challenge to the second user;

receiving a response to the challenge from the second user; and

providing the social network interaction to the second user if the response meets a predefined condition.

22. The method of claim 21, wherein the challenge is a Completely Automated Public Turing test to tell Computers and Humans Apart.

23. The method of claim 21, further comprising presenting a second challenge when the response does not meet the predefined condition.

24. The method of claim 21, further comprising determining whether to present a challenge based on the level of trust of the second user.

25. A method comprising:

maintaining a profile for each of a plurality of users of a social networking system;

maintaining a level of trust for each of the plurality of users of the social networking system associated with each user'"'"'s social networking system user account, wherein the level of trust for a first user of the plurality of users is higher than the level of trust for a second user of the plurality of users, and wherein each user'"'"'s level of trust represents a global trustworthiness of the user to the social networking system;

receiving, by a server of the social networking system, a request from a device of the first user of the social networking system for an interaction between the first user and the second user; and

modifying the level of trust for the second user, wherein the modifying is based at least in part on whether the requested interaction comprises an interaction selected from a group consisting of;

the first user requesting to establish a connection with the second user;

the first user accepting a request from the second user to establish a connection with the first user;

the first user tagging the second user in an image;

the first user confirming an image tag created by the second user;

the first user posting content on a on a wall associated with the second user; and

the first user initiating a poke towards the second user; and

modifying the level of trust for the second user by a first increment if the requested interaction comprises a request from the first user to establish a connection with the second user or by a second increment different than the first increment if the requested interaction comprises an acceptance by the first user of a request from the second user to establish a connection with the first user.

26. The method of claim 25, further comprising:

receiving, from a device of the second user, a request for a social network interaction by the second user;

presenting a challenge to the second user;

receiving a response to the challenge from the second user; and

providing the social network interaction to the second user if the response meets a predefined condition.

27. The method of claim 26, wherein the challenge is a Completely Automated Public Turing test to tell Computers and Humans Apart (CAPTCHA).

28. The method of claim 26, further comprising presenting a second challenge when the response does not meet the predefined condition.

29. The method of claim 26, further comprising determining whether to present a challenge based on the level of trust of the second user.