Mobile advertising and content caching mechanism for mobile devices and method for use thereof

• US 8,554,625 B2
• Filed: 08/21/2007
• Issued: 10/08/2013
• Est. Priority Date: 12/08/2006
• Status: Expired due to Fees

• Current Assignee: Samsung Electronics Co. Ltd.
• Original Assignee: Samsung Electronics Co. Ltd.
• Inventors: Agarwal, Garima, Rochford, Ciaran T
• Primary Examiner(s): MCCORMICK, GABRIELLE A
• Application Number:
  US11/842,355
• Publication Number:
  US 20080140529A1
• Time in Patent Office: 2,240 Days
• Field of Search: 705/14, 705/14.5, 705/14.59, 705/14.64
• US Class Current: 705/14.59
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The present disclosure relates generally to systems and methods for a mobile advertising and content caching mechanism for mobile devices and a method for using such a mechanism. In one example, the method includes monitoring a mobile device for activity indicating user interest in an advertising area. The method detects an application launch request corresponding to the monitored activity and intercepts the application launch request. The method provides multimedia advertising content to an output component of the mobile device, and launches the application corresponding to the application launch request after the multimedia advertising content has finished playing on the output component.

Claims

1. A method comprising:

monitoring a mobile device for activity indicating user interest in an advertising area;

presenting an advertisement on the mobile device, the advertisement based at least partly upon the user interest in the advertising area;

downloading at least a portion of a file while presenting the advertisement; and

when presenting the advertisement is completed without interruption, stopping downloading of the file.

2. The method of claim 1, wherein the downloading occurs without disrupting the advertisement.

3. The method of claim 2 further comprising:

storing a downloaded portion of the file; and

storing information corresponding to the downloaded portion.

4. The method of claim 3 wherein the information includes a file name of the downloaded portion, a size of the downloaded portion, and a storage location of the downloaded portion.

5. The method of claim 1 wherein presenting the advertisement on the mobile device includes:

sending a request for the advertisement to an ad server component stored on the mobile device; and

receiving the advertisement from the ad server component.

6. A method comprising:

downloading at least a portion of a file while an application is being executed, wherein the downloading does not interfere with the execution of the application;

when the file is not completely downloaded, ending the downloading when the application is finished executing without interruption; and

storing a downloaded portion of the file on the mobile device, wherein the downloaded portion of the file comprises a portion of the file when the file was not completely downloaded and comprises the file when the file was completely downloaded.

7. The method of claim 6 further comprising marking the file as complete if the file was completely downloaded.

8. The method of claim 6 further comprising:

marking the file as incomplete if the file was not completely downloaded; and

storing information corresponding to the portion of the file that was downloaded if the file was not completely downloaded.

9. The method of claim 8 wherein the information includes a file name of the portion, a size of the portion, and a storage location of the portion.

10. The method of claim 8 further comprising, file as incomplete, downloading at least another portion of the file while a second application is being executed.

11. The method of claim 6 further comprising:

determining that the application is still executing after the file has been completely downloaded; and

downloading at least a portion of another file while the application is being executed.

12. An advertising engine for use with a mobile device comprising:

a main engine stored on the mobile device;

an ad server coupled to the main engine and stored on the mobile device, wherein the ad server is configured to deliver a first file to the main engine in response to a request from the main engine;

an assistant component coupled to the main engine and stored on the mobile device, wherein the assistant component is configured to provide a plurality of configuration options to a user, store selections made by the user with respect to the configuration options, and pass the selections to the main engine; and

a data gathering component coupled to the main engine and stored on the mobile device, wherein the data gathering component is configured to monitor user activity in which the activity is regulated according to the configuration options, and to select the first file from a plurality of files based at least partly upon the monitored user activity,

wherein the main engine is configured to present the first file delivered from the ad server on the mobile device, to download at least a portion of a second file while presenting the first file, and when the first file is completely presented without interruption, to end downloading of the second file.

13. The advertising engine of claim 12 wherein disabling of the assistant component on the mobile device also disables the data gathering component.

14. The advertising engine of claim 12 further comprising an electronic file system configured to store a downloaded portion of the second file and to store information corresponding to the downloaded portion of the second file.

16. The advertising engine of claim 12, wherein the main engine is further configured to download at least a portion of the second file while presenting the first file without disrupting the first file.

15. A mobile device comprising:

a wireless network interface;

a processor coupled to the wireless network interface; and

a memory coupled to the processor and configured to store a plurality of instructions for use by the processor, including;

instructions for presenting an advertisement on the mobile device;

instructions for downloading at least a portion of a file while presenting the advertisement; and

instructions for, when presenting the advertisement is completed without interruption, ending downloading of the file.

17. The mobile device of claim 15 wherein the instructions further include:

instructions for a main engine; and

instructions for an ad server coupled to the main engine, wherein the ad server is configured to deliver the advertisement to the main engine in response to a request from the main engine.

18. The mobile device of claim 17 wherein the instructions further include:

instructions for an assistant component coupled to the main engine, wherein the assistant component is configured to provide a plurality of configuration options to a user of the mobile device, store selections made by the user with respect to the configuration options, and pass the selections to the main engine; and

instructions for a data gathering component coupled to the main engine, wherein the data gathering component is configured to monitor user activity in order to select the advertisement from a selection of advertisements.

19. The mobile device of claim 15 further comprising:

instructions for storing a downloaded portion of the file; and

instructions for storing information corresponding to the downloaded portion of the file.

20. The mobile device of claim 15 further comprising:

instructions for determining whether the file has been completely downloaded when presenting the advertisement is completed; and

instructions for storing the file on the mobile device, wherein only a downloaded portion of the file is stored if the file was not completely downloaded.