×

Methods and apparatus to collect audience information associated with a media presentation

  • US 8,555,304 B2
  • Filed: 06/18/2012
  • Issued: 10/08/2013
  • Est. Priority Date: 04/22/2002
  • Status: Expired due to Term
First Claim
Patent Images

1. A method of collecting media consumption data comprising:

  • counting a first number of individuals proximate to a media presentation device;

    counting a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals;

    comparing the first number of individuals to the second number of signals; and

    determining a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals.

View all claims
  • 11 Assignments
Timeline View
Assignment View
    ×
    ×