Methods and apparatus to collect audience information associated with a media presentation
First Claim
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1. A method of collecting media consumption data comprising:
- counting a first number of individuals proximate to a media presentation device;
counting a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals;
comparing the first number of individuals to the second number of signals; and
determining a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals.
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Abstract
Methods and apparatus to collect audience information associated with a media presentation are described herein. In an example method includes counting a first number of individuals proximate to a media presentation device, counting a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals, comparing the first number of individuals to the second number of signals, and determining a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals.
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Citations
20 Claims
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1. A method of collecting media consumption data comprising:
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counting a first number of individuals proximate to a media presentation device; counting a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals; comparing the first number of individuals to the second number of signals; and determining a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer readable storage disk or device comprising instructions that, when executed, cause a machine to at least:
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count a first number of individuals proximate to a media presentation device; count a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals; compare the first number of individuals to the second number of signals; and determine a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. An apparatus for collecting media consumption data comprising:
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a memory; and a processor coupled to the memory and configured to; receive a signal indicative of a first number of individuals proximate to a media presentation device; count a second number of signals received from one or more portable devices, each of which is associated with a respective one of one or more monitored individuals; compare the first number of individuals to the second number of signals; and determine a third number of unidentified ones of the individuals proximate to the media presentation device based on the comparison of the first number of individuals to the second number of signals. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification