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System and method of selective channel or advertising delivery

  • US 8,555,314 B2
  • Filed: 06/30/2010
  • Issued: 10/08/2013
  • Est. Priority Date: 06/30/2010
  • Status: Active Grant
First Claim
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1. A tangible computer readable storage device in a set top box, comprising computer instructions which, when executed by a processor, cause the processor to perform operations comprising:

  • presenting a graphical user interface enabling selectable advertisement preferences and selectable channel distribution service preferences for delivery to the set top box, wherein storage of portions of the selectable advertisement preferences and the selectable channel distribution service preferences is initiated responsive to detected selections from the graphical user interface;

    enabling presentation of an advertisement or a media channel responsive to a detected unicast signal; and

    initiating storage of the selections on a billing server.

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