Location-based targeting
First Claim
Patent Images
1. A method comprising:
- determining a current location of a mobile device;
analyzing, via a computer, a location history for previous activities at the current location, the location history comprising;
tracked locations that were tracked over a period of time; and
a duration of time spent at each tracked location of the tracked locations;
determining, by analyzing the location history via the computer, that a sellable item is an item of interest based on;
a frequency of visits by the mobile device at the current location;
time spent in a first area of an establishment corresponding to the current location;
the sellable item being visited at two different tracked locations;
a first duration of time spent at a first location of the two different tracked locations being longer than a second duration of time spent at a second location of the two different tracked locations; and
the first duration occurring more recently than the second duration; and
sending, via the computer, an electronic message about the item of interest.
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Abstract
One embodiment of the present is a method of using location history to optimize communications with perspective customers. Such a method comprises analyzing a user'"'"'s location history over a period of time; detecting an indication of user interest in sellable items based on at least the location history; and sending a message to the user about a sellable item that is determined to be of interest to the user. Other methods and systems are also provided.
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Citations
17 Claims
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1. A method comprising:
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determining a current location of a mobile device; analyzing, via a computer, a location history for previous activities at the current location, the location history comprising; tracked locations that were tracked over a period of time; and a duration of time spent at each tracked location of the tracked locations; determining, by analyzing the location history via the computer, that a sellable item is an item of interest based on; a frequency of visits by the mobile device at the current location; time spent in a first area of an establishment corresponding to the current location; the sellable item being visited at two different tracked locations; a first duration of time spent at a first location of the two different tracked locations being longer than a second duration of time spent at a second location of the two different tracked locations; and the first duration occurring more recently than the second duration; and sending, via the computer, an electronic message about the item of interest. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer readable storage medium that is not a propagating signal, the computer readable storage medium comprising executable instructions that when executed by a processor cause the processor to effectuate operations comprising:
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determining a current location of a mobile device; analyzing a location history for previous activities at the current location, the location history comprising; tracked locations that were tracked over a period of time; and a duration of time spent at each tracked location of the tracked locations; determining, by analyzing the location history that a sellable item is an item of interest based on; a frequency of visits by the mobile device at the current location; time spent in a first area of an establishment corresponding to the current location; the sellable item being visited at two different tracked locations; a first duration of time spent at a first location of the two different tracked locations being longer than a second duration of time spent at a second location of the two different tracked locations; and the first duration occurring more recently than the second duration; and sending an electronic message about the item of interest. - View Dependent Claims (12, 13, 14)
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15. A server comprising:
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a processor; and memory coupled to the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising; determining a current location of a mobile device; analyzing a location history for previous activities at the current location, the location history comprising; tracked locations that were tracked over a period of time; and a duration of time spent at each tracked location of the tracked locations; determining, by analyzing the location history, that a sellable item is an item of interest based on; a frequency of visits by the mobile device at the current location; time spent in a first area of an establishment corresponding to the current location; the sellable item being visited at two different tracked locations; a first duration of time spent at a first location of the two different tracked locations being longer than a second duration of time spent at a second location of the two different tracked locations; and the first duration occurring more recently than the second duration; and sending an electronic message about the item of interest. - View Dependent Claims (16, 17)
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Specification