Classification engine for dynamic E-advertisement content insertion

• US 8,560,391 B1
• Filed: 09/25/2007
• Issued: 10/15/2013
• Est. Priority Date: 06/15/2007
• Status: Active Grant

• Current Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Original Assignee: AT&T Mobility II LLC (AT&T, Inc.)
• Inventors: Shaw, Venson M., Henry, Coulter C. Jr., Evora, Robert Z., Giles, Linda Stanley
• Primary Examiner(s): Badii, Behrang
• Application Number:
  US11/860,611
• Time in Patent Office: 2,212 Days
• Field of Search: 380/227, 380/201, 705/59, 705/26, 705/14, 705/14.66, 705/14.69, 705/14.73, 705/14.56, 1/1, 707/999, 725/19, 725/22, 725/145, 725/39, 725/36, 725/32, 348/E7.036, 348/E7.063, 715/738, 701/209, 382/100
• US Class Current: 705/14.61
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

A way to modify a media file to include an advertisement is described herein. A media includes, but is not limited to, broadcast television, video, or music. The content of the media is analyzed to determine an appropriate advertisement to be inserted into the media content. For example, the advertisement may be a pizza commercial inserted into media that is popular among college age individuals. The content of the media may be further analyzed to determine an appropriate position within the media to insert the advertisement. For example, the pizza commercial may be inserted after a scene in which the characters are eating. Another example may be the insertion of a dating service commercial in a movie immediately following a dating scene in the movie.

Claims

1. A method for downloading a media file, the method comprising:

retrieving a media file responsive to a request for the media, wherein the media file is a copy of at least a portion of a master media file;

creating a copy digital imprint of the media file, wherein the copy digital imprint comprises an indication of positions within the media file to insert at least one of a plurality of advertisements based upon content of the media file;

comparing, via a processor, the copy digital imprint with a master digital imprint, wherein the master digital imprint comprises an indication of positions within the master media file to insert at least one of a plurality of advertisements based upon content of the master media file;

determining, via the processor, a level of similarity between the indication of positions to insert at least one of a plurality of advertisements within the copy digital imprint and the indication of positions to insert at least one of a plurality of advertisements within the master digital imprint; and

approving the transmission of the media file when the determined level of similarity is within a pre-determined range of levels of similarity.

2. The method of claim 1, wherein the media file comprises an audio media file, a video media file, an image media file, or a multimedia file.

3. The method of claim 1, wherein the master digital imprint and the copy digital imprint are created by classifying the content of the media file.

4. The method of claim 1, wherein the master digital imprint comprises a geometric overlay and the copy digital imprint comprises a geometric overlay.

5. The method of claim 1, wherein the level of similarity between the copy digital imprint and the master digital imprint is based on insertion points at which to place advertisements in the copy media file and the master media file.