Method, system, and computer readable medium for displaying items for sale in uploaded video content

• US 8,560,405 B1
• Filed: 06/13/2011
• Issued: 10/15/2013
• Est. Priority Date: 12/17/2008
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Buron, Florian, Krishnappa, Chirayu, McClendon, BethEllyn, Schrock, Jasson, Tibell, Johan, Tran, Thai
• Primary Examiner(s): ALLEN, WILLIAM J
• Application Number:
  US13/159,279
• Time in Patent Office: 855 Days
• Field of Search: 705/14.4, 705/14.52, 705/14.72, 705 261- 272, 705 51- 59, 705/14.49, 705/14.71, 725 60- 61
• US Class Current: 705/27.1
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions
• CPC Class Codes: G06Q 30/0619 Neutral agent
• CPC Class Codes: G06Q 30/0631 Item recommendations
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4627 Rights management associated to the content security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and system for displaying a click-to-buy overlay for an item on a video in a video hosting site. The item is matched to the video according to video metadata and/or rules selected by the video rights holder. If the uploader is not the video rights holder, the video rights holder can choose to monetize the video by selecting Click-to-Buy metadata and/or rules. A viewer of the video can choose between multiple retailers for an item offered in the overlay. The viewer can further navigate between multiple overlays associated with the video while the video is playing.

Claims

1. A computer-implemented method for displaying advertisements, comprising:

receiving a video uploaded to a video hosting server;

determining that a rights holder has rights in the uploaded video;

receiving meta data for the uploaded video from the rights holder, the meta data including an indication of at least one type of item for advertisement with the uploaded video;

matching, by a server, the video with one or more items for sale in accordance with the meta data for the uploaded video;

in response to a request from a client for the video, instructing, by the server, the client to;

display during playback of the video an overlay advertisement specifying a list of multiple alternative retailers offering the matched items; and

display, within the overlay advertisement, only one of the retailers from the list of multiple alternative retailers responsive to a selection of the retailer from the list.

2. The computer-implemented method of claim 1, wherein the video is received from an entity that is not the rights holder.

3. The computer-implemented method of claim 1, further comprising:

receiving revenue from the retailer for a purchase of the item from the retailer via the overlay advertisement; and

allocating a portion of the revenue to the rights holder.

4. The computer-implemented method of claim 1, wherein the uploaded video is played on an embedded player that is contained on a third party web site.

5. The computer-implemented method of claim 1, wherein a matched item comprises an audio recording associated with the video.

6. The computer-implemented method of claim 1, wherein a matched item comprises another video related to the video.

7. The computer-implemented method of claim 1, wherein a matched item comprises a product displayed in the video.

8. The computer-implemented method of claim 1, wherein the at least one type of item comprises video, audio, concert tickets, movie tickets, or related items.

9. The computer-implemented method of claim 1, wherein matching the video with one or more items for sale in accordance with the metadata comprises:

matching the metadata for the uploaded video with metadata associated with the one or more items for sale.

10. A computer-program product for displaying advertisements, the computer program product comprising a non-transitory computer-readable storage medium storing executable code for:

receiving a video uploaded to a video hosting server;

determining that a rights holder has rights in the uploaded video;

receiving metadata for the uploaded video from the rights holder, the metadata including an indication of at least one type of item for advertisement with the uploaded video;

matching the video with one or more items for sale in accordance with the metadata for the uploaded video; and

in response to a request from a client for the video, instructing the client to;

display during playback of the video an overlay advertisement specifying a list of multiple alternative retailers offering the matched items; and

display, within the overlay advertisement, only one of the retailers from the list of multiple alternative retailers responsive to a selection of the first retailer from the list.

11. The computer-program product of claim 10, wherein the video is received from an entity that is not the rights holder.

12. The computer-program product of claim 10, wherein the matched item comprises at least one of an audio recording associated with the video, another video related to the video, or a product displayed in the video.

13. The computer-program product of claim 10, wherein the at least one type of item comprises video, audio, concert tickets, movie tickets, or related items.

14. A computer system for displaying advertisements, the system comprising:

a computer processor; and

a non-transitory computer-readable storage medium storing executable code that when executed by the processor cause the processor to;

receive a video uploaded to a video hosting server;

determine that a rights holder has rights in the uploaded video;

receive metadata for the uploaded video from the rights holder, the metadata including an indication of at least one type of item for advertisement with the uploaded video;

match the video with one or more items for sale in accordance with the metadata for the uploaded video; and

in response to a request from a client for the video, instructing the client to;

display during playback of the video an overlay advertisement specifying a list of multiple alternative retailers offering the matched items; and

display, within the overlay advertisement, only one of the retailers from the list of multiple alternative retailers responsive to a selection of the retailer from the list.

15. The computer system of claim 14, wherein the video is received from an entity that is not the rights holder.

16. The computer system of claim 14, wherein the matched item comprises at least one of an audio recording associated with the video, another video related to the video, or a product displayed in the video.

17. The computer system of claim 14, wherein the at least one type of item comprises video, audio, concert tickets, movie tickets, or related items.