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Method, system, and computer readable medium for displaying items for sale in uploaded video content

  • US 8,560,405 B1
  • Filed: 06/13/2011
  • Issued: 10/15/2013
  • Est. Priority Date: 12/17/2008
  • Status: Active Grant
First Claim
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1. A computer-implemented method for displaying advertisements, comprising:

  • receiving a video uploaded to a video hosting server;

    determining that a rights holder has rights in the uploaded video;

    receiving meta data for the uploaded video from the rights holder, the meta data including an indication of at least one type of item for advertisement with the uploaded video;

    matching, by a server, the video with one or more items for sale in accordance with the meta data for the uploaded video;

    in response to a request from a client for the video, instructing, by the server, the client to;

    display during playback of the video an overlay advertisement specifying a list of multiple alternative retailers offering the matched items; and

    display, within the overlay advertisement, only one of the retailers from the list of multiple alternative retailers responsive to a selection of the retailer from the list.

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