Systems and methods for using interactive content to increase viewership
First Claim
Patent Images
1. A method for increasing viewership of advertisements comprising:
- providing an advertisement from a server-based system for viewing by a plurality of users;
associating interactive content with the advertisement;
delivering the interactive content for viewing by the plurality of users after an end of the advertisement, the interactive content requesting a response from the plurality of users;
receiving responses submitted from at least a portion of the plurality of users; and
assigning one or more reward levels to each responding user;
wherein at least one reward level comprises allowing at least one responder to begin participating live via a webcam in a live national television or Internet broadcast.
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Abstract
Various embodiments of the present disclosure are directed to methods and systems for increasing viewership of video content. Video content may be provided for viewing by a plurality of users. Interactive content may be associated with the video content and delivered for viewing by the plurality of users. The interactive content may request a response from the users, and one or more reward levels may be assigned to each responding user.
18 Citations
35 Claims
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1. A method for increasing viewership of advertisements comprising:
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providing an advertisement from a server-based system for viewing by a plurality of users; associating interactive content with the advertisement; delivering the interactive content for viewing by the plurality of users after an end of the advertisement, the interactive content requesting a response from the plurality of users; receiving responses submitted from at least a portion of the plurality of users; and assigning one or more reward levels to each responding user;
wherein at least one reward level comprises allowing at least one responder to begin participating live via a webcam in a live national television or Internet broadcast. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system for increasing viewership of advertisements, comprising:
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a first media server configured to provide an advertisement to a plurality of users; an application server configured to associate interactive content with the advertisement, the interactive content adapted to request a response from the plurality of users; a second media server configured to provide the interactive content to the plurality of users during the advertisement; a communications server configured to receive responses from at least a portion of the plurality of users in response to the interactive content, the responses comprising a pre-recorded image transmitted over a network to the communications server; one or more processors configured to;
assign one or more reward levels to each responding user, at least one of the reward levels corresponding to a discount on a purchase of a product or service; and
wherein at least one reward level comprises allowing at least one user to begin participating live via a webcam in a live national television or Internet broadcast;
gather marketing data on each responding user comprising demographics, assigned reward level, and redemption status of an assigned reward; andone or more storage media to store the advertisement, interactive content, and marketing data. - View Dependent Claims (22, 23, 24, 25)
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26. A non-transitory computer readable storage medium having embodied thereon a program, the program being executed by a processor to perform a method for increasing a viewership of advertisements, the method comprising:
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pre-registering a plurality of users for eligibility to submit responses in response to video content; providing an advertisement for viewing by the plurality of users; providing the video content for viewing after an end of the advertisement, the video content requesting a response from the pre-registered plurality of users; receiving responses submitted from at least a portion of the pre-registered plurality of users in response to the video content, the responses comprising a pre-recorded image transmitted over a network to the communications server; ranking the responses based on whether the response is a desired response and an elapsed time for submitting the response; and assigning one or more reward levels to each response based on the ranking; and
wherein at least one reward level comprises allowing at least one user to begin participating live via a webcam in a live national television or Internet broadcast. - View Dependent Claims (27, 28, 29)
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30. A method for increasing viewership of advertisements comprising:
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producing video content comprising an advertisement; producing interactive content for display after an end of the video content, the interactive content comprising a request for a response from a plurality of viewers of the video content; receiving responses and assigning one or more reward levels to each responding viewer, wherein the responses received from at least a portion of the plurality of viewers comprises a pre-recorded video response received over a network; sending a reply to the at least a portion of the plurality of viewers, the reply indicating the one or more reward levels assigned to the responding viewer; wherein the reply comprises an email message, a message sent through a social media website, or a telephone call; and wherein at least one of the reward levels comprises allowing at least one viewer to begin participating live via a webcam in a live national television or Internet broadcast. - View Dependent Claims (31, 32, 33, 34, 35)
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Specification