Systems and methods for adaptively transmitting media and advertising content

• US 8,561,104 B1
• Filed: 03/30/2012
• Issued: 10/15/2013
• Est. Priority Date: 03/30/2012
• Status: Active Grant

• Current Assignee: ROVI Product Corporation (Xperi Inc.)
• Original Assignee: United Video Properties Incorporated (Adeia Inc.)
• Inventors: Dow, Christopher, Grab, Eric, Klappert, Walt, Theberge, Jim, Stathacopoulos, Paul T.
• Primary Examiner(s): Parry, Chris
• Application Number:
  US13/436,130
• Publication Number:
  US 20130263179A1
• Time in Patent Office: 564 Days
• Field of Search: None
• US Class Current: 725/34
• CPC Class Codes: H04N 21/23439 for generating different versions
• CPC Class Codes: H04N 21/2385 Channel allocation H04N21/266 takes precedence; Bandwidth allocation H04N21/24 takes precedence ; allocation of channels according to the instantaneous demands of the users in time-division multiplex systems H04J3/1682; admission control, resource allocation in open networks H04L12/5692; arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896; negotiating bandwidth in wireless networks H04W28/16
• CPC Class Codes: H04N 21/2402 Monitoring of the downstream path of the transmission network, e.g. bandwidth available traffic monitoring in data switching networks H04L43/00; monitoring data switching networks utilization H04L43/0876
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/2662 Controlling the complexity of the video stream, e.g. by scaling the resolution or bitrate of the video stream based on the client capabilities
• CPC Class Codes: H04N 21/44209 Monitoring of downstream path of the transmission network originating from a server, e.g. bandwidth variations of a wireless network arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896
• CPC Class Codes: H04N 21/44226 on social networks
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/6377 directed to server one-way streaming services wherein the source is controlled by the destination H04L65/613
• CPC Class Codes: H04N 21/6543 for forcing some client operations, e.g. recording remote booting in general G06F9/4416
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8456 by decomposing the content in the time domain, e.g. in time segments

Abstract

Embodiments provide methods and systems for presenting advertisements associated with a particular media. The advertisement may have several versions, any one of which may be presented, based on several factors, including the length of time between transmission and receipt of any particular version. The transmission of the advertisements and related media content is optimize in order seamlessly transition between advertisements and media content.

Claims

1. A method comprising:

transmitting a first media listing for a first media and a second media listing for a second media to a user, wherein the first media is associated with a first advertisement and the second media is associated with a second advertisement;

determining, by a server, a first likelihood that the user will select the first media listing;

determining, by a server, a second likelihood that the user will select the second media listing; and

prior to a user selection of one of the first media listing or the second media listing, selecting a first version of the first advertisement and a second version of the second advertisement based on the first likelihood and the second likelihood, wherein the first version of the first advertisement has a first video quality and the second version of the second advertisement has a second video quality, and wherein the first video quality and the second video quality are different; and

transmitting the first version of the first advertisement and the second version of the second advertisement substantially simultaneously.

2. The method of claim 1, wherein the video quality of the first version of the first advertisement and the video quality of the second version of the second advertisement is further based on link speed.

3. The method of claim 1, wherein the video quality of the first version of the first advertisement is higher than the video quality of the second version of the second advertisement, if the first likelihood is higher than the second likelihood.

4. The method of claim 1, wherein the video quality of the first version of the first advertisement is lower than the video quality of the second version of the second advertisement, if the first likelihood is less than the second likelihood.

5. The method of claim 1, wherein determining whether to display the first version of the first advertisement or the second version of the second advertisement is based on the user selection.

6. The method of claim 1, wherein the first version of the first advertisement is selected from a plurality of versions of the first advertisement, each version having a different video quality.

7. The method of claim 1, wherein the second version of the second advertisement is selected from a plurality of versions of the second advertisement, each version having a different video quality.

8. A system for presenting an advertisement, comprising:

a server configured to;

transmit a first media listing for a first media and a second media listing for a second media to a user, wherein the first media is associated with a first advertisement and the second media is associated with a second advertisement;

determine a first likelihood that the user will select the first media listing;

determine a second likelihood that the user will select the second media listing; and

prior to a user selection of one of the first media listing or the second media listing, selecting a first version of the first advertisement and a second version of the second advertisement based on the first likelihood and the second likelihood, wherein the first version of the first advertisement has a first video quality and the second version of the second advertisement has a second video quality, and wherein the first video quality and second video quality are different; and

transmit the first version of the first advertisement and the second version of the second advertisement substantially simultaneously.

9. The system of claim 8, wherein the video quality of the first version of the first advertisement and the video quality of the second version of the second advertisement is further based on link speed.

10. The system of claim 8, wherein the video quality of the first version of the first advertisement is higher than the video quality of the second version of the second advertisement, if the first likelihood is higher than the second likelihood.

11. The system of claim 8, wherein the video quality of the first version of the first advertisement is lower than the video quality of the second version of the second advertisement, if the first likelihood is less than the second likelihood.

12. The system of claim 8, wherein the user device is further configured to present the first version of the first advertisement or the second version of the second advertisement.

13. The system of claim 8, wherein the first version of the first advertisement is selected from a plurality of versions of the first advertisement, each version having a different video quality.

14. The system of claim 8, wherein the second version of the second advertisement is selected from a plurality of versions of the second advertisement, each version having a different video quality.