Method for providing custom profile analysis in a demographic information system
First Claim
1. A method in a computer-based information gathering system for providing demographic visitor information to a participating web site, the method comprising:
- registering a user with the information gathering system, wherein the information gathering system solicits personal information from the user and wherein the information gathering system maintains a profile for the registered user as computer-readable data stored in a server;
detecting, at the information gathering system, a visit of the registered user to a participating web site using an electronic message transmitted to the information gathering system, wherein the participating web site is operated independently from the information gathering system; and
automatically providing a demographic information report to the participating web site on a periodic basis, including;
developing aggregate demographic information regarding a plurality of registered users who have visited the participating web site over a predefined period of time using the detected visit;
providing the aggregate demographic information in the demographic information report.
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Accused Products
Abstract
A method of providing demographic visitor information to a participating web site including registering a user with an information gathering system, wherein the information gathering system solicits personal information from the user and wherein the information gathering system maintains a profile for the registered user; detecting a visit of the registered user to a participating web site, wherein the participating web site is operated independently from the information gathering system; and providing a demographic information report to the participating web site, wherein the demographic information report is related to at least one registered user who has visited the participating web site.
96 Citations
15 Claims
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1. A method in a computer-based information gathering system for providing demographic visitor information to a participating web site, the method comprising:
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registering a user with the information gathering system, wherein the information gathering system solicits personal information from the user and wherein the information gathering system maintains a profile for the registered user as computer-readable data stored in a server; detecting, at the information gathering system, a visit of the registered user to a participating web site using an electronic message transmitted to the information gathering system, wherein the participating web site is operated independently from the information gathering system; and automatically providing a demographic information report to the participating web site on a periodic basis, including; developing aggregate demographic information regarding a plurality of registered users who have visited the participating web site over a predefined period of time using the detected visit; providing the aggregate demographic information in the demographic information report. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method in a computer-based information gathering system for providing demographic visitor information to a participating web site, the method comprising:
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registering a user with an information gathering system, wherein the information gathering system solicits personal information from the user and wherein the information gathering system maintains a profile for the registered user as first computer-readable data stored in a server; maintaining an award point account associated with the registered user as second computer-readable data stored in the server, wherein award points are redeemable for a product or a service; detecting, at the information gathering system, an interaction between the registered user and the participating web site in a manner defined by the participating web site using an electronic message transmitted to the information gathering system, wherein the participating web site is operated independently from the information gathering system; allocating award points to the registered user for interacting with the participating web site in the manner defined by the participating web site; and automatically providing a demographic information report to the participating web site on a periodic basis, wherein the demographic information report is related to at least the registered user, including generating the demographic information report using the detected interaction. - View Dependent Claims (10, 11)
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12. A method in a computer-based information gathering system for providing demographic visitor information to a participating web site, the method comprising:
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registering a user with an information gathering system, wherein the information gathering system solicits personal information from the user and wherein the information gathering system maintains a profile for the registered user as first computer-readable data stored in a server; maintaining an award point account associated with the registered user as second computer-readable data stored in the server, wherein award points are redeemable for a product or a service at a redemption site at a future time; detecting at the information gathering system an interaction between the registered user and the participating web site in a manner defined by the participating web site using an electronic message transmitted to the information gathering system, wherein the participating web site is operated independently from the information gathering system; allocating award points to the registered user for interacting with the participating web site in the manner defined by the participating web site, wherein the interaction with the participating web site includes a visit to the participating web site, and wherein detecting the visit of the registered user to the participating site includes; obtaining a visitor identification information from the participating web site via an electronic message transmitted to the information gathering system, and correlating the visitor identification information with the profile of the registered user; generating a demographic information report using the detected interaction; and automatically providing the demographic information report to the participating web site on a periodic basis, wherein the demographic information report is related only to the registered users who have interacted with the participating web site in a manner defined by the participating web site. - View Dependent Claims (13)
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14. A method in a computer-based information gathering system for providing demographic visitor information to a participating web site, the method comprising:
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registering a user with an information gathering system, wherein the information gathering system solicits personal information from the user and wherein the information gathering system maintains a demographic profile for the registered user as first computer-readable data stored in a server; maintaining an award point account associated with the registered user as second computer-readable data stored in the server, wherein award points are redeemable for a product or a service at a redemption site at a future time; detecting, at the information gathering system, an interaction between the registered user and the participating web site in a manner defined by the participating web site using an electronic message transmitted to the information gathering system, wherein the participating web site is operated independently from the information gathering system; allocating award points to the registered user for interacting with the participating web site in the manner defined by the participating web site, wherein the interaction with the participating web site includes a visit to the participating web site, and wherein detecting the visit of the registered user to the participating site includes; obtaining a visitor identification information from the participating web site via an electronic message transmitted to the information gathering system; and correlating the visitor identification information with the profile of the registered user; automatically updating the demographic profile of the registered user in view of the detected interaction; and automatically providing at least a portion of the demographic profile of the registered user to the participating web site on a periodic basis. - View Dependent Claims (15)
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Specification