Reducing purchase hesitance
First Claim
Patent Images
1. A method, comprising:
- encoding for display to a buyer at least one product offered by at least one seller at an initial price;
tracking activity of the buyer throughout an electronic commerce system, wherein the electronic commerce system is at least one of an electronic auction system, a fixed price electronic marketplace, or an electronic marketplace allowing for price negotiation between the buyer and the at least one seller;
identifying a hesitance of the buyer in the activity to purchase the at least one product from the at least one seller by detecting when the buyer searches for a substitute product, wherein the substitute product differs from the at least one product;
offering at least one concession from the at least one seller to the buyer in association with the offering of the at least one product, the at least one concession comprising a revised offer configured to provide incentive to the buyer to purchase the at least one product within the electronic commerce system, wherein the revised offer expires within a predetermined amount of time;
encoding for display to the buyer a retail value of the revised offer; and
transmitting the revised offer to the buyer, wherein the step of transmitting further comprises alerting the buyer of the revised offer using at least one of an electronic mail message, a short message service message, a popup window, or an on-screen message.
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Accused Products
Abstract
Disclosed are various embodiments of systems, methods, and computer programs that facilitate reducing purchase hesitance. At least one product offered by a seller at an initial price is displayed to a buyer. Activity of the buyer throughout an electronic commerce system is tracked. Purchase hesitance in the activity is identified. A concession is offered to the buyer by the seller to provide incentive to the buyer to purchase the product within the electronic commerce system.
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Citations
42 Claims
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1. A method, comprising:
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encoding for display to a buyer at least one product offered by at least one seller at an initial price; tracking activity of the buyer throughout an electronic commerce system, wherein the electronic commerce system is at least one of an electronic auction system, a fixed price electronic marketplace, or an electronic marketplace allowing for price negotiation between the buyer and the at least one seller; identifying a hesitance of the buyer in the activity to purchase the at least one product from the at least one seller by detecting when the buyer searches for a substitute product, wherein the substitute product differs from the at least one product; offering at least one concession from the at least one seller to the buyer in association with the offering of the at least one product, the at least one concession comprising a revised offer configured to provide incentive to the buyer to purchase the at least one product within the electronic commerce system, wherein the revised offer expires within a predetermined amount of time; encoding for display to the buyer a retail value of the revised offer; and transmitting the revised offer to the buyer, wherein the step of transmitting further comprises alerting the buyer of the revised offer using at least one of an electronic mail message, a short message service message, a popup window, or an on-screen message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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17. A program embodied in a computer readable medium and executable by a processor-based system, comprising:
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code that displays to a buyer at least one product offered by at least one seller at an initial price; code that tracks activity of the buyer throughout an electronic commerce system wherein the electronic commerce system is at least one of an electronic auction system, a fixed price electronic marketplace, or an electronic marketplace allowing for price negotiation between the buyer and the at least one seller; code that identifies a hesitance of the buyer in the activity to purchase the at least one product from the at least one seller by detecting when the buyer searches for a substitute product, wherein the substitute product differs from the at least one product; code that offers at least one concession from the at least one seller to the buyer in association of the at least one product, the at least one concession comprising a revised offer configured to provide incentive to the buyer to purchase the at least one product within the electronic commerce system, wherein the revised offer expires within a predetermined amount of time; code that encodes for display a retail value of the revised offer; and code that transmits the revised offer to the buyer by alerting the buyer of the revised offer using at least one of an electronic mail message, a short message service message, a popup window, or an on-screen message. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. A system, comprising:
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at least one computing device in communication with a client computing device associated with a buyer; and application program code executed in the at least one computing device causing the at least one computing device to; display to the buyer at least one product offered by at least one seller at an initial price; track activity of the buyer throughout an electronic commerce system wherein the electronic commerce system is at least one of an electronic auction system, a fixed price electronic marketplace, or an electronic marketplace allowing for price negotiation between the buyer and the at least one seller; identify a hesitance of the buyer in the activity to purchase the at least one product from the at least one seller by detecting when the buyer searches for a substitute product, wherein the substitute product differs from the at least one product; offer at least one concession from the at least one seller to the buyer in association of the at least one product, the at least one concession comprising a revised offer configured to provide incentive to the buyer to purchase the at least one product within the electronic commerce system, wherein the revised offer expires within a predetermined amount of time; encode for display a retail value of the revised offer; and transmit the revised offer to the buyer by alerting the buyer of the revised offer using at least one of an electronic mail message, a short message service message, a popup window, or an on-screen message. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42)
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Specification