System and method for two-way data filtering
First Claim
1. A method of presenting relevant marketing information to a subset of information consumers comprising the steps of:
- determining the marketing information to broadcast;
determining at least one instance of any location concept to represent a target coverage area thereby identifying said subset of information consumers;
overlaying said location concept on to a map;
determining a period of time the marketing information applies to;
saving the marketing information, the period of time and the criteria used for identification of the subset of information consumers in a database;
determining a location for the information consumer;
determining a time range of interest of said information consumers;
matching by the processor together the information consumer'"'"'s location with the criteria stored for the identification of the subset of information consumers;
matching by the processor together the time range of interest of the information consumer against the period of time of the marketing information broadcast; and
a method of presenting at least a subset of said relevant marketing information to said information consumer as a result of said matching.
1 Assignment
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Accused Products
Abstract
The addition of a two-way filter to computer networks, such as the Internet, uses both the criteria of the information producer (or product/service provider) and the criteria of the information consumer (or customer) to specifically target consumers with useful information or special offers on products or services they need during a specific time frame or time frames. Two-way filtering also permits customers or information consumers to quickly identify available products or services or information they are specifically interested in without requiring the customer to review hundreds, if not thousands, of sources, since the returned results have been heavily filtered. Two-way filtering is particularly important when it is used to match the service area the service provider is working in during a particular day (or a particular period of time) with customers in that service area that may need the services of the service provider.
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Citations
18 Claims
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1. A method of presenting relevant marketing information to a subset of information consumers comprising the steps of:
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determining the marketing information to broadcast; determining at least one instance of any location concept to represent a target coverage area thereby identifying said subset of information consumers; overlaying said location concept on to a map; determining a period of time the marketing information applies to; saving the marketing information, the period of time and the criteria used for identification of the subset of information consumers in a database; determining a location for the information consumer; determining a time range of interest of said information consumers; matching by the processor together the information consumer'"'"'s location with the criteria stored for the identification of the subset of information consumers; matching by the processor together the time range of interest of the information consumer against the period of time of the marketing information broadcast; and a method of presenting at least a subset of said relevant marketing information to said information consumer as a result of said matching. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system to perform two-way filtering of marketing data comprising:
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a processor programmed to provide a frontend view permitting an information consumer to search for marketing information of interest at a specific location; said processor programmed to provide a frontend view permitting an information producer to provide marketing information to broadcast wherein said marketing information includes at least a target coverage area and a period of time for which the marketing information applies to; said processor programmed to provide a front-end view permitting the overlay of the target coverage area on to a map; said processor programmed to perform a comparison between said specific location of the information consumer and said target coverage area of said information producer; said processor programmed to further perform a comparison between the time range of interest of the information consumer against the time range of the marketing information; said processor programmed to provide a backend to match the search for marketing information received from the information consumer with the relevant marketing information provided by the information producer; a database for recording marketing information provided by the information producer including said target coverage area and the period of time to which the marketing information applies to; wherein the backend provides marketing information pertaining to the information producer to the information consumer in response to at least one match of the marketing information and wherein the comparison between the specific location and the target coverage area are favorable. - View Dependent Claims (15, 16, 17, 18)
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Specification