Populating variable content slots on web pages
First Claim
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1. A method, comprising a processor performing operations comprising:
- for each of multiple user-selectable contents,ascertaining a respective novelty value representing a level of newness of the user-selectable content in relation to the other user-selectable contents, andcalculating a respective novelty decay value as a decreasing function of the respective novelty value; and
determining a prioritization order of the user-selectable contents in respective prioritized positions on a web page based on the novelty decay values.
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Abstract
A respective novelty value is ascertained for each of multiple user-selectable contents. Each of the novelty values represents a level of newness of the respective user-selectable content in relation to the other user-selectable contents. A respective novelty decay value is calculated for each of the user-selectable contents as a decreasing function of the respective novelty value. A prioritization order of the user-selectable contents in respective prioritized positions on a web page is determined based on the novelty decay values.
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Citations
20 Claims
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1. A method, comprising a processor performing operations comprising:
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for each of multiple user-selectable contents, ascertaining a respective novelty value representing a level of newness of the user-selectable content in relation to the other user-selectable contents, and calculating a respective novelty decay value as a decreasing function of the respective novelty value; and determining a prioritization order of the user-selectable contents in respective prioritized positions on a web page based on the novelty decay values. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. At least one non-transitory computer-readable medium comprising computer-readable program code that, when executed by a computer, causes the computer to perform operations comprising:
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for each of multiple user-selectable contents, ascertaining a respective novelty value representing a level of newness of the user-selectable content in relation to the other user-selectable contents, and calculating a respective novelty decay value as a decreasing function of the respective novelty value; and determining a prioritization order of the user-selectable contents in respective prioritized positions on a web page based on the novelty decay values. - View Dependent Claims (14, 15, 16)
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17. Apparatus, comprising:
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a memory storing computer-readable instructions; and a data processing unit coupled to the memory, operable to execute the instructions, and based at least in part on the execution of the instructions operable to perform operations comprising for each of multiple user-selectable contents, ascertaining a respective novelty value representing a level of newness of the user-selectable content in relation to the other user-selectable contents, and calculating a respective novelty decay value as a decreasing function of the respective novelty value; and determining a prioritization order of the user-selectable contents in respective prioritized positions on a web page based on the novelty decay values. - View Dependent Claims (18, 19, 20)
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Specification