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Populating variable content slots on web pages

  • US 8,566,332 B2
  • Filed: 03/02/2009
  • Issued: 10/22/2013
  • Est. Priority Date: 03/02/2009
  • Status: Active Grant
First Claim
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1. A method, comprising a processor performing operations comprising:

  • for each of multiple user-selectable contents,ascertaining a respective novelty value representing a level of newness of the user-selectable content in relation to the other user-selectable contents, andcalculating a respective novelty decay value as a decreasing function of the respective novelty value; and

    determining a prioritization order of the user-selectable contents in respective prioritized positions on a web page based on the novelty decay values.

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