Prioritized presentation of content

• US 8,566,742 B2
• Filed: 03/12/2010
• Issued: 10/22/2013
• Est. Priority Date: 06/13/2006
• Status: Active Grant

• Current Assignee: Bamtech LLC (The Walt Disney Company)
• Original Assignee: MLB Advanced Media, L.P. (Major League Baseball)
• Inventors: Keereepart, Thaniya, Merryman, Andrew
• Primary Examiner(s): LEE, TING ZHOU
• Application Number:
  US12/723,563
• Publication Number:
  US 20100169826A1
• Time in Patent Office: 1,320 Days
• Field of Search: 715/790, 715/810, 715/781
• US Class Current: 715/790
• CPC Class Codes: G06F 16/338 Presentation of query results
• CPC Class Codes: G09G 2370/027 Arrangements and methods specific for the display of internet documents
• CPC Class Codes: G09G 5/14 Display of multiple viewports
• CPC Class Codes: G09G 5/397 Arrangements specially adapted for transferring the contents of two or more bit-mapped memories to the screen simultaneously, e.g. for mixing or overlay G09G5/02 takes precedence

Abstract

A method is provided for determining content to present on a display of a device. The method comprises presenting a first content in a first location in an application window of an application and presenting a second content in a second location in the application window of the application. The method further comprises receiving a user action and determining whether at least a portion of the first content will be obstructed due to the user action. The method further comprises presenting the first content in the second location based on a comparison of a first content priority value assigned to the first content and a second content priority value assigned to the second content in accordance with the determination.

Claims

1. A method of determining content to present on a display of a device, the method comprising:

controlling a first presentation of a first content at a first location in an application window of an application;

controlling a second presentation of a second content at a second location in the application window of the application;

receiving a user action;

determining whether at least a portion of the first content will be obstructed due to the user action in the application window;

if it is determined that the first content will be obstructed, determining whether to control a third presentation of the first content at the second location based at least in part on the user action that causes the obstruction; and

if it is determined that the first content will be obstructed and it is determined to control the third presentation of the first content at the second location, controlling the third presentation of the first content at the second location to displace the second content based on a comparison between a first content priority value assigned to the first content and a second content priority value assigned to the second content and between a first location priority value assigned to the first location and a second location priority value assigned to the second location.

2. The method of claim 1, wherein the first content priority value has a higher priority than the second content priority value.

3. The method of claim 1, wherein the first content and the second content are presented through a web page.

4. The method of claim 3, wherein the first content comprises an image on the web page.

5. The method of claim 1, wherein the first content comprises anyone of a game, a link, news information, sports information, weather information, navigation information, a tab, scrolling text, a menu, an instruction, a logo, contact information, a mission statement, streaming video, music, a picture, retail product information, a disclaimer, a direction, streaming video, an advertisement, and a search box.

6. The method of claim 1, wherein the application is a network browser.

7. The method of claim 1, wherein the application is anyone of a media player, a word processing application, a document viewing application, a gaming application, an editing application, and an electronic mail application.

8. The method of claim 1, wherein the user action comprises opening a second application window.

9. The method of claim 1, wherein the user action comprises selecting a tab.

10. The method of claim 1, wherein the user action comprises activating a drop down menu.

11. The method of claim 1, further comprising controlling a fourth presentation of the second content at a third location to displace a third content at the third location in the application window of the application.

12. The method of claim 1, wherein controlling the third presentation of the first content in the second location comprises opening a second version of the first content in the second location in the application window of the application.

13. A computer-readable storage medium having computer-readable instructions stored thereon, which when executed by a processor, cause a computing device to:

receive a first content priority value of a first content;

receive a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

control a first presentation of the first content at a first location in an application window of an application;

control a second presentation of the second content at a second location in the application window of the application;

receive a user action from the application;

receive a first location priority value of the first location;

receive a second location priority value of the second location;

determine whether at least a portion of the first content will be obstructed due to the user action;

if it is determined that the first content will be obstructed, determine whether to control a third presentation of the first content at the second location based at least in part on the user action that causes the obstruction; and

if it is determined that the first content will be obstructed and it is determined to control the third presentation of the first content at the second location, control the third presentation of the first content to displace the second content based on a comparison between the first content priority value and the second content priority value and between the first location priority value and the second location priority value.

14. The computer-readable storage medium of claim 13, wherein the user action comprises selecting a tab.

15. The computer-readable storage medium of claim 13, wherein the user action comprises activating a drop down menu.

16. A device for presenting content to a user, the device comprising:

an application, the application comprising computer code configured to cause the device to receive a first content priority value of a first content;

receive a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

receive a first location priority value of a first location;

receive a second location priority value of a second location;

control a first presentation of the first content at the first location in an application window of a second application;

control a second presentation of the second content at the second location in the application window of the second application;

receive a user action from the second application;

determine whether at least a portion of the first content will be obstructed due to the user action;

if it is determined that the first content will be obstructed, determine whether to control a third presentation of the first content at the second location based at least in part on the user action that causes the obstruction; and

if it is determined that the first content will be obstructed and it is determined to control the third presentation of the first content at the second location, control the third presentation of the first content to displace the second content based on a comparison between the first content priority value and the second content priority value and between the first location priority value and the second location priority value;

a memory, wherein the memory is configured to store the application; and

a processor, wherein the processor is coupled to the memory and configured to execute the application.

17. The device of claim 16, wherein the user action comprises selecting a tab.

18. The device of claim 16, wherein the user action comprises activating a drop down menu.

19. The device of claim 16, wherein the computer code is further configured to cause the first device to control a fourth presentation of the second content at a third location to displace a third content at the third location in the application window of the second application.

20. A system for presenting content to a user, the system comprising:

a first device, the first device comprising;

a first application, the first application comprising computer code configured to cause the first device to receive a first content priority value of a first content;

receive a second content priority value of a second content, wherein the first content is of a higher priority than the second content;

receive a first location priority value of a first location;

receive a second location priority value of a second location;

control a first presentation of the first content at the first location in an application window of a second application;

control a second presentation of the second content at the second location in the application window of the second application;

receive a user action from the second application;

determine whether at least a portion of the first content will be obstructed due to the user action;

if it is determined that the first content will be obstructed, determine whether to control a third presentation of the first content at the second location based at least in part on the user action that causes the obstruction;

if it is determined that the first content will be obstructed and it is determined to control the third presentation of the first content at the second location, control the third presentation of the first content to displace the second content based on a comparison between the first content priority value and the second content priority value and between the first location priority value and the second location priority value;

a first memory, the first memory configured to store the first application;

a first processor, the first processor coupled to the first memory and configured to execute the first application;

a second device in communication with the first device via a network, the second device comprising the second application, the second application comprising computer code configured to cause the second device to present the application window to a user, wherein the first content and the second content are presented in the application window;

a second memory, the second memory configured to store the second application; and

a second processor, the second processor coupled to the second memory and configured to execute the second application.