System and method of advertising for use on internet and/or digital networking capable devices

• US 8,566,817 B2
• Filed: 07/01/2010
• Issued: 10/22/2013
• Est. Priority Date: 03/02/2010
• Status: Active Grant

• Current Assignee: TRON Holdings LLC (Jeffrey M. Gross)
• Original Assignee: Obelus Media Inc.
• Inventors: GRUNDFAST, DAVID, Lopez, Jesse, Giles, Raymond
• Primary Examiner(s): Vu, Tuan A
• Application Number:
  US12/828,830
• Publication Number:
  US 20110219366A1
• Time in Patent Office: 1,209 Days
• Field of Search: 707/10, 707/513, 455/419, 709/246, 709/217, 725/34, 725/37, 705/10, 705/14, 705/14.4, 717168-171
• US Class Current: 717/171
• CPC Class Codes: G06F 15/16 Combinations of two or more digital computers each having at least an arithmetic unit, a program unit and a register, e.g. for a simultaneous processing of several programs coordinating program control therefor G06F9/52; in regulating and control system G05B
• CPC Class Codes: G06F 3/048 Interaction techniques based on graphical user interfaces [GUI]
• CPC Class Codes: G06F 9/44 Arrangements for executing specific programs
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system and method of advertising for use on an internet and/or digital networking capable device, wherein the system allows advertisers to use a loading space generated during the initiation of a process on the device to post any media and/or advertising content during the time between when a program or web page is requested and when it actually loads.

Claims

1. A method for receiving a quantity of multimedia/advertisement content on an internet and/or digital networking capable device (“

IDNCD”

), comprising the steps of;

starting a process on the IDNCD based on a selection from a user, wherein the process includes a loading time delay;

communicating with a multimedia/advertisement content server to determine if a new packet of multimedia/advertisement content is needed;

transmitting the new packet of multimedia/advertisement content from the multimedia/advertisement content server to a content cache on the IDNCD upon starting of the loading time delay;

loading a quantity of multimedia/advertisement content on the IDNCD upon starting of the loading time delay on the IDNCD;

displaying the quantity of multimedia/advertisement content, and indicia that the loading time delay is in progress, on a screen of the IDNCD;

providing a mechanism for the user to select the multimedia/advertisement content displayed on the screen of the IDNCD;

stopping the displaying of the quantity of multimedia/advertisement content once the loading time delay is complete; and

redirecting the user to the selected process upon completion of the loading time delay.

2. The method of receiving a quantity of multimedia/advertisement content of claim 1, further comprising the steps of:

receiving an input indication that a quantity of multimedia/advertisement content displayed on the screen of the IDNCD has been selected; and

storing the selected multimedia/advertisement content for later use.

3. The method of receiving a quantity of multimedia/advertisement content of claim 1, further comprising the step of:

displaying a background on the screen of the IDNCD once the process is initiated; and

loading the process on the background of the screen of the IDNCD.

4. The method of receiving a quantity of multimedia/advertisement content of claim 1, wherein the new packet is transmitted through a plurality of available digital networks.

5. The method of receiving a quantity of multimedia/advertisement content of claim 1, further comprising the steps of:

initiating an update notification by the multimedia/advertisement content server;

transmitting the notification from the content server to the IDNCD through a plurality of available digital networks;

responding to the notification transmitted from the content server; and

allowing for the update of the cache of the multimedia/advertisement content by the content server.

6. The method of receiving a quantity of multimedia/advertisement content of claim 1, wherein determining whether the new packet of multimedia/advertisement content is needed is based on received input.

7. The method of receiving a quantity of multimedia/advertisement content of claim 1, further comprising the steps of:

requesting a software update of the IDNCD from a software repository;

preparing the software update by the software repository;

bundling the software update in conjunction with the new packet of multimedia/advertisement content;

transmitting the bundle to the IDNCD; and

installing the software update from the bundle on the IDNCD.

8. A method for displaying advertisement content on an internet capable device, comprising the steps of:

providing an option to a user to initiate a process on the internet capable device;

receiving input from the user to initiate the process on the internet capable device;

loading the process on the internet capable device, wherein the loading includes a loading time delay;

communicating with an advertisement content server to determine if a new packet of multimedia/advertisement content is needed;

transmitting the new packet of advertisement content from the advertisement content server to a content cache on the internet capable device upon initiation of the loading time delay;

displaying a quantity of advertisement content, and indicia that the loading is in progress, on a screen of the internet capable device during the loading time delay;

providing the user an input option to select the quantity of advertisement content;

determining that the loading time delay has concluded;

stopping the displaying of the quantity of advertisement content on the internet capable device upon determining the loading time delay has concluded; and

redirecting the user to the process upon completion of the loading time delay.

9. The method for displaying advertisement content on an internet capable device of claim 8, wherein the internet capable device is a mobile device.

10. A method for displaying advertisement content during a time delay process, comprising:

providing a content server including advertising content;

providing a device capable of communication with the content server via the internet;

providing an option to initiate a process on the device;

receiving input from a user on the device to initiate the process;

loading the process, via the internet, including a loading time delay;

communicating with the content server;

transmitting a new packet of advertisement content from the content server to a content cache on the device upon initiation of the loading time delay;

displaying a quantity of advertisement content, and indicia that the process is in progress, on a screen of the device based on initiation of the loading time delay;

providing the user an input option to select the quantity of advertisement content;

determining that the loading time delay has concluded;

stopping the displaying of the quantity of advertisement content on the device upon determining the loading time delay has concluded; and

redirecting the user to the process after conclusion of the loading time delay.

11. The method for displaying advertisement content during a time delay process of claim 10, wherein the device is a mobile device.

12. The method for displaying advertisement content during a time delay process of claim 10, further comprising the steps of:

transmitting a request from the device to the content server;

determining if the advertisement content needs updating; and

generating the new packet of advertisement content on the content server.